Is Airtable a CRM tool?

Even though Airtable can build a CRM tool, it’s not a dedicated CRM solution. However, you can use Airtable to manage customer information, track communications with leads, and more efficiently manage your sales funnels. Airtable’s integration features also make it a viable option for extending an existing CRM.

Is Airtable really free?

Airtable does offer a free plan. With it, you can create a certain number of records, but not as many as with the paid version. The free plan also limits the amount of storage and automation features. Nevertheless, it's a good option for small teams and for anyone who wants to discover the tool before investing in an advanced plan.

Is Airtable hard to learn?

For those used to spreadsheets and/or relational databases, Airtable is fairly straightforward. When compared to learning to build a comparable app using traditional coding, Airtable is far more user-friendly. At the same time, Airtable’s advanced features come with a significant learning curve.

Is Airtable a spreadsheet or database?

Airtable has spreadsheet and database features. It resembles that of a spreadsheet, with some screens that look like Microsoft Excel. At the same time, because Airtable allows you to create relationships between different tables, it gives you the kind of power you’d expect from a customizable database.

Updated April 2, 2025 at 8:08 AM

Airtable 2026: Benefits, Features & Pricing

Written by Sabrina Khoulalène

Content Analyst

Edited by Caroline Rousseau

Senior Editor

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

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Wondering if Airtable is right for your organization?

Our Project Management Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Airtable

4.6

(2213)

Pros:

Project management
Collaboration tools

Cons:

Learning curve
Glitches and bugs

Pricing

Starting at $20.00 per month

What is Airtable:

Airtable is a platform for building business applications using a relational database as a backend. It is a useful tool for project managers and those who want to design a system from scratch, such as a CRM or an inventory tracker. Airtable also incorporates AI to provide insights regarding users’ projects.

Why we like Airtable:

Airtable has excellent data synchronization capabilities and lead qualification and resource management tools. Airtable ranks among the best digital asset management solutions on Software Advice, earning an overall rating of 4.7 out of 5 across 2,138 reviews. Reviewers report Airtable provides solid value for their money and functionality, giving the software a 4.5 out of 5 in each category.

Who should use Airtable:

Airtable is a reliable option for project managers, marketers, those who own small businesses, and any team that needs to organize and manage important data. Because Airtable is so flexible, it has a wide range of applications—virtually anyone who needs to manage business data can do so using an app built with Airtable.

Airtable Screenshots

Airtable Overview

Airtable is a platform designed for building AI applications that support business operations and deploy embedded AI agents at an enterprise level. It is used across various teams and industries, including product management, marketing, operations, human resources, sales, finance, media and entertainment, retail, manufacturing and education.

The platform includes tools for creating custom business applications without coding, using conversational building and no-code components. It features AI agents capable of processing large volumes of records and managing actions withi...

Airtable Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

Unlimited bases
1,000 records per base
1 GB of attachments per base
100 automation runs
Interface Designer
Up to 5 Editors
For individuals or Very Small Teams

Team

$20.00

per user, per month

Plan includes:

50,000 records per base
25,000 automation runs
20 GB of attachments per base
Standard sync integrations
Extensions
Gantt and timeline view
Expanded color, formatting, and calendar options

Business

$45.00

per user, per month

Plan includes:

125,000 records per base
100,000 automation runs
100 GB of attachments per base
Premium sync integrations
Verified data
Two-way sync
Enterprise-Wide Admin Panel
SAML-Based Single Sign-on

Enterprise Scale

Pricing available upon request

Plan includes:

500,000 records per base
500,000 automation runs
1,000 GB of attachments per base
On-premises sync integrations
Enterprise Hub
Enhanced security and admin controls
Enterprise API
Extension and integration management
Audit logs and DLP

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Airtable's Pricing Plans

Airtable offers a range of pricing plans to suit different user needs and budgets. We've dug into the details of each plan to help you determine which one aligns best with your goals. From the Free plan for individuals just starting out, to the Enterprise Scale plan for large organizations, Airtable has a solution for everyone. In this article, we'll walk you through the key features, limitations, and costs associated with each plan, empower...

