AWeber provides tools for collecting subscribers through forms and landing pages, as well as for designing emails, sending automated email series, and tracking campaign performance. AWeber offers templates that streamline the process of creating effective emails, increasing the likelihood of them resonating with target audiences. It also integrates with Canva, providing users with additional design options.

How much does AWeber cost?

The amount you pay for AWeber depends on the number of subscribers you want to email and the features you desire. For up to 500 subscribers, the plans start at $12.50/month (Lite), $20/month (Plus), and $899/month (Unlimited). Lite and Plus plans cost slightly more if paying monthly rather than annually.

How does AWeber work?

AWeber gives you forms and landing pages that you use to collect email addresses. You can then use templates to create emails for your recipients. To help you build emails, AWeber gives you drag-and-drop tools that speed up the creation process. Once you’ve created your emails, you can then use AWeber’s automation tools to send them and analytics tools to measure their success.

Updated June 19, 2025 at 4:27 PM

AWeber 2026: Benefits, Features & Pricing

Written by David Jani

Content Analyst

Edited by Caroline Rousseau

Senior Editor

Wondering if AWeber is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Screenshots
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions
Popular Comparisons

Our Summary

AWeber

4.4

(321)

FrontRunner 2026

Pros:

Customer support
Automation features

Cons:

Price-to-quality ratio
Price increase

Pricing

Starting at $15.00 per month

What is AWeber:

AWeber is an email marketing platform that enables businesses and individual users to create subscriber lists and build targeted campaigns. It also features tools for automating email sequences, designing landing pages (clickable from emails), and tracking the performance of email campaigns.

Why we like AWeber:

With an overall rating of 4.4 out of 5 stars from user reviews (4.5 stars in customer support), AWeber is a FrontRunner in our top email marketing software guide. The platform’s top features, according to verified users, include its email campaign management, mobile optimization, and list management capabilities.

Who should use AWeber:

AWeber lists several use cases on its website, including blogging, coaching, newsletter, and Etsy businesses. It is popular among entrepreneurs and small businesses. More than 70% of AWeber reviewers on our site come from organizations with between one and 10 employees.

AWeber Screenshots

AWeber Overview

Write high-engaging emails faster, automate your marketing, and free up time to focus on what matters most — growing your business. AWeber’s built-in AI tools help you create high-converting emails, subject lines, and newsletters in your voice, without starting from scratch. Automation keeps your messages running in the background, while reliable deliverability ensures they land where they should.

Whether you're a creator, coach, entrepreneur, or small business owner, AWeber helps you stay consistent and connect with your audience. It’s ideal for anyone who wants pro resu...

AWeber Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Done For You Email Marketing

$30.00

per month

Plan includes:

Email setup and branding done
Landing page setup
Welcome sequences built
Technical integration setup
Signup forms created
Newsletter drafts delivered
Personal 30-minute training call
30 days unlimited edits
Unlimited email lists
Unlimited landing pages

Plus

$30.00

per month

Plan includes:

Unlimited email lists
Unlimited landing pages
Unlimited email automations
Unlimited user accounts
Send up to 12x subscribers volume per month
Priority 24/7 support
Full template library
Advanced reporting and analytics
Advanced landing page features
Sales tracking and low transaction fees

Lite

$15.00

per month

Plan includes:

1 Email list
Send up to 10x subscriber volume per month
3 Landing pages
3 Email automations
24/7 Support
Basic templates
Advanced message analytics
3 User accounts

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of AWeber's Pricing Plans

We've explored AWeber's pricing plans to help you determine which option best aligns with your email marketing goals and business scale. AWeber offers three main pricing tiers: Lite, Plus, and Unlimited. Each plan is tailored to different stages of business growth, from beginners to high-volume marketers. Here's a breakdown of what each plan includes, along with its strengths and limitations.

