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Constituent relationship management (CRM) is a fundamental part of a nonprofit organization’s success. A constituent in the realm of nonprofits refers to a supporter--someone who’s supported the organization in the past whether as a donor, volunteer, alumni, corporate supporter, member, beneficiary, staff, etc. Each constituent type is valuable to a nonprofit organization in unique ways (e.g., dollars, volunteer hours, etc.).
CRM software consolidates constituent information along with their donor or participation history into a valuable resource that nonprofit organizations can leverage to strengthen their relationships.
CRM software is more than a sophisticated contact management system. Consolidating constituent data provides a holistic perspective of all supporters involved in an organization, affords seamless and efficient communication with members and supporters, and boosts the effectiveness of marketing and fundraising campaigns. Features found in nonprofit CRM systems include:
For more information about nonprofit software solutions, visit our buyer's guide.