Boulevard 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Boulevard

4.6

(363)

Pricing

Starting at $158.00 per month

About Boulevard

Boulevard provides the only client experience platform purpose-built for appointment-based, self-care businesses. The easy-to-use platform empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Built to relieve stress, not create it, Boulevard delivers everything you need to optimize your schedule, maximize revenue, and improve client retention. Visit joinblvd.com now to learn more and request a demo.

Boulevard Screenshots

Boulevard Pricing and Plans

Starting price: $158.00 per month

Free Trial

Free Version

Essentials

$158.00

per month

Plan includes:

Online booking with Precision Scheduling™
Business Dashboard
Integrated Point-of-Sale
Boulevard Duo App
Basic Reporting
Staff App
Text & Email Confirmations
Admin Permission Settings
Client Profiles
Self-Booking Overlay

Premier

$263.00

per month

Plan includes:

Manage check-in, walk-ins, and groups
Inventory Management
Multi-Merchant Transactions
Resource Scheduling
Custom Reporting
Booking Deposits
Admin Permission Settings
Boulevard Duo App
Business Dashboard
Client Profiles

Prestige

$369.00

per month

Plan includes:

Forms and Charts add-on included
2,500 free text messages per location, per month
10,000 free emails per location, per month
Dedicated Customer Success Manager
Admin Permission Settings
Booking Deposits
Boulevard Duo App
Business Dashboard
Custom Reporting
Group Booking & Checkout

Enterprise

Pricing available upon request

Plan includes:

Admin Permission Settings
Booking Deposits
Boulevard Duo App
Business Dashboard
Client Profiles
Custom Reports
Dedicated Partner Manager
Engineering Support
Enterprise-Level Integrations
Group Booking & Checkout

Aesthetics Bundle for Medspas

$421.00

per month

Plan includes:

Manage check-in, walk-ins, and groups
Inventory Management
Multi-Merchant Transactions
Resource Scheduling
Custom Reporting
Booking Deposits
Admin Permission Settings
Boulevard Duo App
Business Dashboard
Client Profiles

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Boulevard Features

Popular features found in Salon
Calendar Management
Client Database
Confirmations/Reminders
Electronic Payments
Email Marketing
Employee Management
Inventory Management
Mobile Access
Multi-Location
Online Booking
Point of Sale (POS)
Recurring Appointments
More features of Boulevard
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
API
Appointment Management
Appointment Scheduling
Automated Scheduling
Availability Management
Barcode/Ticket Scanning
Before & After Pictures
Billing & Invoicing
Booking Management
Booth Rental Management
Calendar Sync
Class Scheduling
Client Management
Client Portal
Client Profiles
Commission Management
Credit Card Processing
Customer Accounts
Customer Database
Customer History
Customer Surveys
Customizable Branding
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
Discount Management
Drag & Drop
eCommerce Management
Electronic Forms
Electronic Signature
Email Management
Email Reminders
Employee Scheduling
Facility Scheduling
Faculty/Staff Management
For Barbershops
For Medical Spas
For Salons and Spas
Gift Card Management
Group Scheduling
HIPAA Compliant
Inventory Tracking
Invoice Management
Item Management
Loyalty Program
Marketing Automation
Mobile Alerts
Mobile App
Online Payments
Order Management
Payment Processing
Performance Metrics
Promotions Management
Purchase Order Management
Real-Time Notifications
Real-Time Reporting
Real-time Scheduling
Receipt Management
Reminders
Reporting/Analytics
Reporting & Statistics
Rescheduling
Resource Scheduling
Retail Inventory Management
Retail POS
Returns Management
Room Booking
Sales Reports
Sales Tax Management
Sales Trend Analysis
Scheduling
Self Service Portal
SMS Marketing
SMS Messaging
Social Media Integration
Stock Management
Task Scheduling
Third-Party Integrations
Timesheet Management
Transaction History
Treatment Packages
Website Integration

Boulevard Integrations

Mailchimp

NetSuite

Okta

Zapier

Google Calendar

Boulevard User Reviews

Overall Rating

4.6

Ratings Breakdown

75%

17%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.7

Functionality

4.4

Elizabeth K.

Verified reviewer

Consumer Services

11-50 employees

Used daily for less than 2 years

Reviewed August 2025

My Favorite Spa Software!