Lite plan

The Lite plan is designed for cre...

ators and small businesses ready to scale their email marketing efforts with more flexibility and tools. Build three landing pages, create three email automations, and sell directly through email. Pricing scales with the number of subscribers, but starts at up to 500. - Price: $12.50/month (billed annually) or $15/month (billed monthly) __Pros:__ - __Email capacity:__ Send up to 10 times your subscriber count in emails per month. - __eCommerce tools:__ Sell products and services via email. - __Advanced message analytics:__ Gain deeper insights into message performance. __Cons:__ - __Limited scalability:__ Restricted to one list profile and one custom segment. - __User cap:__ Only supports up to three users. - __AWeber branding:__ Must upgrade to remove AWeber branding. __Plus plan__ The Plus plan is built for growing businesses and experienced marketers who need advanced tools and greater flexibility. It includes everything in the Lite plan, plus unlimited email lists, landing pages, email automations, and users. Pricing scales with the number of subscribers, but starts at up to 500. - Price: $20/month (billed annually) or $30/month (billed monthly) __Pros:__ - __Unlimited automations and landing pages:__ Build complex workflows and lead capture pages. - __Advanced segmentation:__ Create unlimited custom segments for targeted messaging. - __Multiple users:__ Supports an unlimited number of users for team collaboration. __Cons:__ - __Higher cost:__ May be more than necessary for smaller operations. - __Scales with subscribers:__ Only the highest-level plan allows unlimited subscribers. - __No dedicated support:__ Personalized account management is only available with the highest-level plan. __Unlimited plan__ The Unlimited plan is tailored for high-volume marketers and large businesses managing extensive subscriber lists. It includes everything in the Plus plan, as well as unlimited subscribers and dedicated support. - Price: $899/month (billed monthly) __Pros:__ - __Fixed price:__ Pricing remains the same, regardless of the number of subscribers or whether billing is monthly or annual. - __Unlimited subscribers:__ No caps on the number of subscribers. - __Personalized account management:__ Dedicated support for strategic guidance. __Cons:__ - __Premium pricing:__ A significant investment, best suited for businesses with large-scale needs. - __Transaction fees:__ Still requires a 0.6% fee per ecommerce transaction, the same as the Plus plan - __Overkill for small teams:__ Most features may go unused by smaller operations. __Conclusion__ AWeber’s pricing structure is designed to grow with your business: For small businesses: The Lite plan provides the foundational tools you need to build and nurture an email list and sell products or services. - For growing teams and marketers: The Plus plan delivers robust features, including advanced segmentation and unlimited automations and landing pages. - For enterprise-level marketers: The Unlimited plan provides unmatched scale and support for high-volume campaigns, with no limit on the number of subscribers. Choosing the right plan depends on your current subscriber base, feature needs, and growth trajectory. AWeber’s tiered approach is designed to support you at every stage of your email marketing journey. Potential customers can try the Lite and Plus plans for free for 14 days before making a financial commitment.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

Software options

Starting price*

User rating

Paminga

$800.00

4.64(33 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

HubSpot Marketing Hub

$15.00 per month

4.51(6211 reviews)

recommendations

SalesAndMarketing.ai

$0.01 per month

No reviews yet

recommendations

Salesforce Marketing Cloud

$25.00 per month

4.21(526 reviews)

recommendations

*Defined as the price above any available free plan

AWeber Features

Drawn from insights across 321 verified reviews, we've outlined AWeber's best and worst rated features and how they stack up against the average rating.

AWeber's score

Category average

AWeber's Best Rated Features

Alerts/Notifications

5.0

4.22 category average

Email Marketing

4.75

4.41 category average

Online Forms

4.71

4.27 category average

AWeber's Worst Rated Features

Template Management

3.71

4.02 category average

Third-Party Integrations

4.0

3.91 category average

Spam Blocker

4.03

4.04 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of AWeber
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
App Notifications
Campaign Management
Campaign Segmentation
Click Tracking
Contact Database
Content Management
CRM
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Dashboard
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Sequences
Email Templates
Engagement Tracking
Form Builder
Forms Management
GDPR Compliance
Generative AI
HTML Editor
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Notifications
Lead Nurturing
List Management
Marketing Automation
Mobile Access
Mobile Optimization
Monitoring
Multiple User Accounts
Multivariate Testing
Newsletter Management
Online Forms
Personalization
Preview Functionality
Process/Workflow Automation
Real-Time Analytics
Real Time Editing
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Sales Analytics
Sales Reports
Sales Trend Analysis
Segmentation
SEO Management
SMS Notifications
Social Marketing
Social Media Integration
Source Tracking
Spam Blocker
Tagging
Template Management
Third-Party Integrations
Visitor Tracking
Visual Analytics
Web Forms
Web Notifications
Website Publishing Options
Website Visitor Tracking

AWeber Integrations

Based on 321 verified reviews, we've identified products most frequently integrated with AWeber.

