Outbrain 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Outbrain

3.9

(32)

Pricing

Starting at $20.00 one time

About Outbrain

Outbrain Amplify is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions. This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more. Outbrain Amplify has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics. It uses advanced tools that allow businesses of all sizes to share content with highly targeted audiences and achieve business goals, including driving quality traffic, reaching new audiences and increasing sales leads and conversions.

Outbrain Screenshots

Outbrain Pricing and Plans

Starting price: $20.00 one time

Free Trial

Free Version

Basic

$20.00

per feature, one time

No plan information available

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Outbrain Features

Popular features found in Content Marketing
Audience Targeting
Campaign Management
Content Library
Customizable Branding
Customizable Templates
Editorial Calendar
Publish Scheduling
Reporting & Statistics
SEO Management
Social Media Integration
Workflow Management
More features of Outbrain
A/B Testing
Account Alerts
Activity Dashboard
Activity Tracking
Advertising Management
API
Automated Publishing
Auto Update
Behavioral Targeting
Bid Management
Billing & Invoicing
Budget Management
Campaign Analytics
Campaign Segmentation
Campaign Tracking
Categorization/Grouping
Channel Management
Click Tracking
Client Management
Collaboration Tools
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Digital Asset Management
Email Marketing
Engagement Tracking
Filtering
Fraud Detection
Geotargeting
Goal Setting/Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Mobile Retargeting
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Marketing
Performance Management
Performance Metrics
Personalization
Post Scheduling
Press Monitoring
Press Release Builder
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recommendations
Reporting/Analytics
Retargeting Ads
ROI Tracking
Search/Filter
Social Media Monitoring
Social Media Retargeting
Social Promotion
Status Tracking
URL Builder
Visual Analytics
Website Analytics
Web Traffic Reporting

Outbrain User Reviews

Overall Rating

3.9

Ratings Breakdown

50%

19%

16%

Secondary Ratings

Ease of Use

4.0

Value for money

3.6

Customer support

3.7

Functionality

3.9

Have you used Outbrain and would like to share your experience with others?

Hannah G.

Verified reviewer

Computer Software

Used daily for less than 2 years

Review source

Reviewed July 2018

Helps with page views

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons:

You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

rotem s.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed June 2018

An amazing way to reach new customers!

wat to reach new users

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons:

It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

Verified

Reviewer

Insurance

Self-Employed

Used daily for more than 2 years

Review source

Reviewed February 2021

Access to great media, but targeting and exclusions are limited

A good experience but could be better when spending alot of money each month.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain.

Cons:

We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.

Moises C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed July 2019

Easy to use but also difficult

It is an awesome way to get traffic to your site. It's top notch and the options and demographics is so easy to get stats and build upon them on your next campaign.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its very quick to get started and creating campaigns. You have a lot of useful options to create you campaigns. ec. locations, placements, os type.

Cons:

Editing your already created campaigns content. Lets say you created a campaign and added a picture and you have to edit the picture. There is no visible way to go in and edit the image. You cannot find the option to edit.

Louise A.

Verified reviewer

Used monthly for less than 12 months

Review source

Reviewed January 2018

Expand your content with Outbrain!

Was able to get my content in front of fresh eyes and drive new website traffic!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Outbrain allows you to take a piece of important content and push it out beyond what most agencies are capable of. You can see your content featured on some high DA sites, meaning you'll get more eyes on it. Instead of traditional display ads, these provide relevant content to website visitors and can help direct traffic your way. If you have a great piece of content, Outbrain can be a great tool to get it the visibility it deserves and grow your brand.

Cons:

It's not cost-effective for everyone. There is a minimum spend, so it may not be in everyone's budget.

Zeke H.

Verified reviewer

Alternative Medicine

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2022

Fake clicks and overcharged by double.

Very bad they faked clicks, double charged me and are providing no customer service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing

Cons:

They do fake clicks, there is no customer service I have not received a reply to a single message over the last month just automatic message replies.

Reasons for choosing Outbrain

Because they're the only ones that offered it for my products.

Ran K.

Verified reviewer

Insurance

11-50 employees

Used weekly for free trial

Review source

Reviewed August 2018

Great tool if used properly and constantly finetuning

Was good, but the management costs might be overwhelming.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use interface that allows real time updates and reporting. Complete view of the results that allow the team to make improvements that will immediately impact campaign performance.

Cons:

A long setup time, you need todo a test campaign first in order to see if it meets the requirements, and continue to update it until getting a satisfy results. You also need to keep a close track on CPCs and see if recorded in campaign analytics program.

César José R.

Verified reviewer

Computer Software

11-50 employees

Used weekly for free trial

Review source

Reviewed August 2021

Outbrain: a good choice?

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved that Outbrain generated more user interaction with the content I generate, fulfilling the promise they made me.

Cons:

At first it was a bit difficult to understand how the platform works, but with a little practice everything was easier later.

Douglas D.

Verified reviewer

Writing and Editing

Self-Employed

Used other for less than 6 months

Review source

Reviewed May 2019

Never Been So Dissatisfied

Never Their terms of service are not clear, and I waisted days trying to create a campaign to get banned with little explination.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

None, Seriously I was kicked off the platform before my first ad was approved.

Cons:

I tried to create an add campaign for a self help legal program with an affiliate link. I was kicked off the platform, and was not told why. They just said this type of content doens't fit what their host sites affiliate want. Instead of just telling me this and letting me edit my ad, they deactivated my account. Very dissatisfied.

Balwinder P.

Verified reviewer

Education Management

1001-5000 employees

Used weekly for less than 6 months

Review source

Reviewed April 2019

Way better than other marketing options

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Outbrain is a winning option for me. It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.

Cons:

I think live projects need some improvements.

Showing 1 - 10 of 32 Reviews

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