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Boulevard

Boulevard 2026: Benefits, Features & Pricing

On this page
  • Overview
  • User Interface
  • Popular Alternatives
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews
  • Popular Comparisons

Overview

Boulevard
Boulevard
4.6
(364)

Pricing

Starting at $158.00 per month

About Boulevard

Boulevard provides the only client experience platform purpose-built for appointment-based, self-care businesses. The easy-to-use platform empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Built to relieve stress, not create it, Boulevard delivers everything you need to optimize your schedule, maximize revenue, and improve client retention. Visit joinblvd.com now to learn more and request a demo.

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Boulevard User Interface

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5

Boulevard Pricing and Plans

Starting price: $158.00 per month
Free Trial
Free Version

Essentials

$158.00

per month

Plan includes:

  • Online booking with Precision Scheduling™
  • Business Dashboard
  • Integrated Point-of-Sale
  • Boulevard Duo App
  • Basic Reporting
  • Staff App
  • Text & Email Confirmations
  • Admin Permission Settings
  • Client Profiles
  • Self-Booking Overlay
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Premier

$263.00

per month

Plan includes:

  • Manage check-in, walk-ins, and groups
  • Inventory Management
  • Multi-Merchant Transactions
  • Resource Scheduling
  • Custom Reporting
  • Booking Deposits
  • Admin Permission Settings
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
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Prestige

$369.00

per month

Plan includes:

  • Forms and Charts add-on included
  • 2,500 free text messages per location, per month
  • 10,000 free emails per location, per month
  • Dedicated Customer Success Manager
  • Admin Permission Settings
  • Booking Deposits
  • Boulevard Duo App
  • Business Dashboard
  • Custom Reporting
  • Group Booking & Checkout
Read More

Enterprise

Pricing available upon request

Plan includes:

  • Admin Permission Settings
  • Booking Deposits
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
  • Custom Reports
  • Dedicated Partner Manager
  • Engineering Support
  • Enterprise-Level Integrations
  • Group Booking & Checkout
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Aesthetics Bundle for Medspas

$421.00

per month

Plan includes:

  • Manage check-in, walk-ins, and groups
  • Inventory Management
  • Multi-Merchant Transactions
  • Resource Scheduling
  • Custom Reporting
  • Booking Deposits
  • Admin Permission Settings
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
Read More
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Boulevard Features

  • Popular features found in Salon
    Calendar Management
    Client Database
    Confirmations/Reminders
    Electronic Payments
    Email Marketing
    Employee Management
    Inventory Management
    Mobile Access
    Multi-Location
    Online Booking
    Point of Sale (POS)
    Recurring Appointments
  • More features of Boulevard
    Access Controls/Permissions
    Activity Dashboard
    Alerts/Notifications
    API
    Appointment Management
    Appointment Scheduling
    Automated Scheduling
    Availability Management
    Barcode/Ticket Scanning
    Before & After Pictures
    Billing & Invoicing
    Booking Management
    Booth Rental Management
    Calendar Sync
    Class Scheduling
    Client Management
    Client Portal
    Client Profiles
    Commission Management
    Credit Card Processing
    Customer Accounts
    Customer Database
    Customer History
    Customer Surveys
    Customizable Branding
    Customizable Forms
    Customizable Reports
    Customizable Templates
    Data Import/Export
    Discount Management
    Drag & Drop
    eCommerce Management
    Electronic Forms
    Electronic Signature
    Email Management
    Email Reminders
    Employee Scheduling
    Facility Scheduling
    Faculty/Staff Management
    For Barbershops
    For Medical Spas
    For Salons and Spas
    Gift Card Management
    Group Scheduling
    HIPAA Compliant
    Inventory Tracking
    Invoice Management
    Item Management
    Loyalty Program
    Marketing Automation
    Mobile Alerts
    Mobile App
    Online Payments
    Order Management
    Payment Processing
    Performance Metrics
    Promotions Management
    Purchase Order Management
    Real-Time Notifications
    Real-Time Reporting
    Real-time Scheduling
    Receipt Management
    Reminders
    Reporting/Analytics
    Reporting & Statistics
    Rescheduling
    Resource Scheduling
    Retail Inventory Management
    Retail POS
    Returns Management
    Room Booking
    Sales Reports
    Sales Tax Management
    Sales Trend Analysis
    Scheduling
    Self Service Portal
    SMS Marketing
    SMS Messaging
    Social Media Integration
    Stock Management
    Task Scheduling
    Third-Party Integrations
    Timesheet Management
    Transaction History
    Treatment Packages
    Website Integration

Boulevard Integrations

Mailchimp
Mailchimp
NetSuite
NetSuite
Okta
Okta
Zapier
Zapier
Google Calendar
Google Calendar

Boulevard User Reviews

Overall Rating

4.6

Ratings Breakdown

5

75%

4

16%

3

6%

2

1%

1

2%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.7

Functionality

4.4

Elizabeth's profile
Elizabeth K.

