Outbrain 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Outbrain

3.9

(32)

Pricing

Starting at $20.00 one time

About Outbrain

Outbrain Amplify is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions. This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more. Outbrain Amplify has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics. It uses advanced tools that allow businesses of all sizes to share content with highly targeted audiences and achieve business goals, including driving quality traffic, reaching new audiences and increasing sales leads and conversions.

Outbrain Screenshots

Outbrain Pricing and Plans

Starting price: $20.00 one time

Free Trial

Free Version

Basic

$20.00

per feature, one time

No plan information available

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Outbrain Features

Popular features found in Content Marketing
Audience Targeting
Campaign Management
Content Library
Customizable Branding
Customizable Templates
Editorial Calendar
Publish Scheduling
Reporting & Statistics
SEO Management
Social Media Integration
Workflow Management
More features of Outbrain
A/B Testing
Account Alerts
Activity Dashboard
Activity Tracking
Advertising Management
API
Automated Publishing
Auto Update
Behavioral Targeting
Bid Management
Billing & Invoicing
Budget Management
Campaign Analytics
Campaign Segmentation
Campaign Tracking
Categorization/Grouping
Channel Management
Click Tracking
Client Management
Collaboration Tools
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Digital Asset Management
Email Marketing
Engagement Tracking
Filtering
Fraud Detection
Geotargeting
Goal Setting/Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Mobile Retargeting
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Marketing
Performance Management
Performance Metrics
Personalization
Post Scheduling
Press Monitoring
Press Release Builder
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recommendations
Reporting/Analytics
Retargeting Ads
ROI Tracking
Search/Filter
Social Media Monitoring
Social Media Retargeting
Social Promotion
Status Tracking
URL Builder
Visual Analytics
Website Analytics
Web Traffic Reporting

Outbrain User Reviews

Overall Rating

3.9

Ratings Breakdown

50%

19%

16%

Secondary Ratings

Ease of Use

4.0

Value for money

3.6

Customer support

3.7

Functionality

3.9

Have you used Outbrain and would like to share your experience with others?

Zac J.

Verified reviewer

Market Research

Self-Employed

Used monthly for free trial

Review source

Reviewed November 2018

Read the brand name sites you know and love

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Outbrain is great because they give site owners and brands the ability to advertise on different big name brand across the internet. They do the work and reach out to these sites, while giving you an easy to use platform that allows for easy campaign management.

Cons:

The software is pretty standard and has a bit of a learning curve. We'd like to see better options for lower ad spend on new ad campaigns, and not giving such priority to bigger brands with bigger budgets.

Abdul Haseeb K.

Verified reviewer

Online Media

11-50 employees

Used daily for less than 12 months

Reviewed March 2019

Want to reach a wider audience?

I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Fast & easy campaign set-up, - Very specific GEO targeting, - Excellent tracking, - Audience reach at a fair price, - Quick & reliable reporting.

Cons:

- No ads preview once the campaign is live, - Cannot target Chinese market,

Verified

Reviewer

Internet

2-10 employees

Used daily for less than 6 months

Review source

Reviewed June 2022

Could not make it profitable

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has been a waste of money, segmentation is not precise, we get a lot of clicks but 0 conversion. I think Outbrain is not made for ecommerce, it's more for viral blogs earning money from impression and clics.

Cons:

Missing transparency regarding the conversion attribution.

soufiane z.

Verified reviewer

Internet

201-500 employees

Used daily for less than 2 years

Reviewed March 2019

My secret lead generation weapon :)

Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great support Easy to use Targeting options (GEO, Age, Interests, Retargeting etc...) Pixel and Tracking implementation Low CPC

Cons:

Interests targeting optimization still not possible at the moment of this review

Verified

Reviewer

Used monthly for less than 2 years

Review source

Reviewed November 2017

Outbrain is a great tool for advertising!

Outbrain is great for distributing your published articles!

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Outbrain allows me to publish my articles and drive traffic to them from websites across the internet!

Cons:

The cost of Outbrain is at time a bit shocking, but the website traffic can really lead to great results.

Verified

Reviewer

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed March 2018

Super great tool to amplify the reach of your content

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

This is a marketers best friend. It's very easy to set up individual content pieces or say even an entire blog to get promoted.

Cons:

Sometimes the placement of the content is not the best so click throughs can be lower or their quality not the best.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed September 2018

Outbrain For Good Cheap Traffic

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use from a user interface standpoint. Many targeting options and easy to segment audiences.

Cons:

Bulk changes can be challenging at times but for the most part it is a great network

Verified

Reviewer

Internet

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed October 2018

Drives Leads, but Conversions?

Ratings Breakdown

Ease of use

Functionality

Pros:

We get a ton of traffic from this channel, at relatively inexpensive prices. But I'm not sure if these leads are actually materializing into new business for our company. . .

Cons:

Leads can vary widely in quality. Most visitors just bounce after click, some view through convert, have not gotten much direct response.

Verified

Reviewer

Internet

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed February 2018

Worthless untargeted traffic