Brevo 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Brevo

4.6

(3371)

FrontRunner 2026

Pricing

Starting at $9.00 per month

About Brevo

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via Brevo's SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more.

Brevo also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps. Brevo can be integrated with organizations’ websites and management tools. Brevo plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.

Brevo Screenshots

Brevo Pricing and Plans

Starting price: $9.00 per month

Free Trial

Free Version

Starter

$9.00

usage based, per month

Plan includes:

From 5,000 emails/month
Email & SMS
Drag & Drop email editor
AI content generator
Email templates
Advanced segmentation
Forms
Basic reporting & analytics
Email support

Standard

$18.00

usage based, per month

Plan includes:

Everything in Starter
From 5,000 emails/month
Marketing automation
AI send time optimization
Landing pages
A/B Testing
Advanced Statistics
Phone support

Professional

$449.00

usage based

Plan includes:

Everything in Standard
150,000 emails per month included
WhatsApp, Popups, Mobile & Web Push
Multi-user access
Contact scoring
Advanced ecommerce features
AI segmentation
AI Data Analyst
Phone support

Enterprise

Pricing available upon request

Plan includes:

Everything in Professional
1 million emails per month included
Multi-account management
Custom objects
Brevo Mobile Wallet
Custom loyalty engine
Custom data integrations
Dedicated IP
SSO & SAML
Tailored onboarding

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Brevo Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Brevo
Activity Dashboard
Alerts/Notifications
API
Archiving & Retention
Availability Management
Calendar Management
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Confirmations/Reminders
Contact Database
Content Management
CRM
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Data Import/Export
Data Recovery
Data Security
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
Form Builder
For Startups
GDPR Compliance
HTML Editor
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Engagement
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Meeting Management
Message Personalization
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Online Booking
Performance Metrics
Personalization
Pipeline Management
Preview Functionality
Queue Management
Real-Time Analytics
Real-Time Data
Reminders
Reporting/Analytics
Reporting & Statistics
Response Management
ROI Tracking
Routing
Sales Pipeline Management
Sales Reports
Scheduling
Segmentation
Shared Inboxes
Signature Management
Simple Mail Transfer Protocol (SMTP)
SMS Marketing
SMS Messaging
Social Marketing
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Task Management
Template Management
Third-Party Integrations
Unsubscribe Database
User Management
Web-based Deployment
Website Analytics
Website Publishing Options
Website Visitor Tracking
Whitelisting/Blacklisting
Widgets

Brevo Integrations

WordPress

Integration rated 4.7 from 146 reviews

WooCommerce

Integration rated 4.6 from 49 reviews

Zapier

Integration rated 4.8 from 32 reviews

Shopify

Integration rated 4.5 from 20 reviews

Google Analytics 360

Integration rated 4.7 from 13 reviews

HubSpot CRM

Integration rated 4.8 from 13 reviews

See all 53 integrations

Brevo User Reviews

Overall Rating

4.6

Ratings Breakdown

72%

23%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.5

Functionality

4.5

David S.

Verified reviewer

Business Supplies and Equipment

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

Great Tech Support

My overall experience is stil lgreat. I like teh choice of templates and it is easy to create new camaigns

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I still use th free Brevo plan. It is more than enough for my needs. Ease of use is fine and campaigns are easy to set up.

Cons:

Sames cons as before. Every click opens a link in a new tab Next thing you know you have a browser filled with open tabs

Reasons for choosing Brevo

I found Brevo easier to use and if I remember correctly, the pricing fo rmy needs is better.

Reasons for switching to Brevo

Mailchimp is too expensive. Also, I hate the interface and find it difficult to navigate.

George E.

Verified reviewer

Civic & Social Organization

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2026

Positive Brevo Experience As A Not-for-profit Organisation

It has been a very positive experience over several years with regular useful feature and user interface updates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and customise to suit needs of a small not for profit organisation. Support very quick to respond to queries and also to advise of any temporary operational problems. Excellent value for money relative to feature set.

Cons:

Very little to dislike, but would like more granular analysis of clicked links which are available in higher subscription levels, recognising that we still have a very good feature set.

Reasons for choosing Brevo

Tried Mailchimp but found it difficult to customise and subscription model not suited to our organisation.

Antonia E.

Verified reviewer

Law Practice

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

My business depends on Brevo. We are very happy

I have been their client for 3 years and I am super happy with it. I am a lawyer so it is very nice that they have made marketing campaigns for my 12,000 readers so easy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 4

Pros:

I can't function without Brevo. It handles large chuck of my marketing. It is very easy to use. It is very effective.