ing you to make a well-informed decision for your team or business. **Free plan** Airtable's Free plan is suitable for individuals or small teams, up to five editors, just getting started with the platform. It offers 1,000 records per base and 1 GB of attachment storage, allowing you to organize and collaborate on a variety of projects. The plan also includes 1,000 API calls per workspace each month and a two-week revision and snapshot history. **Pros:** - **No cost:** This plan allows anyone to explore Airtable's essential features and capabilities for free. - **Storage:** With 1 GB of attachment storage per base, you can easily store and share files within your workspace. - **Records:** The 1,000 record limit per base is suitable for most small-scale projects and personal use cases. **Cons:** - **Limited customization:** The Free Plan has some limitations on form customization and calendar view, which may not suit more advanced users. - **API restrictions:** The 1,000 API calls per month may be insufficient for those looking to integrate Airtable with other applications extensively. - **Shorter history:** The two-week revision and snapshot history may not provide enough backtracking for long-term projects. **Team plan** The Team plan is designed for growing teams that require more robust features and storage. At $20 per collaborator per month when billed annually or $24 per collaborator per month when billed monthly, this plan offers 50,000 records per base, 100,000 API calls per workspace each month, and 20 GB of attachment storage per base. It also extends the revision and snapshot history to one year. **Pros:** - **Enhanced features:** The Team plan includes tools like automations, extensions, forms, interface designer, timeline, and Gantt views. - **Increased storage:** With 20 GB of attachment storage per base, teams can store and share larger files and assets. - **Expanded records:** The 50,000 record limit per base accommodates more complex projects and growing databases. **Cons:** - **Per-collaborator pricing:** The cost scales with each additional team member, which can become expensive for larger organizations. - **Annual commitment:** To access the discounted annual pricing, teams must commit to a full year of service. **Business plan** For organizations with more advanced needs, the Business plan offers 125,000 records per base, unlimited API calls, and 100 GB of attachment storage per base. Priced at $45 per collaborator per month (billed annually) or $54 per collaborator per month (billed monthly), this plan includes all Team plan features plus advanced capabilities like two-way sync and an admin panel. **Pros:** - **Scalability:** The increased record limit and unlimited API calls support larger-scale projects and integrations. - **Storage:** The 100 GB of attachment storage per base allows teams to store and manage substantial files and media. - **Advanced control:** The admin panel provides granular control over user permissions and workspace settings. **Cons:** - **Higher cost:** The per-collaborator price is significantly higher than the Team plan, which may strain some budgets. **Enterprise Scale plan** For large enterprises with complex requirements, Airtable offers a customizable Enterprise Scale Plan. Pricing is available upon request, and the plan includes all Team plan features plus additional governance and administration capabilities to support flexible, scalable app building. **Pros:** - **Tailored solution:** The Enterprise Scale plan can be customized to meet the unique needs of large organizations. - **Robust governance:** Advanced administration features ensure proper control and management of the workspace. **Cons:** - **Pricing uncertainty:** Without transparent pricing, it may be difficult for enterprises to budget for the Enterprise Scale plan. - **Lengthy procurement:** Customized enterprise solutions often involve extended sales cycles and contract negotiations. **Special offers** Airtable provides a 50% discount on the Team plan for qualifying non-profit and educational organizations. Students can also apply for a free Team account for a single workspace, valid for 6-24 months depending on their expected graduation date. Additionally, new users can explore Airtable's Team plan features with a 14-day complimentary trial upon creating a workspace. **Conclusion** Analysis of Airtable's pricing structure shows that the platform offers a range of plans designed to accommodate various organizational needs and budgets. **For startups and small teams:** The Free plan provides a solid foundation with essential features, allowing users to explore Airtable's capabilities without any financial commitment. As the team grows and requirements expand, upgrading to the Team plan unlocks additional records, API calls, and storage, ensuring smooth operations and collaboration. **For established businesses and enterprises:** The Business plan is an ideal choice, offering wider records, unlimited API calls, and bigger storage limits. This plan empowers organizations to build complex, scalable applications while leveraging advanced features like two-way sync and admin panel for enhanced control and efficiency. Airtable also extends special considerations to non-profit organizations, educational institutions, and students, providing discounted or complimentary access to its powerful features, fostering innovation and learning in these sectors. When selecting a plan, organizations should carefully assess their current needs, anticipated growth, and budget constraints. By aligning these factors with Airtable's flexible pricing options, businesses can harness the platform's potential to streamline workflows, boost productivity, and drive success. With the ability to scale and adapt as needs evolve, Airtable proves to be a valuable investment for organizations of all sizes and industries.

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Airtable Features

Drawn from insights across 2213 verified reviews, we've outlined Airtable's best and worst rated features and how they stack up against the average rating.