ClickFunnels

Integration rated 4.7 from 5 reviews

Megan

Freelance Digital Marketer

Used for less than 6 months

Reviewed August 2022

"Clickfunnels is my sales funnel software and Aweber is my email autoresponder."

Google Analytics 360

Integration rated 4.3 from 5 reviews

Meta for Business

Integration rated 4.5 from 4 reviews

Leadpages

Integration rated 5.0 from 4 reviews

PayPal

Integration rated 4.5 from 3 reviews

Stripe

Integration rated 5.0 from 3 reviews

Canva

Integration rated 5.0 from 3 reviews

See all 95 integrations

AWeber Key Sentiments

We analyzed 321 verified reviews for AWeber to find out what actual users really think.

Most Positive Sentiments

Email marketing

81% Positive

18% Neutral

1% Negative

Reviewers consider AWeber a reliable and user-friendly solution for email marketing, suitable for businesses of all sizes. They highlight the software's strong reputation and consistent deliverability, which enhances customer satisfaction. Users also appreciate the excellent customer support that helps them maximize their email marketing efforts.

Customer service

77% Positive

16% Neutral

7% Negative

Users consistently praise AWeber's customer service for being knowledgeable, responsive, and personable. They find the support team helpful and available during business hours, providing assistance whenever needed. Many reviewers mention that the excellent customer care is a significant reason for their continued use of AWeber.

Email management

62% Positive

20% Neutral

18% Negative

AWeber's email management features are easy to use, according to users, allowing them to create, customize, and send high-volume marketing emails with ease. Reviewers appreciate the email automation capabilities, which help improve open rates and streamline communication. Additionally, they value the reliable deliverability, ensuring their emails reach the inbox instead of the spam folder.

Least Positive Sentiments

Email templates

62% Positive

8% Neutral

30% Negative

Users appreciate the variety of customizable email templates offered by AWeber, which cater to different business needs. They find the templates visually appealing and easy to use for creating newsletters. However, some reviewers feel that the customization options are limited and the interface can be clunky, with some templates appearing outdated.

Landing page builder

58% Positive

19% Neutral

23% Negative

Some reviewers mention that AWeber’s landing page setup can be cumbersome and needs more innovative features. That said, users appreciate the customizable landing pages and templates provided by AWeber, which enable them to design forms and pages that align with their website. They also find the integration with other applications beneficial for their marketing efforts.

Marketing automation

56% Positive

26% Neutral

18% Negative

AWeber’s advanced automation options are limited, according to some users, who feel competitors offer more comprehensive solutions. However, overall, reviewers value its automation capabilities and the integration with third-party apps, which enhance their marketing campaigns. They find the basic marketing automation features helpful in managing communications.

AWeber User Reviews

Overall Rating

4.4

Ratings Breakdown

54%

34%

Secondary Ratings

Ease of Use

4.2

Value for money

4.2

Customer support

4.5

Functionality

4.2

Nanaka S.

Verified reviewer

Financial Services

10000+ employees

Used daily for less than 2 years

Review source

Reviewed September 2023

Using Email Marketing Effectively

Simple email automation solutions have simplified our marketing efforts, allowing us to easily construct dynamic campaigns. The mobile-responsive email templates ensured that our messaging reached our target audience regardless of device. AWeber's holistic approach has improved our email marketing strategy and strengthened customer relationships.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's important to draw attention to some of AWeber's limitations because it distinguishes itself in the field of email marketing with two remarkable characteristics. Although useful, the reporting and analytics features could use more cutting-edge alternatives for comprehensive analysis of campaign performance. Also, increasing the number of third-party integrations that are enabled would give users even more options when integrating AWeber with their current marketing solutions

Cons:

It's a dependable choice for email campaigns thanks to its user-friendly interface and powerful automation tools. Continuous improvement in reporting features, on the other hand, would provide marketers with even deeper insights into their email performance, allowing data-driven decisions for better results.

Reasons for choosing AWeber

The email automation features are ideal for our requirement to successfully engage our audience, and the mobile-responsive templates ensure a professional and consistent brand image. AWeber's customer service commitment and user-centric design influenced our decision.