Boulevard has been an absolute game-changer for our business. As someone who’s used multiple platforms in the beauty and wellness space, I can confidently say this is the best I’ve experienced—especially when it comes to appointment management. It’s intuitive, reliable, and built to support both staff and client needs seamlessly. Customer support deserves its own shoutout: they are incredibly responsive, friendly, and helpful. The in-app messaging feature makes it easy to get quick answers without having to jump through hoops. Payment processing is also a major win. The built-in 3% tax offset feature is a blessing—it takes the guesswork out of covering processing fees and helps protect our bottom line without any awkwardness. No software is perfect, but what really sets Boulevard apart is how quickly they address bugs and system issues. Their team is proactive, transparent, and communicative when improvements or fixes are underway. We’re truly happy with Boulevard and would recommend it to any service-based business looking for a smarter way to operate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about Boulevard is how thoughtfully it's built for both the business and the client experience—it’s reliable, easy to use, and incredibly supportive. The appointment management tools are the best I’ve seen in the industry, and the customer support team is always quick to help through the convenient messaging feature. Even when there are occasional bugs, the Boulevard team is fast to respond and transparent about fixes, which builds a lot of trust.

Cons:

Limited integrations (i.e. not synced with classpass) but they are always growing and adding new features and integrations monthly.

Reasons for switching to Boulevard

Impressed with the offerings that were designed to meet industry specific needs

Penelope E.

Verified reviewer

Consumer Services

11-50 employees

Used daily for more than 2 years

Reviewed November 2025

A Game-Changer for Our Salon! We Couldn’t Operate Without It!

Our experience with Boulevard has been exceptional from day one. The onboarding was smooth, customer support is outstanding, and the platform itself is rock solid. We’ve seen a huge improvement in organization, staff communication, and client retention. As a busy salon owner, I can confidently say our business wouldn’t function the same without Boulevard. It’s one of the best decisions we’ve ever made for our company.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Boulevard has completely transformed the way our salon operates. The system is beautifully designed, intuitive, and reliable everything from booking to checkout feels effortless. I love how organized it keeps our team and how professional it makes our client experience. The reporting tools, marketing features, and automated reminders have truly elevated our business. It’s more than just a software, it feels like a real partner in our day-to-day operations.

Cons:

Honestly, it’s hard to find any major downsides. My only wish is that Boulevard had a public marketplace or discovery feature like Booksy and Fresha, where potential clients could browse and book services directly through the app. That would make it absolutely perfect! Another challenge we’ve experienced is the pricing structure for multiple locations. As we continue to grow and expand, having to pay full price for each additional location makes it difficult to scale affordably. Other software platforms such as Vagaro, Fresha, GlossGenius, and Mindbody offer discounted or tiered pricing for multiple locations, some even allow you to manage several under one plan or charge only a small add-on fee per site. Because our long-term goal is to continue expanding, we’ve started to explore these other platforms for the future. However, Boulevard still remains our top choice for its quality, design, and exceptional client experience.

Reasons for choosing Boulevard

We chose Boulevard over Fresha because it’s more professional, reliable, and better suited for high-volume salons. The interface, reporting tools, and client experience are superior, giving our brand the luxury feel and organization we wanted.

Reasons for switching to Boulevard

We switched from Booksy because it didn’t have all the features our business needed and the system often ran slowly. Boulevard is faster, more reliable, and offers the advanced tools we need to manage multiple locations efficiently.

alaina h.

Verified reviewer

Cosmetics

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Boulevard

Previously 4

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 4

Customer support

Functionality

Pros:

I love how easy it is to navigate; each button is very straightforward, so someone who doesnt use the software frequently can easily figure out how to work it. The customer support team is also great and quick!

Cons:

I would like them to make a few updates more regularly. Ive noticed you cant delete clients, or products. This can be frustrating in certain scenarios, but generally doesn't interrupt using the software! Just would be nice to be able to clean up our inventory/ clientele

Reasons for switching to Boulevard

Boulevard is more efficient in every regard, but we mainly switched because Boulevard operates on a web browser, not a downloaded program. This way, it can be accessed anywhere and its much less likely to crash

michele b.

Verified reviewer

Cosmetics

Self-Employed

Used daily for less than 12 months

Reviewed November 2025

My Business Runs Better with Boulevard

My overall experience with Boulevard has been exceptional. It’s a platform that genuinely supports how I operate — detail-oriented, client-focused, and service-driven. From seamless booking to thoughtful client management, everything feels built to help my business run smoother and look more professional. The customer support team is responsive, the interface is clean and modern, and my clients constantly compliment how easy it is to book and stay connected. Boulevard truly elevates the luxury experience I strive to deliver at every touchpoint.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a small business owner in the beauty industry, I can honestly say Boulevard has elevated the way I run my business. The platform feels thoughtfully designed for both the client and the provider — it’s intuitive, modern, and seamlessly integrates every part of my workflow. What I love most is the efficiency and polish it brings to the client experience. Online booking is effortless, reminders go out automatically, and everything syncs perfectly with my schedule. On the backend, the reporting tools, service customization, and client notes help me maintain the kind of high-touch, detail-driven service my guests expect. Simply put, Boulevard helps me deliver a five-star experience before clients even walk through the door. It’s not just software — it’s a business partner that truly understands the beauty industry.