Airtable's score

Category average

Airtable's Best Rated Features

Project Management

4.95

4.34 category average

Territory Management

4.88

2.87 category average

Task Tagging

4.88

4.21 category average

Airtable's Worst Rated Features

Client Portal

3.53

3.72 category average

Pipeline Management

3.78

4.24 category average

Project Workflow

3.83

3.96 category average

Popular features found in Project Management
Billing & Invoicing
Budget Management
Document Management
File Sharing
Gantt/Timeline View
Issue Management
Kanban Board
Milestone Tracking
Multiple Projects
Prioritization
Resource Management
Time & Expense Tracking
More features of Airtable
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Advertising Management
Agile Methodologies
Alerts/Notifications
API
Application Management
Approval Process Control
Asset Categorization
Asset Library
Asset Sharing
Attendance Management
Audit Trail
Automatic Backup
Backup and Recovery
Barcode/Ticket Scanning
Bills of Material
Brainstorming
Brand Guidelines
Budgeting/Forecasting
Business Process Automation
Calendar Management
Calendar/Reminder System
Campaign Management
Campaign Planning
Campaign Scheduling
Categorization/Grouping
Change Management
Channel Management
Charting
Chat/Messaging
Client Management
Client Portal
Client/Property Matching
Collaboration Tools
Commenting/Notes
Communication Management
Compliance Tracking
Contact Database
Contact Management
Content Creation
Content Management
Content Publishing Options
Cost Tracking
CRM
Custom Development
Customer Database
Customer Surveys
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Templates
Dashboard
Dashboard Creation
Database Conversion
Data Capture and Transfer
Data Dictionary Management
Data Import/Export
Data Mapping
Data Migration
Data Replication
Data Security
Data Storage Management
Data Synchronization
Data Visualization
Deadline Management
Deployment Management
Digital Asset Management
Discussions/Forums
Document Review
Document Storage
Drag & Drop
Editorial Calendar
Email Campaign Management
Email Management
Event Management
Feedback Management
File Management
Filtering
For Creative Agencies
Forms Management
For Real Estate
For Small Businesses
Full Text Search
Goal Setting/Tracking
Graphical User Interface
Guest Access
Idea Management
Integrated Development Environment
Integrations Management
Interaction Tracking
Knowledge Management
KPI Monitoring
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lifecycle Management
List Management
Marketing Calendar
@mentions
Metadata Management
Mobile Access
Mobile App
Multi-Campaign
Multi-Channel Campaigns
No-Code
Percent-Complete Tracking
Performance Metrics
Pipeline Management
Portfolio Management
Pre-built Templates
Product Data Management
Product Lifecycle Management
Product Roadmapping
Progress Reports
Progress Tracking
Project Accounting
Projections
Project Management
Project Planning
Project Planning/Scheduling
Project Templates
Project Time Tracking
Project Tracking
Project Workflow
Publish Scheduling
Real-Time Analytics
Real-Time Data
Real Time Editing
Real-Time Reporting
Recurring Tasks
Referral Tracking
Relational Database Management
Release Planning
Reminders
Reporting/Analytics
Reporting/Project Tracking
Reporting & Statistics
Requirements Management
Role-Based Permissions
Sales Pipeline Management
Search/Filter
Segmentation
SEO Management
Single Sign On
Social Media Integration
Source Tracking
Status Tracking
Strategic Planning
Sub-Task Management
Supplier Management
Surveys & Feedback
Tagging
Task Editing
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Task Tagging
Team Collaboration
Team Management
Template Management
Templates
Territory Management
Testing/QA Management
Third-Party Integrations
Ticketing
Timeline Management
Time Tracking
To-Do List
Traditional Methodologies
Version Control
Video Management
Visual Analytics
Visualization
Visual Modeling
Web-based Deployment
Web/Mobile App Development
Workflow Configuration
Workflow Management

Airtable Integrations

Based on 2213 verified reviews, we've identified products most frequently integrated with Airtable.

Zapier

Integration rated 4.7 from 95 reviews

Joanne Clifford

Owner

Used for more than 2 years

Reviewed April 2022

"Using Zapier, I can pull a lot of data to/from Xero and Airtable which helps me to manage and monitor my business."

Slack

Integration rated 4.7 from 54 reviews

Matthew Siemers

Producer

Used for more than 2 years

Reviewed August 2022

"We use Airtable for project management. When we create new projects, it automatically creates a new channel in Slack for that project."

