Quid 2026: Benefits, Features & Pricing

NetBase Quid was used to solve business problems related to customer experience management, reputation management, marketing effectiveness, and competitive intelligence. Benefits reported by using NetBase Quid include improved customer satisfaction, better brand reputation management and more effective marketing strategies.

Overall I would HIGHLY recommend NetBase for any company who wants to get a pulse on their social listening. Though it might take a bit to learn it, if you have a competent team and time to look thru the posts, it's one of if not the best option.

NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical). Pros: Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy. The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease. The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs. Cons: I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean). Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly. If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.

Saved me soooooo much time!

Netbase which is a tool which provides us with another perspective that you can't get from traditional qual and quant research. It allows us to understand the views of a huge array of consumers looking at brand perceptions, category issues and trends as well as the effectiveness of media campaigns. Pros: how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research Cons: that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams

Overall it gives us the information we would like to have handy in the event of a PR emergency and other cases, but it looks more promising than what it actually is.

Netbase is a tremendously useful social listening/monitoring tool that we use for all aspects of modern digital marketing. In new-business pitches, netbase allows us to quickly understand the demographic space a brand might operate, allowing us to being ideating around possible creative ideas that will resonate with that particular audience. When business is won, Netbase is used to monitor social communications allowing for creative decisions to be informed as well as allowing us to monitoring the resonant impact of content that we create. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks or other fire drill.

NetBase has provided a wealth of information with exceptional customer service standing behind the data. As an agency it has helped us deliver the best insights and creative ideas backed by data for our clients.