Cons:

There’s not much to dislike about Boulevard, but I do think the app could use some improvement. It occasionally feels limited compared to the desktop version, especially when managing appointments or accessing certain features on the go. Still, it’s a minor inconvenience in an otherwise seamless system — and I trust Boulevard will continue refining it with future updates.

Reasons for switching to Boulevard

I made the switch from Square to Boulevard because I needed a platform that felt more elevated, industry-specific, and aligned with the guest experience I deliver. While Square handled the basics, it lacked the depth and polish that a luxury service business like mine requires. Boulevard offers a seamless interface, smarter client profiles, and a more curated booking experience that truly reflects my brand. It’s not just a point-of-sale system — it’s a full business solution built for beauty professionals who want to operate at a higher standard.

Wendy G.

Verified reviewer

Medical Practice

Self-Employed

Used daily for less than 6 months

Reviewed November 2025

Upscale integrated system to move my business forward. Still learning but promising thus far!

On boarding was systematic and nice. Launch was bit hairy as had not figured out some things prior, like all charting is done on ipad b/c as aesthetics practice THIS is where pics must be taken! Would LOVE to see a BIG follow up say 2 mos after launch. This meeting would be say 45 min long and allow practitioner to cover all the pop up issues that occurred after launch. Questions answered etc. THEN another follow up at 3 mos to again ask questions etc. I think of Bouldvard as Nordstroms (and I like NORDSTROM because I can ALWAYS get help. THIS is what is most important to me!) I will pay extra to have great service!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Boulevard’s integration with “the whole package” is lovely. Already gotten compliments on how easy it is for clients to book. Love being able to view the client’s total profile, including avg spend, products purchased, photo gallery of all pics on profile page, etc. Ability to compare photos so easily in gallery is AWESOME! GAMECHANGER! I am still playing with some features and learning the system. It is thorough. Looking forward to the future as I get more and more out of the system. Also, getting help is not too difficult. The AI integration to provide help is actually HELPFUL and on point. Was able to schedule a phone call for help as well w/ease. LOVE this. Seems that managing appointments is easy! Company is consistently implementing upgrades to make system perform as best as possible.

Cons:

Not being able to simply change price of a tox unit easily to do so when I desire is frustrating. Learning the go around. ALSO, med spa MUST know up front: Definitely NEED TWO iPads, one client facing and one for practitioner to use. I was told definitely need ONE ipad but really need two, otherwise it becomes confusing. Start w/TWO! ONE dedicated to client and ONE for practice for charting etc. Little frustrating check out must be done on computer and can’t process all way through w/ipad. Not sure why this is but again, getting used to it. Service is not cheap. MUCH more expensive than the competitor. Once I am fluid with system I think I will not mind. Not fluid yet so bit frustrating at times. I will look forward to doing another review in a year. I suspect I will be much further along in my understanding and use of entire system. Am now trying to tweak my forms and such and having hard time. System not allowing me. Will figure that out today on phone call.

Reasons for choosing Boulevard

Seemed more seemless. Jane not allow multiple treatment rooms. Not have memberships

Reasons for switching to Boulevard

AR annoying. Not able to get timely help.

Vendor Response

Wendy, we so appreciate you leaving such a detailed and helpful review! We are glad you're getting value from Boulevard, and we will share your comments with our product team. Thank you for taking the time to do this.

Replied November 2025

Julianne N.

Verified reviewer

Medical Practice

2-10 employees

Used daily for less than 12 months

Reviewed November 2025

Boulevard - THE GAME CHANGER

I love Boulevard. It's such an easy and convenient business experience from admin to front desk to booking and to clients!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that Boulevard is so user friendly for clients and staff members! The features Boulevard provides are second to none when trying to manage register close out, patient packages and online booking services! The payment processing for clients is unmatched and incredibly easy to set up. You are able to link multiple devices to check out clients whether it be at the front desk or in a treatment room! The security of the system is great, and HIPPA compliant as we need for medical services and more!!

Cons:

The only thing that I don't love about Boulevard is when you check out a client for a package with a voucher, it doesn't "zero" out the balance. Instead, it takes the package price and divides by vouchers to see the "discounted" price, but it messes up my end of month numbers :(

Reasons for switching to Boulevard

Mangomint didn't offer the tools we were looking for like forms and charts and it was a mess.