Google Drive

Integration rated 4.8 from 37 reviews

Molly Bermea

Photographer

Used for 1-2 years

Reviewed July 2022

"I can move data from Airtable to Google Drive"

Gmail

Integration rated 4.6 from 20 reviews

Google Calendar

Integration rated 4.8 from 18 reviews

Asana

Integration rated 4.7 from 18 reviews

Make

Integration rated 4.8 from 17 reviews

Box

Integration rated 4.5 from 11 reviews

WordPress

Integration rated 5.0 from 10 reviews

See all 108 integrations

Airtable Key Sentiments

We analyzed 2213 verified reviews for Airtable to find out what actual users really think.

Most Positive Sentiments

Team collaboration

75% Positive

18% Neutral

7% Negative

Users find Airtable highly effective for team collaboration, enabling them to share and collaborate on projects in real time. They appreciate the customizable workflows and the ability to communicate seamlessly with team members and stakeholders. According to them, the platform's collaborative features significantly improve team productivity and project management.

Data management

68% Positive

24% Neutral

8% Negative

Users appreciate Airtable's data visualization capabilities, allowing them to create beautiful dashboards and easily manage their data. They find the platform's user-friendly interface and flexibility in organizing data to be particularly beneficial. Additionally, users highlight the ease of collecting and visualizing data through customizable forms and various project views.

Database management

60% Positive

29% Neutral

10% Negative

Users value Airtable for its powerful and flexible database management capabilities, which allow them to organize and manage data efficiently. They find the user-friendly interface and customizable databases to be particularly helpful for various projects. Additionally, users appreciate the ability to connect records and automate tasks within the database.

Least Positive Sentiments

User access management

39% Positive

39% Neutral

22% Negative

Users appreciate Airtable's user management features, including the ability to assign roles and manage permissions. They find the platform flexible and adaptable to various user needs, with good support for user queries. However, some users experience issues with permission levels and find the platform overwhelming for new users.

Learning curve

43% Positive

41% Neutral

15% Negative

Users with proficient computer skills find Airtable user-friendly and appreciate the extensive training resources available. However, less experienced users struggle with the platform's complexity and require significant time to learn its advanced features. Some users also find the learning curve steep, especially when dealing with extensive data or complex workflows.

Table management

48% Positive

33% Neutral

19% Negative

Users enjoy the customizable tables in Airtable, which allow them to adapt the platform to their specific needs. They appreciate the variety of templates and the ability to create and manage tables easily. However, some users encounter challenges with advanced features and data management, finding certain functionalities limited or unintuitive.

Airtable User Reviews

Overall Rating

4.6

Ratings Breakdown

70%

26%

Secondary Ratings

Ease of Use

4.4

Value for money

4.5

Customer support

4.4

Functionality

4.5

Vasilis K.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for more than 2 years

Review source

Reviewed December 2025

An excellent tool to store, manage, and automate your data

I've been using Airtable for about 4 years and I've had a great experience so far. Also, I love the fact that the team is constantly working on new improvements.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use Airtable mostly as a CMS for my web and mobile projects and it's been amazing so far. It has a very friendly and clean user interface and I love the generous free tier.

Cons:

I wish the API was more developer friendly and there was an easy way to make proper and performant table joins.

Reasons for switching to Airtable

Because Airtable has a more generous free tier and it's more suitable for small projects.

Verified

Reviewer

Non-Profit Organization Management

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Powerful Data Platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have become an Airtable evangelist after my organization had adopted the platform as our source of truth. As a relational database, it allows organizations to store large amounts of dynamic data in organized, reliable ways. The fact that it can be used as a no- or low-code tool makes it easily adoptable. And, with the right architecture, automations, and even scripts, it can become a powerful collaboration and project management platform.

Cons:

The Airtable team keeps growing its features, but there is still room for growth in the types of data and visualizations that can be seen in interfaces. More complex form features, like matrices and advanced conditional logic, could help it replace other survey tools at my organization.

Reasons for switching to Airtable

My organization needed a more reliable way to manage our data.

Sarah C.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for less than 2 years

Review source

Reviewed August 2024

Great for Social Media

Ratings Breakdown

Ease of use

Functionality

Previously 5

Pros:

Being able to tag coworkers to review copy, graphics, and videos. Easy to upload content or create new updates for each day. Love the color coordination, helps when building our content for two brands.

Cons:

Can be hard to review with multiple pieces of content slotted on day. Wish you could slide/move content around vs deleting and recreating.

