AWeber provides tools for collecting subscribers through forms and landing pages, as well as for designing emails, sending automated email series, and tracking campaign performance. AWeber offers templates that streamline the process of creating effective emails, increasing the likelihood of them resonating with target audiences. It also integrates with Canva, providing users with additional design options.

How much does AWeber cost?

The amount you pay for AWeber depends on the number of subscribers you want to email and the features you desire. For up to 500 subscribers, the plans start at $12.50/month (Lite), $20/month (Plus), and $899/month (Unlimited). Lite and Plus plans cost slightly more if paying monthly rather than annually.

How does AWeber work?

AWeber gives you forms and landing pages that you use to collect email addresses. You can then use templates to create emails for your recipients. To help you build emails, AWeber gives you drag-and-drop tools that speed up the creation process. Once you’ve created your emails, you can then use AWeber’s automation tools to send them and analytics tools to measure their success.

Updated June 19, 2025 at 4:27 PM

AWeber 2026: Benefits, Features & Pricing

Written by David Jani

Content Analyst

Edited by Caroline Rousseau

Senior Editor

Wondering if AWeber is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

AWeber

4.4

(320)

FrontRunner 2026

Pros:

Customer support
Automation features

Cons:

Price-to-quality ratio
Price increase

Pricing

Starting at $15.00 per month

What is AWeber:

AWeber is an email marketing platform that enables businesses and individual users to create subscriber lists and build targeted campaigns. It also features tools for automating email sequences, designing landing pages (clickable from emails), and tracking the performance of email campaigns.

Why we like AWeber:

With an overall rating of 4.4 out of 5 stars from user reviews (4.5 stars in customer support), AWeber is a FrontRunner in our top email marketing software guide. The platform’s top features, according to verified users, include its email campaign management, mobile optimization, and list management capabilities.

Who should use AWeber:

AWeber lists several use cases on its website, including blogging, coaching, newsletter, and Etsy businesses. It is popular among entrepreneurs and small businesses. More than 70% of AWeber reviewers on our site come from organizations with between one and 10 employees.

AWeber Screenshots

AWeber Overview

Write high-engaging emails faster, automate your marketing, and free up time to focus on what matters most — growing your business. AWeber’s built-in AI tools help you create high-converting emails, subject lines, and newsletters in your voice, without starting from scratch. Automation keeps your messages running in the background, while reliable deliverability ensures they land where they should.

Whether you're a creator, coach, entrepreneur, or small business owner, AWeber helps you stay consistent and connect with your audience. It’s ideal for anyone who wants pro resu...

AWeber Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Done For You Email Marketing

$30.00

per month

Plan includes:

Email setup and branding done
Landing page setup
Welcome sequences built
Technical integration setup
Signup forms created
Newsletter drafts delivered
Personal 30-minute training call
30 days unlimited edits
Unlimited email lists
Unlimited landing pages

Plus

$30.00

per month

Plan includes:

Unlimited email lists
Unlimited landing pages
Unlimited email automations
Unlimited user accounts
Send up to 12x subscribers volume per month
Priority 24/7 support
Full template library
Advanced reporting and analytics
Advanced landing page features
Sales tracking and low transaction fees

Lite

$15.00

per month

Plan includes:

1 Email list
Send up to 10x subscriber volume per month
3 Landing pages
3 Email automations
24/7 Support
Basic templates
Advanced message analytics
3 User accounts

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of AWeber's Pricing Plans

We've explored AWeber's pricing plans to help you determine which option best aligns with your email marketing goals and business scale. AWeber offers three main pricing tiers: Lite, Plus, and Unlimited. Each plan is tailored to different stages of business growth, from beginners to high-volume marketers. Here's a breakdown of what each plan includes, along with its strengths and limitations.

Lite plan

The Lite plan is designed for cre...