Verified reviewer

Consumer Services

11-50 employees

Used daily for less than 2 years

Reviewed August 2025

My Favorite Spa Software!

5

Boulevard has been an absolute game-changer for our business. As someone who’s used multiple platforms in the beauty and wellness space, I can confidently say this is the best I’ve experienced—especially when it comes to appointment management. It’s intuitive, reliable, and built to support both staff and client needs seamlessly. Customer support deserves its own shoutout: they are incredibly responsive, friendly, and helpful. The in-app messaging feature makes it easy to get quick answers without having to jump through hoops. Payment processing is also a major win. The built-in 3% tax offset feature is a blessing—it takes the guesswork out of covering processing fees and helps protect our bottom line without any awkwardness. No software is perfect, but what really sets Boulevard apart is how quickly they address bugs and system issues. Their team is proactive, transparent, and communicative when improvements or fixes are underway. We’re truly happy with Boulevard and would recommend it to any service-based business looking for a smarter way to operate.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
What I like most about Boulevard is how thoughtfully it's built for both the business and the client experience—it’s reliable, easy to use, and incredibly supportive. The appointment management tools are the best I’ve seen in the industry, and the customer support team is always quick to help through the convenient messaging feature. Even when there are occasional bugs, the Boulevard team is fast to respond and transparent about fixes, which builds a lot of trust.
Cons:
Limited integrations (i.e. not synced with classpass) but they are always growing and adding new features and integrations monthly.

Reasons for switching to Boulevard

Impressed with the offerings that were designed to meet industry specific needs

Read More

Marianne's profile
Marianne M.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 2 years

Reviewed August 2025

Salon Life. Simplified

5

Overall, my experience with Boulevard has been really positive. It’s made running the salon smoother and more efficient, and I love how easy it is for both staff and clients to use. While there are a few quirks ( most likely a user error) with scheduling, the benefits far outweigh the drawbacks. It’s a solid platform that continues to improve, and I’d definitely recommend it.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
What I like most about Boulevard is how user friendly it is. Everything from booking to checkout feels intuitive and streamlined both for our team and our clients. It’s taken the stress out of managing the day to day and lets us focus more on what we love most Hair!
Cons:
The only thing I like least is that some timing conflicts in the schedule can be tricky to resolve. It’s not always obvious how to adjust overlapping appointments double bookings without a bit of trial and error.

Reasons for choosing Boulevard

The look of the software and intuitive design. The intergration on my website and the client experience when booking online.

Reasons for switching to Boulevard

I wanted something that could manage more things and seamless client experience.

Read More

ah
alaina h.

Verified reviewer

Cosmetics

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Boulevard

5

Previously 4

Ratings Breakdown

4
Ease of use
Previously 5
5
Value for money
Previously 4
5
Customer support
3
Functionality
icon
Pros:
I love how easy it is to navigate; each button is very straightforward, so someone who doesnt use the software frequently can easily figure out how to work it. The customer support team is also great and quick!
Cons:
I would like them to make a few updates more regularly. Ive noticed you cant delete clients, or products. This can be frustrating in certain scenarios, but generally doesn't interrupt using the software! Just would be nice to be able to clean up our inventory/ clientele

Reasons for switching to Boulevard

Boulevard is more efficient in every regard, but we mainly switched because Boulevard operates on a web browser, not a downloaded program. This way, it can be accessed anywhere and its much less likely to crash

Read More

AB
Ashley B.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for more than 2 years

Reviewed December 2025

A Modern Med Spa Tool

5

Easy and breezy, Boulevard has been a great tool for modernizing our business. I like the help chat feature and love that they often update and make changes throughout the year

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
Boulevard shines beyond other services because of its sleek design and modern menu that makes finding most things a breeze
Cons:
The biggest struggles are reporting - it’s too difficult to find kpis and is time consuming to switch between locations etc. - and the lack of added features like advanced marketing options or AI integration… other issues are so minimal not even worth mentioning

Reasons for choosing Boulevard

Combination of features and ability to report customize

Reasons for switching to Boulevard

Too outdated and not enough features like apple pay

Read More

JD
Johna D.

