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Brevo

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Brevo

Brevo 2026: Benefits, Features & Pricing

On this page
  • Overview
  • User Interface
  • Pros and Cons
  • Popular Alternatives
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews
  • Popular Comparisons

Overview

Brevo
Brevo
4.6
(3390)
FrontRunner 2026

Pricing

Starting at $9.00 per month

About Brevo

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via Brevo's SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more.

Brevo also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps. Brevo can be integrated with organizations’ websites and management tools. Brevo plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.

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Brevo User Interface

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Brevo Pros and Cons

We analyzed 3,390 verified reviews for Brevo to find out what actual users really think.

Select to learn more

Intuitive Interface For All Users

Navigating Brevo is simple, with a user-friendly dashboard and clear instructions that help both beginners and experienced users. Setting up campaigns, managing contacts, and accessing features is straightforward, and helpful resources are available for onboarding. The platform’s intuitive design reduces the learning curve and streamlines daily tasks.

Brevo Pricing and Plans

Starting price: $9.00 per month
Free Trial
Free Version

Starter

$9.00

usage based, per month

Plan includes:

  • From 5,000 emails/month
  • Email & SMS
  • Drag & Drop email editor
  • AI content generator
  • Email templates
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support

Standard

$18.00

usage based, per month

Plan includes:

  • Everything in Starter
  • From 5,000 emails/month
  • Marketing automation
  • AI send time optimization
  • Landing pages
  • A/B Testing
  • Advanced Statistics
  • Phone support

Professional

$449.00

usage based

Plan includes:

  • Everything in Standard
  • 150,000 emails per month included
  • WhatsApp, Popups, Mobile & Web Push
  • Multi-user access
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support

Enterprise

Pricing available upon request

Plan includes:

  • Everything in Professional
  • 1 million emails per month included
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
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Brevo Features

  • Popular features found in Email Marketing
    A/B Testing
    Autoresponders
    Campaign Analytics
    Campaign Scheduling
    CAN-SPAM Compliance
    Contact Management
    Customer Segmentation
    Email Tracking
    Event Triggered Actions
    Subscriber Management
    WYSIWYG Editor
  • More features of Brevo
    Activity Dashboard
    Alerts/Notifications
    API
    Archiving & Retention
    Availability Management
    Calendar Management
    Campaign Management
    Campaign Planning
    Campaign Segmentation
    Channel Management
    Click Tracking
    Collaboration Tools
    Confirmations/Reminders
    Contact Database
    Content Management
    CRM
    Customer Journey Mapping
    Customer Surveys
    Customizable Branding
    Customizable CTAs
    Customizable Fields
    Customizable Forms
    Customizable Reports
    Customizable Templates
    Customization
    Data Import/Export
    Data Recovery
    Data Security
    Drag & Drop
    Drip Campaigns
    Dynamic Content
    Email Campaign Management
    Email Distribution
    Email Management
    Email Marketing
    Email Monitoring
    Email Templates
    Engagement Tracking
    Form Builder
    For Startups
    GDPR Compliance
    HTML Editor
    Image Library
    Interaction Tracking
    Landing Pages/Web Forms
    Lead Capture
    Lead Engagement
    Lead Management
    Lead Nurturing
    Lead Qualification
    Lead Segmentation
    List Management
    Live Chat
    Marketing Automation
    Meeting Management
    Message Personalization
    Mobile Access
    Mobile Optimization
    Multi-Campaign
    Multi-Channel Communication
    Multi-Channel Marketing
    Online Booking
    Performance Metrics
    Personalization
    Pipeline Management
    Preview Functionality
    Queue Management
    Real-Time Analytics
    Real-Time Data
    Reminders
    Reporting/Analytics
    Reporting & Statistics
    Response Management
    ROI Tracking
    Routing
    Sales Pipeline Management
    Sales Reports
    Scheduling
    Segmentation
    Shared Inboxes
    Signature Management
    Simple Mail Transfer Protocol (SMTP)
    SMS Marketing
    SMS Messaging
    Social Marketing
    Social Media Integration
    Spam Blocker
    Subscription Management
    Tagging
    Task Management
    Template Management
    Third-Party Integrations
    Unsubscribe Database
    User Management
    Web-based Deployment
    Website Analytics
    Website Publishing Options
    Website Visitor Tracking
    Whitelisting/Blacklisting
    Widgets