ators and small businesses ready to scale their email marketing efforts with more flexibility and tools. Build three landing pages, create three email automations, and sell directly through email. Pricing scales with the number of subscribers, but starts at up to 500. - Price: $12.50/month (billed annually) or $15/month (billed monthly) __Pros:__ - __Email capacity:__ Send up to 10 times your subscriber count in emails per month. - __eCommerce tools:__ Sell products and services via email. - __Advanced message analytics:__ Gain deeper insights into message performance. __Cons:__ - __Limited scalability:__ Restricted to one list profile and one custom segment. - __User cap:__ Only supports up to three users. - __AWeber branding:__ Must upgrade to remove AWeber branding. __Plus plan__ The Plus plan is built for growing businesses and experienced marketers who need advanced tools and greater flexibility. It includes everything in the Lite plan, plus unlimited email lists, landing pages, email automations, and users. Pricing scales with the number of subscribers, but starts at up to 500. - Price: $20/month (billed annually) or $30/month (billed monthly) __Pros:__ - __Unlimited automations and landing pages:__ Build complex workflows and lead capture pages. - __Advanced segmentation:__ Create unlimited custom segments for targeted messaging. - __Multiple users:__ Supports an unlimited number of users for team collaboration. __Cons:__ - __Higher cost:__ May be more than necessary for smaller operations. - __Scales with subscribers:__ Only the highest-level plan allows unlimited subscribers. - __No dedicated support:__ Personalized account management is only available with the highest-level plan. __Unlimited plan__ The Unlimited plan is tailored for high-volume marketers and large businesses managing extensive subscriber lists. It includes everything in the Plus plan, as well as unlimited subscribers and dedicated support. - Price: $899/month (billed monthly) __Pros:__ - __Fixed price:__ Pricing remains the same, regardless of the number of subscribers or whether billing is monthly or annual. - __Unlimited subscribers:__ No caps on the number of subscribers. - __Personalized account management:__ Dedicated support for strategic guidance. __Cons:__ - __Premium pricing:__ A significant investment, best suited for businesses with large-scale needs. - __Transaction fees:__ Still requires a 0.6% fee per ecommerce transaction, the same as the Plus plan - __Overkill for small teams:__ Most features may go unused by smaller operations. __Conclusion__ AWeber’s pricing structure is designed to grow with your business: For small businesses: The Lite plan provides the foundational tools you need to build and nurture an email list and sell products or services. - For growing teams and marketers: The Plus plan delivers robust features, including advanced segmentation and unlimited automations and landing pages. - For enterprise-level marketers: The Unlimited plan provides unmatched scale and support for high-volume campaigns, with no limit on the number of subscribers. Choosing the right plan depends on your current subscriber base, feature needs, and growth trajectory. AWeber’s tiered approach is designed to support you at every stage of your email marketing journey. Potential customers can try the Lite and Plus plans for free for 14 days before making a financial commitment.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

Software options

Starting price*

User rating

Paminga

$800.00

4.64(33 reviews)

recommendations

Salesforce Marketing Cloud

$25.00 per month

4.20(524 reviews)

recommendations

SalesAndMarketing.ai

$0.01 per month

No reviews yet

recommendations

HubSpot Marketing Hub

$20.00 per month

4.51(6208 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

*Defined as the price above any available free plan

AWeber Features

Drawn from insights across 320 verified reviews, we've outlined AWeber's best and worst rated features and how they stack up against the average rating.

AWeber's score

Category average

AWeber's Best Rated Features

Alerts/Notifications

5.0

4.22 category average

Email Marketing

4.75

4.43 category average

Online Forms

4.71

4.27 category average

AWeber's Worst Rated Features

Template Management

3.71

4.01 category average

Third-Party Integrations

4.0

3.90 category average

Spam Blocker

4.03

4.04 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of AWeber
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
App Notifications
Campaign Management
Campaign Segmentation
Click Tracking
Contact Database
Content Management
CRM
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Dashboard
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Sequences
Email Templates
Engagement Tracking
Form Builder
Forms Management
GDPR Compliance
Generative AI
HTML Editor
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Notifications
Lead Nurturing
List Management
Marketing Automation
Mobile Access
Mobile Optimization
Monitoring
Multiple User Accounts
Multivariate Testing
Newsletter Management
Online Forms
Personalization
Preview Functionality
Process/Workflow Automation
Real-Time Analytics
Real Time Editing
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Sales Analytics
Sales Reports
Sales Trend Analysis
Segmentation
SEO Management
SMS Notifications
Social Marketing
Social Media Integration
Source Tracking
Spam Blocker
Tagging
Template Management
Third-Party Integrations
Visitor Tracking
Visual Analytics
Web Forms
Web Notifications
Website Publishing Options
Website Visitor Tracking

AWeber Integrations

Based on 320 verified reviews, we've identified products most frequently integrated with AWeber.

ClickFunnels

Integration rated 4.7 from 5 reviews

Megan

Freelance Digital Marketer

Used for less than 6 months

Reviewed August 2022

"Clickfunnels is my sales funnel software and Aweber is my email autoresponder."

Google Analytics 360

Integration rated 4.3 from 5 reviews

Meta for Business

Integration rated 4.5 from 4 reviews

Leadpages

Integration rated 5.0 from 4 reviews

PayPal

Integration rated 4.5 from 3 reviews

Stripe

Integration rated 5.0 from 3 reviews

Canva

Integration rated 5.0 from 3 reviews

See all 95 integrations

AWeber Key Sentiments

We analyzed 320 verified reviews for AWeber to find out what actual users really think.