Reasons for switching to AWeber

We switched from another email marketing service to AWeber because we wanted a more user-friendly and robust platform. Our old solution lacked the automation capabilities we required to properly grow our marketing activities. Thanks to AWeber's user-friendly UI and attentive customer service, the transition was smooth and productive.

Stephen B.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed August 2022

Aweber is the prefect email service for beginning and advanced marketers

I have several clients using Aweber, and they love it. Aweber does have a learning curve, but it is well worth taking the time to learn how to use it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Aweber is designed for marketers. It has a great automation system with many advanced features, like "if/else" and segmentation, that are well worth investing the time to learn. It is a great service for online marketers looking to make the next step. The telephone support is very helpful.

Cons:

Aweber usually costs more than other services, but it is usually worth spending the extra money because it provides benefits like 24/7 telephone and chat support.

Reasons for switching to AWeber

At the time, Aweber had more advanced features, like a landing page builder.

JudyAnn L.

Verified reviewer

Mental Health Care

Self-Employed

Used other for more than 2 years

Review source

Reviewed January 2019

Excellent Midlevel Email Management

A great company to work with. They've been known to extend support and information to people after the account has been closed. The deliverability records are great The ability to measure and fix the potential spam level on emails is invaluable.

Ratings Breakdown

Ease of use

Previously 4

Customer support

Functionality

Pros:

Super knowledgebase and active support. Priced competitively for mid-level email lists and up to larger numbers Active spam meters on email content Many options for attractive forms Form designs can be manipulated to fit business theme Forms can be designed independently Lists are separate

Cons:

Some of the email themes are a little heavy for fast delivery

Ben Marcoux (.

Verified reviewer

Marketing and Advertising

2-10 employees

Used other for more than 2 years

Review source

Reviewed March 2021

AWeber: A Good Start With Email Marketing

I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill. However, as I became a more advanced marketer and wanted more control in my business, the way AWeber was set up did not seem to make certain advanced automation features possible. Or the interface was set up in such a way to dissuade you from using it for more complex features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best part about AWeber is how easy it is to use. There aren't a whole lot of bells and whistles which means that it's super fast to get up and running. And honestly, though it's not my favorite tool, most businesses would do better to use AWeber than their current email marketing system. Also, it's got good deliverability which means your emails actually show up in the inbox instead of spam.

Cons:

I call AWeber a "beginner" email marketing tool because that's what it feels like. Yes, it'll get you up and running. But it doesn't "feel" powerful and the lack of features leave some things to be desired. But "something" is better than "nothing", so if using something easy gets you and your business to do email marketing, than by all means use AWeber.

Reasons for choosing AWeber

At the time I was just getting started in internet marketing, I wanted to use what the "big names" used. So I looked into the platforms they "recommended." This was before I understood affiliate marketing and didn't know they were getting paid to say how awesome these platforms were. When in reality, yes they are super powerful. But they're also really clunky and take a SUPER long time to learn. Plus, I quickly realized I wouldn't use MOST of what these other platforms offered, so I quickly decided on AWeber so I could get started with my business.

Reasons for switching to AWeber

I don't have anything good to say about MailChimp. Not only is the interface clunky, but oftentimes deliverability suffers. And as if that isn't enough, a lot of businesses that are totally ethical, GOOD businesses are forbidden from using the platform. I have many friends who have woken up to their accounts banned, locked out of all their email contacts without so much as a reason. And these weren't people running aggressive offers. They were just regular businesses (like flower shops) that apparently tried to sell their products a little too "hard" and therefore caught the ban hammer.

Matthew D.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed June 2023

Aweber

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The drag and drop email builder made it easy and faster to create them. Aweber was easy to use for the most part. There were some instances where it seemed like unnecessary steps were added to the process. Integration with my company was smooth also.

Cons:

The least liked part of the entire thing is the fact that you cant have a free account and have your verification turned off for new subs.

Reasons for choosing AWeber

I was told Aweber had better email delivery stats

Sam H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed June 2023

One of the most effective pieces of software for online marketing via email.