Cons:

I can't integrate payments but I think they are working on it as we speak. Looking forward to this new feature

Reasons for choosing Brevo

easier to use and cheaper. Looked more professional

Reasons for switching to Brevo

Mailchimp was too simple and couldn't deliver to 12,000 people

Max K.

Verified reviewer

Broadcast Media

11-50 employees

Used daily for less than 6 months

Review source

Reviewed November 2025

Don't hesitate to use Brevo!

Apart from the two inconveniences mentioned above, which are quite frustrating for me (especially the suspension of campaigns prepared in full compliance with quality standards), my overall experience has been positive and I do recommend Brevo to others. The attractive pricing is also important advantage, especially for the large–scale email sending I need, which has to remain cost-effective.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The advantages of Brevo for me: - attractive pricing compared to similar platforms - very clear interface and ease of use - a responsive, knowledgeable, and helpful support team - high email deliverability

Cons:

I think Brevo has an overly sensitive algorithm related to email deliverability and customer engagement. My campaigns were suspended even though the open rate was between 25–41%, and I had to contact support for assistance. I should note that in my campaigns I use only contacts from my own list, validated both with an external tool and manually. Another inconvenience is the “campaigns in review” process — the resulting delays in sending are unfavorable from a conversion standpoint, because emails don’t reach recipients during peak open-rate hours. I strongly recommend improving this. I never had this issue with Mailchimp.

Reasons for choosing Brevo

I chose Brevo because it offers much more attractive pricing compared to similar platforms, which is especially important for large-scale email sending. The interface is very clear and easy to use, making daily work smooth and efficient. I also appreciate Brevo’s responsive, knowledgeable, and helpful support team, as well as the platform’s high email deliverability, which ensures that my campaigns reach their recipients reliably.

Reasons for switching to Brevo

I switched to Brevo from MailChimp because MailChimp had become too expensive, especially for large-scale email sending. Brevo offered a much more affordable pricing structure for the volume I needed.

Hugo Q.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Good, but there are points to better

This week I had a bad experience, but overall the time I like so much Brevo, easy and fast to configure

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The price is fair and the navigation is easy for me. I like to much the reports and log to analyse my process to send mails

Cons:

This week, I had problem with to send my company's emails, I just blocked without explanation, I'd like to receive a notification when It's happen

Reasons for choosing Brevo

I think because de price is better than others

Jacky F.

Verified reviewer

Hospitality

2-10 employees

Used weekly for free trial

Review source

Reviewed January 2026

Great Value for Money and a Great user friendly Marketing Tool

Very happy with the free version, it is not limited as other free version I had the chance to try. I am willing to upgrade in a very near future.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is by far the most user friendly software I have ever had. It has everything you need. Even the free version is quite great. Comparing with others, the paid version is very acceptable.

Cons:

So far I did not have any negative comments to do, As living in Portugal and being native, Portuguese language for Portuguese could be a great asset.

Reasons for choosing Brevo

Mailchimp has a very limited free version and also more complicated to work with

Reasons for switching to Brevo

Better user friendly and super intuitive

Bert H.

Verified reviewer

Music

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed December 2025

Good value for money

Pretty good, hopefully they don't change their prices like Mailchimp did and they actually value their costumer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Switched to Brevo after an insane price hike at Mailchimp and I have to say: i wish I'd done it earlier. Not only is it cheaper, the whole design set-up is a lot more intuitive than it's competitor.

Cons:

Sometimes for no reason, a campaign gets suspended while I'm not a spammer and I get my lists with approval from my costumers. Copying the campaign does help though.

Reasons for switching to Brevo

Pricing and the design process which was terrible at Mailchimp

Rajiv S.

Verified reviewer

Textiles

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

Good for sending emails to my client list

For basic email marketing, it is good value. I use it to send updates about my ML models. It does the job without costing too much money.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very easy to set up email automation for new subscribers. The free plan is generous for sending daily emails. I like the simple drag and drop editor.

Cons:

The customer support takes long time to reply. Sometimes my emails go to spam folder even if list is clean. The interface feels a little bit old fashion compared to others.

Paulo Henrique P.

Verified reviewer

Computer Software

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed December 2025

Salesperson’s Perspective

Overall, I really enjoy it because setting up automations is easy. As a salesperson without much IT knowledge, I occasionally run into difficulties, but with the help of AI, I’m able to manage everything.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really enjoy Brevo because it’s very easy to use. I’m a Chief Sales Director and not an IT expert, yet I can still create automations and increase sales using their platform.

Cons:

There’s a small learning curve for some advanced features, especially when setting up more complex automations, but overall the platform remains intuitive, well organized, and easy to use on a daily basis.