Most Positive Sentiments

Email marketing

81% Positive

18% Neutral

1% Negative

Reviewers consider AWeber a reliable and user-friendly solution for email marketing, suitable for businesses of all sizes. They highlight the software's strong reputation and consistent deliverability, which enhances customer satisfaction. Users also appreciate the excellent customer support that helps them maximize their email marketing efforts.

Customer service

77% Positive

16% Neutral

7% Negative

Users consistently praise AWeber's customer service for being knowledgeable, responsive, and personable. They find the support team helpful and available during business hours, providing assistance whenever needed. Many reviewers mention that the excellent customer care is a significant reason for their continued use of AWeber.

Email management

62% Positive

20% Neutral

18% Negative

AWeber's email management features are easy to use, according to users, allowing them to create, customize, and send high-volume marketing emails with ease. Reviewers appreciate the email automation capabilities, which help improve open rates and streamline communication. Additionally, they value the reliable deliverability, ensuring their emails reach the inbox instead of the spam folder.

Least Positive Sentiments

Email templates

62% Positive

8% Neutral

30% Negative

Users appreciate the variety of customizable email templates offered by AWeber, which cater to different business needs. They find the templates visually appealing and easy to use for creating newsletters. However, some reviewers feel that the customization options are limited and the interface can be clunky, with some templates appearing outdated.

Landing page builder

58% Positive

19% Neutral

23% Negative

Some reviewers mention that AWeber’s landing page setup can be cumbersome and needs more innovative features. That said, users appreciate the customizable landing pages and templates provided by AWeber, which enable them to design forms and pages that align with their website. They also find the integration with other applications beneficial for their marketing efforts.

Marketing automation

56% Positive

26% Neutral

18% Negative

AWeber’s advanced automation options are limited, according to some users, who feel competitors offer more comprehensive solutions. However, overall, reviewers value its automation capabilities and the integration with third-party apps, which enhance their marketing campaigns. They find the basic marketing automation features helpful in managing communications.

AWeber User Reviews

Overall Rating

4.4

Ratings Breakdown

54%

34%

Secondary Ratings

Ease of Use

4.2

Value for money

4.2

Customer support

4.5

Functionality

4.2

Steve D.

Verified reviewer

E-Learning

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed February 2025

Aweber-The Email Marketing OG - Still Getting Better

I've been using them since 2008 so that kinda speaks for my overall happiness and experience with Aweber.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It works as it is supposed to, but my most liked feature is the customer service. The app/tool can be great 99% of the time, but that one time you need help, you want that support ASAP, and Aweber delivers this in spades.

Cons:

The recent cost increase. Even though it was the first major increase in a very, very long time, still, anytime you have to rework your budget to keep the tools you have used as much as Aweber, it is a hassle. But, without the increase in cost, how can we, as customers, expect Aweber to keep up with technology with their spending?

Reasons for choosing AWeber

Originally, I do not think these two were around when I first purchased Aweber. But over the years, I've looked into these two alternatives but decided to stick with Aweber.

Bahaa H.

Verified reviewer

Construction

10000+ employees

Used daily for less than 2 years

Review source

Reviewed April 2025

Tested and verified Aweber is a gem.

Just as we expected the experience was phenomenal.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Aweber is the new gem in town. With it's excellent features it does exactly what it was created for. Connect,automate and sell your vision and dreams to the world with Aweber. Easy to use and a very user friendly tool.

Cons:

Cons? It works perfectly we can't complain.

Reasons for switching to AWeber

PayPal is very expensive for our business. Aweber sorts us all.

JudyAnn L.

Verified reviewer

Mental Health Care

Self-Employed

Used other for more than 2 years

Review source

Reviewed January 2019

Excellent Midlevel Email Management

A great company to work with. They've been known to extend support and information to people after the account has been closed. The deliverability records are great The ability to measure and fix the potential spam level on emails is invaluable.

Ratings Breakdown

Ease of use

Previously 4

Customer support

Functionality

Pros:

Super knowledgebase and active support. Priced competitively for mid-level email lists and up to larger numbers Active spam meters on email content Many options for attractive forms Form designs can be manipulated to fit business theme Forms can be designed independently Lists are separate

Cons:

Some of the email themes are a little heavy for fast delivery

Nathalie E.

Verified reviewer

E-Learning

Self-Employed

Used daily for more than 2 years

Review source

Reviewed September 2024

Aweber the right tool to start as a small business entrepreneur

Great. I’ve been using Aweber for almost 7 years. But have to move to another software which include a CRM.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy tool and the availability of the support team.