If you're seeking for a dependable and simple email marketing solution, AWeber is what you need. It's an effective tool for organizing marketing campaigns because to its automated features and ability to connect with other apps. It may not be the greatest option, though, if extensive personalization and detailed reporting are must-haves for your business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My first foray into email marketing was with Aweber. It's perfect for mass emailings like newsletters. Once among the finest, its email delivery rates were respectable. It also gives decent options for customizing emails for each individual consumer.

Cons:

Although Aweber has many useful capabilities, I have found that its email template customization possibilities are limited, making it difficult to create truly unique layouts.

Reasons for switching to AWeber

because it is a program that has good customer service it is easy to use.

awogor m.

Verified reviewer

Professional Training & Coaching

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed February 2021

Poor Deliverability For Me Best Tagging Experience

My experience with Aweber's customer support even when I start as a free trial was something to take home about. It's easy to create both HTML templates for your emails and also, their easy drag and drop email builder makes it possible to design your email templates or pick from the library of already made templates and edit your campaigns. Email campaigns can also be shared with someone else to import all the flows to their autoresponder with Aweber and save a lot of stress.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Aweber's ease of signing up plus, it's a powerful autoresponder with a nice user interface, great email list management, custom segmentation, and the fact that it even delivers analytics to your email after sending an email campaign makes it my favorite. As compared to ConvertKit, Aweber is still cheap and an affordable autoresponder to rely on. Aweber has outstanding customer service which you can reach at any point in time from email, live support, and phone call.

Cons:

Aweber's Campaign flows feature is currently my third best but then it lacks some features as compared to sender. An example of that feature I was looking for is setting a condition of either a subscriber is qualified to receive the next flow or change a path. That which I can't find in an expensive autoresponder like Aweber.

Reasons for choosing AWeber

I read a lot of reviews about successful affiliate marketers using Aweber to make money and I thought I should go for it. Plus, I liked their Free trial which offers almost everything the paid plan offers with 500 subscribers.

Reasons for switching to AWeber

I was promoting Affiliate products and MailChimp had to shut me down and that was why I sourced for another autoresponder which can give me control over my list, what I send and when I send to them.

Christopher R.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for more than 2 years

Review source

Reviewed December 2024

Easy to use and Navigate around, Excellent Customer Service.

I have been using it for the last 2 years and i currently use it for my email marketing. It severs everything i currently require for my email marketing and automations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

ease of use and ability to upload subscribers, create lists and automations as well as send bulk emails

Cons:

they have double charged on a few occasions, although customer service is good and have refunded. Adding in a verified email address is also slightly difficult if you dont know what you are doing, a lot of other platforms do this automatically for you

Reasons for switching to AWeber

The costs of Mail Chimp were increasing.

Peter B.

Verified reviewer

Publishing

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed February 2025

A solid stalwart of the email management world

Aweber has just been a core element of my many businesses over the years. It's reliable and dependable

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The functionality and ability to integrate with websites

Cons:

Sometime functions appear clunky and formatting forms can be problematic

Carleton T.

Verified reviewer

Retail

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed November 2024

Industry-Standard Email Marketing

Basically, I've used Aweber for decades to handle email-marketing and collection. Works reliably and their customer support is helpful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

AWeber's forms are easy to implement and they're accurate.

Cons:

Sometimes, I don't know what features exist that might benefit me.

Showing 1 - 10 of 321 Reviews

See All Reviews

AWeber FAQs

What does AWeber do?
AWeber provides tools for collecting subscribers through forms and landing pages, as well as for designing emails, sending automated email series, and tracking campaign performance. AWeber offers templates that streamline the process of creating effective emails, increasing the likelihood of them resonating with target audiences. It also integrates with Canva, providing users with additional design options.
How much does AWeber cost?
The amount you pay for AWeber depends on the number of subscribers you want to email and the features you desire. For up to 500 subscribers, the plans start at $12.50/month (Lite), $20/month (Plus), and $899/month (Unlimited). Lite and Plus plans cost slightly more if paying monthly rather than annually.
How does AWeber work?
AWeber gives you forms and landing pages that you use to collect email addresses. You can then use templates to create emails for your recipients. To help you build emails, AWeber gives you drag-and-drop tools that speed up the creation process. Once you’ve created your emails, you can then use AWeber’s automation tools to send them and analytics tools to measure their success.