Jeffrey E.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

Good software but pretty expensive so not for everyone

As we are remote based workers, the tool eliminates us constantly messaging each other through the day asking “what’s the status”, the status is available in the base. The data replication from our existing tools is also simplified and I am not forced to enter the same information twice (which wasted hours of my time prior). It has provided value to the marketing team as they now have a centralized location to house their creative assets so they’re not drowning in an ocean of emails.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The forms worked better than expected at automating data intake, so I don’t have to type everything in by hand and I’m grateful for that. The ability to view both a timeline and a board view give me a visual of the disaster that we have going on as far as our schedule goes without having to ask the five different people involved what’s going on.

Cons:

The mobile application feels stiff and upon clicking links from an email they do not open within the app and instead load forever making me want to simply throw the phone. There seems to be an ease in over engineering the entire system and subsequently no one will know how to use the system as we’ve created it to be too complex due to the excessive amount of fields.

Reasons for switching to Airtable

Smartsheet is very expensive, but Airtable is more affordable while offering the same features.

Connor M.

Verified reviewer

Financial Services

201-500 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Best Platform to Keep Deals Organized

Overall the platforms ease of use and functionality make it one of the best out there. Great integrations to make for seamless correlation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love airtable because they are able to keep deals organized in a way that not many can. We use it for a specific section of deals that is managed by its own teams and it makes communication seamless.

Cons:

Airtable really does have any huge disadvantages. I wish there were more notification from the platform but that may just be something we haven't figured out yet.

Jessica E.

Verified reviewer

E-Learning

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Easy to use database organization

Easy and helpful when in need of overall database organization. I probably don’t even know all the functionality possible with it!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the flexibility to build out my databases to fit my needs. I appreciate the way it interacts with other platforms.

Cons:

It’s not really Airtables fault, because we are using it for a function that it isn’t actually designed for, but I wish I could more easily see one persons record at a time rather than as a whole table.

Rob G.

Verified reviewer

Wholesale

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Great choice

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very fast implementation time to existing workflows. Zero training needed, intuitive and easy for staff to use out of the gate

Cons:

Would love to see more templates of example use cases. Im sure it's more powerful than were even using today.

David V.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2026

Powerful, Flexible, but Not a Good Fit For Our Team

We were impressed and had expectations for streamlining a lot of our workflows, but ended up using Accelo. Airtable has a lot of flexibility, but for a smaller team like ours, it just didn't fit our use case.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was impressed most with Airtable's database. The ability to create custom views and link assets across multiple tables is something our team uses constantly for project management.

Cons:

For about half our team, the learning curve was just too steep and ultimately led us to use other project management tools. We ended up with a few team members working longer to maintain our setup which only cost more time vs. efficiency.

Scott S.

Verified reviewer

Human Resources

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

managing projects and internal data

Airtable helped us manage HR projects and internal data more efficiently. It combines the flexibility of spreadsheets with more advanced features, which made tracking much easier.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The interface is clean and intuitive. Views, filters, and automation options are very helpful for project tracking. It’s flexible enough to adapt to different workflows.

Cons:

Some advanced features require higher plans, and new users may need a bit of time to understand all the possibilities.

Fabiana B.

Verified reviewer

Computer Software

Self-Employed

Used monthly for free trial

Review source

Reviewed January 2026

Great tool. Dev friendly, wish they had more opcion for dev free plans

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great tool, has helping me out a lot. Dev friendly, I made an integration there and it really easy to make.

Cons:

You can't really test an extension without a paid plan suscription. Wish gave me less time to test, but after that I've had really good results with the integration.

Showing 1 - 10 of 2213 Reviews

See All Reviews

Airtable FAQs

Is Airtable a CRM tool?
Even though Airtable can build a CRM tool, it’s not a dedicated CRM solution. However, you can use Airtable to manage customer information, track communications with leads, and more efficiently manage your sales funnels. Airtable’s integration features also make it a viable option for extending an existing CRM.
Is Airtable really free?
Airtable does offer a free plan. With it, you can create a certain number of records, but not as many as with the paid version. The free plan also limits the amount of storage and automation features. Nevertheless, it's a good option for small teams and for anyone who wants to discover the tool before investing in an advanced plan.
Is Airtable hard to learn?
For those used to spreadsheets and/or relational databases, Airtable is fairly straightforward. When compared to learning to build a comparable app using traditional coding, Airtable is far more user-friendly. At the same time, Airtable’s advanced features come with a significant learning curve.
Is Airtable a spreadsheet or database?
Airtable has spreadsheet and database features. It resembles that of a spreadsheet, with some screens that look like Microsoft Excel. At the same time, because Airtable allows you to create relationships between different tables, it gives you the kind of power you’d expect from a customizable database.