Verified reviewer

Medical Practice

2-10 employees

Used daily for less than 12 months

Reviewed November 2025

Boulevard User Support

5

Great experience so far! I’ve worked with boulevard for 2 different practices and both were pretty seamless. The support staff is great and the communication turn around time is efficient.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
It is a very easy system to use and the chat is helpful as well. I really liked the academy trainings and the links to trainings included also.
Cons:
There is no easy option to quickly check a price for a guest. It seems like a multi step process to look at pricing.

Reasons for switching to Boulevard

Cost, service and efficiency were the main priorities

Read More

ks
kristin s.

Verified reviewer

Medical Practice

2-10 employees

Used daily for less than 6 months

Reviewed November 2025

Pretty Good!

5

Everyone has been helpful. Truly, my only complaint is the price. I think compared to other aesthetic software, it's pricey.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
easy, safe to use. Support is fast and always there. I like how everything is easily accessible and very user friendly
Cons:
The only con I have is the cost. I do need to reach out though- i was supposed to pay in full one time and i have been being charged monthly

Reasons for choosing Boulevard

aesthetics record- but u dont have it listed and it is NOT user friendly, but has great features

Reasons for switching to Boulevard

i needed better online booking and membership features

Vendor Response

Hi Kristin, thanks for taking the time to leave a review and sharing your feedback about Boulevard!

Replied November 2025

Read More

MV
Maggie V.

Verified reviewer

Alternative Medicine

11-50 employees

Used daily for less than 6 months

Reviewed November 2025

Great Client Interface! Modern system with many features.

5

Overall experience with Boulevard has been fantastic. Customer service is great. Our liaison is always very helpful in getting things answered. The software has really made our clients happy and in turn, made us a thriving business. Just wish on the back end, they'd hurry up with updates :)

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I like most that Boulevard keeps the client in mind with their software. It's extremely easy to book as a client which has in turn landed us way more conversions than ever before.
Cons:
What I like least is the speed of updates and requests. Boulevard could be so much more for so many people, our business included, but it falls flat on the updates. It seems like it takes months to just get one update and it's just not useful or will be something minor. They have an amazing user face for the client, just need to help us businesses that are looking for more. We are willing to wait a bit for these updates, but at some point they may cause us to look elsewhere.

Reasons for switching to Boulevard

Very difficult for our clients to make appointments

Read More

MG
Mallory G.

Verified reviewer

Medical Practice

2-10 employees

Used daily for less than 2 years

Reviewed November 2025

Boulevard is Good

4

Overall I like it. 8/10. Better than my old system for sure. Would still recommend. I did try to refer a friend but she was turned down because she was told her business was too small.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Ease of scheduling is great. Online scheduling and memberships have been a game changer for us. Notifications are very accurate and timely.
Cons:
Reports. I have a hard time finding specific reports at times. But overall I still like Boulevard. Sometimes I have issues but I can usually resolve them with chat.

Reasons for switching to Boulevard

It was very “old” and not up to date for what I needed it for.

Read More

JM
Jennifer M.

Verified reviewer

Cosmetics

11-50 employees

Used daily for less than 12 months

Reviewed November 2025

Boulevard Changeover

5

Wonderful experience, from customer support to daily use, it is a very easy system to use. I have not had any complaints from my team and teaching new users has been so easy!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Very easy to use, customer support has been excellent, we have no complaints and love that we switched over!
Cons:
If an appointment is checked out incorrectly, it is hard to change the transaction without making a new appointment completely.

Reasons for switching to Boulevard

Less expensive, better program, easier to use.

Vendor Response

Hi Jennifer, thank you for taking the time to leave a detailed review about your experience with Boulevard! We appreciate your feedback.

Replied November 2025

Read More

MH
Maisie H.

Verified reviewer

Hospital & Health Care

Self-Employed

Used daily for less than 12 months

Review source

Reviewed November 2025

Great system!

5

I had quite a bit of help getting things set up and the training was good. If I ever need assistance I usually get help pretty quickly.

Ratings Breakdown

5
Ease of use
4
Value for money
4
Customer support
5
Functionality
icon
Pros:
The forms and charts make charting easy for later. The checkout process is pretty seamless. The online booking is super convenient and easy for clients.
Cons:
Being charges extra for any extra texts being sent. I feel like for the cost of this system, this should just be included into it without any additional charges.

Reasons for switching to Boulevard

Vagaro had little support and the forms and charts were horrible to work with.

Read More

Showing 1 - 10 of 364 Reviews

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