Cons:

I would like to have more flexibility with the tool. A map would be great to have an overall view of the campaign. It would also be great to have more automations tools

Reasons for choosing AWeber

My coach advise at that time. He was an affiliate but it was really a good choice anyway

Carolyne M.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 2 years

Review source

Reviewed September 2024

Not the best at keeping subscribers

Aweber was the 'gold standard' in email marketing when I used it a few years ago. The problem I encountered was when transferring an email list over from another provider. Not everyone clicked the link to resubscribe and I lost thousands from their software. I couldn't send them another email from there. I understand the requirement to resubscribe but this was an existing list from another provider. I also lost clients and friends from my list who were confused as to why they no longer received emails. They had to go to my website and sign up again. I couldn't contact others to do the same - because I couldn't email them! Years of building a list was gone.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Aweber is straightforward and has a good interface and a no-nonsense approach to email marketing. Their pricing is fair and you pay more as your list grows giving you the chance to get started without an inflated cost.

Cons:

I found them to be really restrictive with my email list and I lost a lot of subscribers.

Reasons for switching to AWeber

Recommendation to use a mail provider with a better recommendation

Josh K.

Verified reviewer

Staffing and Recruiting

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed October 2024

Good Software

Overall good. It was always user friendly and never created any frustrating days. I’d definitely recommend it to someone.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked that it guaranteed the deliverability of emails. I like how you don’t have to have people opt in to get them on your email list and rather customize it there. I liked that it would integrate with a lot of software.

Cons:

I think the price compared to how many people you can have in the campaign isn’t very good. It’s too high for what you get. They didn’t have AI at the time I was using it either so that was a negative. As well.

Reasons for switching to AWeber

More users for a cheaper cost. You can add more users into your campaign for lower monthly costs per user.

Karen M.

Verified reviewer

Construction

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed January 2025

Optimization and lead generation.

It is really a very useful tool to create campaigns and get more visibility, it allows us to create from professional, attractive and easy to fill subscription forms to design specific landing pages for each campaign. It helps us track comprehensive metrics by measuring open rates, clicks and conversions to then improve and make our campaigns more intuitive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Enables advanced personalization of email campaigns. Reduces workload through workflow automation. Helps generate qualified leads and convert them into customers.

Cons:

I have no complaints about this tool, it has allowed us to optimize our campaigns and generate better results.

Yolandi E.

Verified reviewer

Management Consulting

2-10 employees

Used daily for less than 12 months

Review source

Reviewed February 2025

Straightforward if that's your taste

For me it was a pretty bland exeperience, nothing very exciting but nothing bad

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I've used a lot of email platforms and software, AWeber was basically the same as most of them, which meant I did not have to learn or research anything

Cons:

There wasn't anything that really made it stand out from any other software

Duncan E.

Verified reviewer

E-Learning

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed June 2025

Good for basic requirements - watch out for price increases!

Good platform for simple requirements. We move one of our companies off Aweber owning to lack of eCommerce integration (they say they have it but its basic using tags and some idea of overall sale value, but its not a full integration like say ActiveCampaign). The automation builder lacks branching/conditional logic. So if you don't need those things its a good starting point - allthough like many other providers they did double the price on us this year.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good basic feature set, Fairly easy to use, proactively tries to limit spam sign ups. Reasonable support.

Cons:

Lack of ecommerce integration, lack of sophistication in automation builder. Have sometimes removed contacts that have been genuinely added because of sign ups on multiple lists. Price increases.

Mohamed A.

Verified reviewer

E-Learning

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed April 2025

My Review for Aweber

Suitable for beginners in online marketing. I like their customer support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Beginner-Friendly Interface Excellent Customer Support Automation Features Free Plan Available

Cons:

Outdated Interface in Some Areas Limited Advanced Features Template Customization Could Be Better

Showing 1 - 10 of 320 Reviews

See All Reviews

AWeber FAQs

What does AWeber do?
AWeber provides tools for collecting subscribers through forms and landing pages, as well as for designing emails, sending automated email series, and tracking campaign performance. AWeber offers templates that streamline the process of creating effective emails, increasing the likelihood of them resonating with target audiences. It also integrates with Canva, providing users with additional design options.
How much does AWeber cost?
The amount you pay for AWeber depends on the number of subscribers you want to email and the features you desire. For up to 500 subscribers, the plans start at $12.50/month (Lite), $20/month (Plus), and $899/month (Unlimited). Lite and Plus plans cost slightly more if paying monthly rather than annually.
How does AWeber work?
AWeber gives you forms and landing pages that you use to collect email addresses. You can then use templates to create emails for your recipients. To help you build emails, AWeber gives you drag-and-drop tools that speed up the creation process. Once you’ve created your emails, you can then use AWeber’s automation tools to send them and analytics tools to measure their success.