CallRail 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

CallRail

4.5

(173)

Pricing

Starting at $50.00 per month

About CallRail

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time insights that help customers market with confidence.

CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.
Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales.

CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible pr...

CallRail Screenshots

CallRail Pricing and Plans

Starting price: $50.00 per month

Free Trial

Free Version

Call Tracking

$50.00

usage based, per month

Plan includes:

5 local numbers
250 local minutes
Call & text tracking and attribution
Call recording and routing

Call Tracking + Conversation Intelligence®

$100.00

usage based, per month

Plan includes:

Call transcripts
Keyword analysis

Call Tracking + Form Tracking

$100.00

usage based, per month

Plan includes:

Form tracking
Custom form builder

Call Tracking Complete

$150.00

usage based, per month

Plan includes:

Call transcripts
Keyword analysis
Form tracking
Custom form builder

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CallRail Features

Popular features found in Call Tracking
Caller ID
Call Monitoring
Call Routing
Call Transcription
Computer Telephony Integration
Conversion Tracking
CRM
IVR
Keyword Tracking
Voice Mail
More features of CallRail
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Archiving & Retention
Automatic Call Distribution
Call Center Management
Call Disposition
Call List Management
Call Recording
Call Reporting
Call Scoring
Call Scripting
Call Tagging
Call Tracking
Call Tracking Metrics
Call Transfer
Campaign Analytics
Chat/Messaging
Customizable Fields
Customizable Reports
Dashboard
Data Import/Export
Event Triggered Actions
File Transfer
Interaction Tracking
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Qualification
Lead Segmentation
Live Chat
Monitoring
Multi-Campaign
Multi-Channel Communication
On-Demand Recording
Performance Metrics
Predictive Analytics
Queue Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Recording
Reporting & Statistics
ROI Tracking
Source Tracking
Tagging
Third-Party Integrations
VoIP Connection
Web Forms
Workflow Management

CallRail Integrations

Kissmetrics

Wix

Marin Software

Mixpanel

Salesforce Marketing Cloud

Unbounce

See all 16 integrations

CallRail User Reviews

Overall Rating

4.5

Ratings Breakdown

69%

21%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.3

Functionality

4.3

Chris C.

Verified reviewer

11-50 employees

Used daily for more than 2 years

Review source

Reviewed March 2018

Easy to use and great data gained from all types of marketing campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons:

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Emma K.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed March 2020

High Quality and Reliable Call Tracking Software

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Ratings Breakdown

Ease of use

Functionality

Pros:

The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Cons:

I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Reasons for switching to CallRail

Integrated directly with Google Analytics and Google Data Studio

Teresa Y.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2021

CallRail Not Intuitive or Feature Friendly

Not good. We are leaving CallRail to go to another call tracking service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

System uptime was good. The technical support individuals know their product and were very helpful.

Cons:

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly. I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Reasons for choosing CallRail

Corporate was offering additional benefits that wee tied into the using CallRail.

Reasons for switching to CallRail

Corporate was encouraging franchisees to use this product.

Uzair A.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed March 2018

We're always looking for something better but unable to find it

Text messages and calling, plus all our calls are recorded and easy to find.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.

Cons:

It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right.

Stephanie N.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed December 2017

I can't imagine an easier, more efficient way to record and monitor your business calls.

I would use any other software for tracking phone calls in the work place.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its the easiest software I have ever used in a professional setting where your business is able to record calls and play them back to multiple people. Many of us listen to them and are able to learn from them. Were also able to track whether or not they're a good lead for our business or not, which is super helpful to know and keep tabs on.

Cons:

The one biggest con is you need internet access to listen to the call, which I understand but can be difficult at times. I dont really have many complaints about the software. Its great.

travis q.

Verified reviewer

Real Estate

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed August 2021

Great Service and Value

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How they give you 10 numbers for a reasonable monthly price.

Cons:

It could be a little better organizing old calls and prospects.

Dilushi Y.

Verified reviewer

Medical Practice

10000+ employees

Used daily for more than 2 years

Review source

Reviewed May 2019

Tracking phone calls with CallRail

I used CallRail for specially to tracking calls beacuse it tracking less than a minute.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We use mainly CallRail to traching phone calls . Not only that we can record phone calls. Have good customer service. Most important features is before answering the call CallRail Shows automatically us from where it comes from. Easy to use.

Cons:

Much difficult to tracking calls comes from Facebook, instagram

Nefer L.

Verified reviewer

Hospitality

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2018

Excellent Call Tracking Software

Most of my client's business transactions take place over the phone and CallRail has helped us track these "offline conversions" from our marketing efforts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being able to see the source from where callers and form submissions are coming from makes it helpful to see which marketing channels are performing better than others.

Cons:

We are not able to connect phone calls that turn into customers.

Josh Bernthold, S.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed April 2018

I could'nt live without CallRail!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

CallRail is always trying to add new features to the software to benefit its customers ease of use and come up with better options you potentially may want to use. I literally could not run my business without CallRail. Its extremely easy to use and flat out works at a great price.

Cons:

The software does have minor bugs from time to time that do not impact the functionality, they are just annoyances. I would like to see upgrades on the reporting as well.

Vendor Response

Hi Josh - Thanks for the great feedback! Our product team is interested to learn more about which upgrades to reporting you'd like to see. Are you able to send me a quick email to reviews@callrail.com? Thanks! Kate

Replied April 2018