Brevo Integrations

WordPress
WordPress
Integration rated 4.6 from 148 reviews
WooCommerce
WooCommerce
Integration rated 4.6 from 49 reviews
Zapier
Zapier
Integration rated 4.8 from 32 reviews
Shopify
Shopify
Integration rated 4.5 from 21 reviews
Google Analytics 360
Google Analytics 360
Integration rated 4.7 from 13 reviews
HubSpot CRM
HubSpot CRM
Integration rated 4.8 from 13 reviews

See all 53 integrations

Brevo User Reviews

Overall Rating

4.6

Ratings Breakdown

5

72%

4

23%

3

3%

2

1%

1

2%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.5

Functionality

4.5

DS
David S.

Verified reviewer

Business Supplies and Equipment

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

Great Tech Support

5

My overall experience is stil lgreat. I like teh choice of templates and it is easy to create new camaigns

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I still use th free Brevo plan. It is more than enough for my needs. Ease of use is fine and campaigns are easy to set up.
Cons:
Sames cons as before. Every click opens a link in a new tab Next thing you know you have a browser filled with open tabs

Reasons for choosing Brevo

I found Brevo easier to use and if I remember correctly, the pricing fo rmy needs is better.

Reasons for switching to Brevo

Mailchimp is too expensive. Also, I hate the interface and find it difficult to navigate.

Read More

RC
Regine C.

Verified reviewer

Mental Health Care

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed January 2026

Ease to use

5

Ratings Breakdown

5
Ease of use
2
Value for money
5
Functionality
icon
Pros:
the possibility to use just for the month you send an email - so if you have just 1-2 newsletters the year you pay the month you use it
Cons:
Ease of use -the possibility to use just for the month you send an email - so if you have just 1-2 newsletters the year you pay the month you use it

Reasons for switching to Brevo

I just send 1 or to newsletters the year but I have over 500 contacts - this is mostly not possible

Read More

Antonia's profile
Antonia E.

Verified reviewer

Law Practice

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

My business depends on Brevo. We are very happy

5

I have been their client for 3 years and I am super happy with it. I am a lawyer so it is very nice that they have made marketing campaigns for my 12,000 readers so easy

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
Previously 4
icon
Pros:
I can't function without Brevo. It handles large chuck of my marketing. It is very easy to use. It is very effective.
Cons:
I can't integrate payments but I think they are working on it as we speak. Looking forward to this new feature

Reasons for choosing Brevo

easier to use and cheaper. Looked more professional

Reasons for switching to Brevo

Mailchimp was too simple and couldn't deliver to 12,000 people

Read More

Kamila's profile
Kamila H.

Verified reviewer

Architecture & Planning

Self-Employed

Used daily for less than 6 months

Review source

Reviewed December 2025

Practical and Easy to Use

4

I am using Brevo for my company, Genius. I haven’t explored all of the platform’s features yet, but so far I’ve really liked how practical and easy to use the tool is for day-to-day operations.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
What I liked most about Brevo is the balance between simplicity and functionality. The platform makes it easy to create email campaigns and basic automations without a steep learning curve, which is great for small teams and growing businesses. The pricing is also very attractive compared to other tools with similar features, and the email editor is intuitive and fast to use. Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication.
Cons:
What I liked least about Brevo is that some advanced automation and segmentation features feel limited compared to more robust platforms. Although the base price is low, unlocking relatively simple features often requires paying for additional tools, which can increase the overall cost. For more complex customer journeys, workarounds or external integrations may be necessary, adding complexity as the business grows.