Vendor Response

Thank you for taking the time to give us your feedback, Julianne! We appreciate your thoughtful input about both the pros and cons and will be sure to share your comments with our product team.

Replied November 2025

Leith S.

Verified reviewer

Cosmetics

2-10 employees

Used daily for more than 2 years

Reviewed November 2025

We love Boulevard!

Our experience with Boulevard has been amazing from the start. They had a team help us import all of our data and appointments from our old booking software which was very helpful, and it’s been smooth sailing ever since we started using it. It’s made managing our appointments so much easier, and our clients love it too!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Switching to boulevard was the best decision we’ve made for our business! The UX is intuitive and seamless, managing and booking appointments is so easy, and the support staff is incredibly helpful! It is also great to have payment processing integrated into our booking system. We love the texting feature as well.

Cons:

We honestly don’t have any real cons, we have been extremely happy with it since we switched over and have no complaints! They are happy to take requests on new features you’d like to see added which is nice.

Reasons for choosing Boulevard

It seemed like a much more thought out product and had lots of small details that vagaro did not

Reasons for switching to Boulevard

Inspire/STX constantly had issues and their support staff was not very helpful

Vendor Response

Leith, thank you for leaving a review and we are thrilled to hear you're getting so much benefit from Boulevard in your business!

Replied November 2025

Sue M.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 2 years

Reviewed November 2025

One Platform, Endless Possibilities

My overall experience with Boulevard has been outstanding! It’s truly an all-in-one platform that streamlines every aspect of running our MedSpa — from scheduling and charting to marketing, memberships, and POS. The system is intuitive, beautifully designed, and continues to evolve with thoughtful updates that make our daily operations smoother and more efficient. The support team is responsive and genuinely listens to user feedback. Boulevard has become an essential part of our business success!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that Boulevard is a fully integrated platform! It truly covers all the bases — scheduling, HIPAA compliance, charting, marketing, inventory management, and Point of Sale — all in one seamless system. The team is constantly improving functionality, which makes a huge difference in daily operations. Over the past 18 months, I’ve especially appreciated the enhancements to the voucher system for client packages and the improved membership management and processing. Boulevard just keeps getting better!

Cons:

The reporting tools work well for standard insights, but creating customized reports can be a bit tricky. I’d love to see more flexibility and an easier way to tailor reports to specific business needs in the future.

Reasons for choosing Boulevard

Even though we were a new MedSpa, I didn't want to outgrow a system, but rather grow into a system. Boulevard had it all!

Vendor Response

Sue, thank you for taking the time to leave us this detailed review about Boulevard. We are so happy that you enjoy using the platform. Also, we will share your input about reports with our product team. Thanks again!

Replied November 2025

Mandy A.

Verified reviewer

Medical Practice

2-10 employees

Used daily for less than 2 years

Reviewed November 2025

Boulevard is excellent!

Boulevard is definitely a highly recommended business platform and I would recommend it to nearly everyone looking into getting a great user-friendly, customer supported, all-in-one platform for their business!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Boulevard has been a wonderful online platform for our medical aesthetics company! It is user friendly, the features it offers are exceptional compared to many other platforms, the appointment scheduling & management has been so easy, payment processing is easy, and the customer services has been exceptional at communicating with us when needed!

Cons:

Boulevard has just a few minor cons about it, there isn't a way to communicate between other staff members as other platforms allow, and certain discounts and memberships that we would like to have aren't available (at this time), but they can be put in the "suggestions" cue and might be available for use one day if enough customers are in agreeance on certain needs/wants!

Reasons for switching to Boulevard

We moved locations and needed a more medical aesthetic style tailored platform and Boulevard was an excellent find!

Vendor Response

Mandy, thank you so much for taking the time to leave a thoughtful and detailed review. We will pass your feedback to our product team!

Replied November 2025

Jacquin E.

Verified reviewer

Medical Practice

2-10 employees

Used daily for less than 2 years

Reviewed November 2025

Great Value and Easy to use

great overall experience with system, form building, organization, team management and flexibility. Reports are bad.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Overall the product is great! There are very few outages, it is easy to use, and they have a very responsive customer service team.

Cons:

The reports are so very very bad. please look at Square Report structure and fix your reporting. Or have a CPA or Bookkeeper give you advice on what business owners really need on the reports.

Reasons for choosing Boulevard

price was competitive, forms and ease of use for staff was better. Overall the sales team made a difference too

Reasons for switching to Boulevard

We needed forms and mobile check in to help alleviate strain on front desk/reception

Vendor Response

Hi Jacquin, thank you for taking the time to leave a review about Boulevard! We are happy to hear that you are getting value out of the product, and we will pass on your input on the reporting to our product team. Really appreciate your feedback!

Replied November 2025

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