Reasons for choosing Brevo

We chose Brevo mainly for its cost-effectiveness and ease of use. Compared to other platforms, it offered the essential email marketing and automation features we needed at a more accessible price, with a simpler setup and faster onboarding for our team.

Read More

PG
Patricia G.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Affordable marketing for our guest lists.

5

This tool offers you a very high performance for little money compared to most more expensive options. The platform that this software is located on handles our email marketing as long as it follows all local regulations; though it occasionally gets caught off-guard by a seemingly onerous compliance rule.

Ratings Breakdown

5
Ease of use
5
Functionality
icon
Pros:
I liked that the program is fairly straightforward and user friendly. Spam blocking sometimes is too aggressive and blocks legitimate emails to our corporate clients.
Cons:
Sometimes customer support takes too long to answer even simple account questions. We have to make sure the people get their booking confirmation and what we are offering on our new seasonal offers without spending a fortune on it, so we need an email delivery service.

Read More

RA
Rodrigo A.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2026

Review of Brevo by a small/medium business owner.

5

My experience was good, so much so that I'm still using it and don't intend to change, especially since once you're in, it's better to stay in the same ecosystem. But I like it. My real problem is with the professional plan, which is very expensive for those who aren't large companies. And it's not worth the price they charge. There should be an intermediate plan, but no, they structure it in such a way that many good features are locked into the professional plan.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
3
Functionality
icon
Pros:
It's easy to use and learn how to run marketing campaigns. From my research, it's the best option for small and medium-sized businesses. And I don't like RD.
Cons:
The discrepancy between the affordable plan for ordinary people and the professional plan, which is very expensive and not worthwhile for small and medium-sized businesses, is significant.

Read More

SW
Stacey W.

Verified reviewer

Public Relations and Communications

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2026

More than just an email marketing tool

5

My experience with Brevo has been very positive. From the email templates to the CRM, I feel like I'm getting my money's worth.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I started using Brevo because I had problems sending emails from my website. I don't send out lots of emails but still wanted a solution that would work in case I started an email marketing campaign, which I do once a year. Turns out, Brevo solved both problems. It's inexpensive and the emails get delivered. What I like most: I'm managing everything with one software.
Cons:
It wasn't easy to set up but other than that, my emails are sent and delivered as expected at an affordable price.

Read More

Simon's profile
Simon P.

Verified reviewer

Airlines/ Aviation

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed February 2026

Excellent CRM Option

5

Everything has worked well from importing my contacts to sending four campaign emails. You hold your breath while your campaign is suspended, but all comes good if you have follwed best practice

Ratings Breakdown

4
Ease of use
5
Value for money
4
Customer support
5
Functionality
icon
Pros:
I appreciate the modern interface and knowing privacy is managed at the highest European standard. Paying for what you need with no tie-in to a subscription is very refreshing.
Cons:
While the approach is simplified, it can still be quite technical to understand, but with patience, you can work through the details to deliver the campaigns

Read More

SS
Shenella S.

Verified reviewer

Legal Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2026

Brevo for sales and marketing!

4

Good for small to kid size businesses that do not require extensive features. It streamlines the sales and marketing processes.

Ratings Breakdown

5
Ease of use
4
Value for money
4
Customer support
4
Functionality
icon
Pros:
Easy to use one stop shop that combines sales and marketing and email management. Cost effective product that give syou great value for money.
Cons:
Customer support takes time to respond and solve any issues. Customization is limited with not much room for personalization.

Read More

Diogo's profile
Diogo R.

Verified reviewer

Automotive

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed January 2026

Check-in Park really likes your SaaS

5

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Simplicity and the website design with every functionality that's needed with easily access and with a simple UX
Cons:
It's a bit costly for the product itself, but I like it so it's not that big of a deal because I understand the costs

Read More

Showing 1 - 10 of 3390 Reviews
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