Updated May 5, 2025 at 12:19 PM
Zoho CRM 2026: Benefits, Features & Pricing
Written by Laura Burgess
Content Analyst
Edited by Caroline Rousseau
Senior Editor
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Wondering if Zoho CRM is right for your organization?
Our CRM Software selection experts can help you in 15 minutes or less.
- Our Summary
- Pricing and Plans
- Features
- Integrations
- Key Sentiments
- User Reviews
- Frequently Asked Questions
Our Summary
Pros:
- Customization options
- Customer engagement
Cons:
- Slow customer support
- User interface complexity
Pricing
Starting at $14.00 per month
What is Zoho CRM:
Zoho CRM is a customer relationship management (CRM) tool that organizes customer data, merges sales and marketing data, and aggregates customer support in a single platform. It offers analytics, sales and marketing automation, salesforce forecasting, lead scoring, custom dashboards, and an artificial intelligence (AI) assistant.
Why we like Zoho CRM:
Users praise Zoho CRM for its robust lead and contact management and visual sales pipeline management. Reviews also mention the easily customizable views, sales cadences, and marketing segmentation that help teams speed up processes and collaborate.
Who should use Zoho CRM:
Zoho CRM touts its usefulness across all industries. However, it does highlight use cases in about 10 sectors, including automotive, life sciences, financial services, real estate, and retail. More than 70% of Zoho CRM reviewers come from businesses with 2-200 employees. Sales teams typically use the software.
Zoho CRM Screenshots

Zoho CRM Overview
Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing automation tools with helpdesk, analytics and customer support functions. Zoho CRM helps users respond to customers across channels in real-time. Zia, Zoho CRM's AI-powered sales assistant, can predict an appropriate time to contact customers. It scans emails for emergencies and can display relevant statistics or documents when performing searches.
Uers can integrate with G Suite, WordPress, MailChimp, Evernote, Unbounce and other third-party system...
s. Zoho CRM's software development kits provide tools to build custom functions to add to the CRM. Zoho CRM is available on monthly or annual subscriptions and support is extended via phone, email, documentation and other online measures.Zoho CRM Pricing and Plans
Free
$0.00
Plan includes:
- Accounts
- Additional Data Backup ($12/Request)
- Reviews
- Standard Reports
- Status Updates
- Website Visitor Tracking
- Web-to-Contact Form
- Web-to-Lead Form
- Workflow Rules
Standard
$14.00
Plan includes:
- Accounts
- Folder Sharing
- Follow-up Rules
- Free Data Backup
- Free Storage/Org
- Free Storage/User License
- GDPR Compliance
- Google Analytics
- Google Drive
- Gotomeeting
Professional
$23.00
Plan includes:
- Active Blueprints
- CRM Views
- Custom Dashboards
- Custom Fields
- Email Insights
- Email Notifications
Enterprise
$40.00
Plan includes:
- Allowed Ips
- Amazon Connect
- Analytics - Enhancements in Anomaly Component With Notifications in Zia
- Anomaly Detectors
- API
- Approval Process
- Assignment Rules
- Connections
- Contacts
Ultimate
$52.00
Plan includes:
- Attach Documents
- Attach Files to Feeds
- Audit Logs
- Automated Lead Generation From Social Media
- Auto-Responders
- BCC Dropbox for Email
- Business Operations - Amazon Seller Central
- Calendar
- Calendar Booking
- Call Log

Confused about pricing? We've got you covered.
Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.
Our Analysis of Zoho CRM's Pricing Plans
We’ve thoroughly examined Zoho CRM's pricing plans to help you determine which option best aligns with your business needs and budget. We've analyzed the features, benefits, and limitations of each plan to provide you with a comprehensive understanding of what Zoho CRM offers. Zoho CRM offers five plans: Free, Standard, Professional, Enterprise, and Ultimate. The plans can accommodate different business sizes, requirements, and growth stages...
, ensuring that organizations can find a suitable solution regardless of their scale or complexity. **Free plan** Zoho CRM's Free plan is designed for very small businesses or solopreneurs just starting their CRM journey. This plan supports up to three users at no cost and includes essential CRM functionalities such as lead management, document storage, and mobile app access. **Pros:** - **Zero financial commitment:** The Free plan allows businesses to implement a CRM solution without any upfront investment. - **Essential features included:** Core functionalities, such as lead management and document storage, provide a solid foundation for basic customer relationship management. - **Mobile accessibility:** The inclusion of mobile apps ensures that users can manage customer relationships on the go. **Cons:** - **User limitation:** The three-user cap severely restricts scalability for growing businesses. - **Limited analytics:** The Free plan only offers standard reports. - **Restricted customization:** The Free plan provides limited options for tailoring the CRM to meet specific business processes. **Standard plan** The Standard plan, priced at $14 per user per month (billed annually) or $20 per user per month (billed monthly), is suitable for small businesses looking to establish more structured sales processes. This plan includes mass email capabilities, custom modules, workflows, sales forecasting, and integration with Office 365. **Pros:** - **Enhanced reporting:** Create up to 100 custom reports and 10 custom dashboards. - **Customization options:** Custom modules enable businesses to tailor the CRM to their unique needs and industry-specific requirements. - **Expanded integrations:** Integrates with additional Zoho tools (Zoho Writer, Zoho PhoneBridge, Zoho Meetings), as well as Google Workspace and Slack. **Cons:** - **Limited advanced features:** The Standard plan lacks more sophisticated tools, such as CPQ (configure, price, quote) and inventory management. - **No AI features:** No access to Zia, Zoho’s AI business assistant. - **Restricted automation:** While basic workflows are available, more complex automation scenarios require upgrading. **Professional plan** At $23 per user per month (billed annually) or $35 per user per month (billed monthly), the Professional plan caters to growing businesses with more complex sales processes. It builds upon the Standard plan by adding blueprint process management, CPQ, inventory management, and more advanced automation capabilities. **Pros:** - **AI features:** The Professional plan includes AI analysis of email intent, sentiment, and emotion, as well as AI-powered email summaries, sentence auto-completion, and subject line suggestions. - **Enhanced sales tools:** CPQ functionality streamlines the quoting process for complex products and services. - **Inventory management:** The addition of inventory management features creates a more cohesive system for product-based businesses. **Cons:** - **No sandbox access:** Unlike higher-tier plans, this plan doesn’t allow admins and developers to test changes in a sandbox environment before deploying to production. - **Limited territory management:** Businesses with complex geographic sales structures may find the territory features insufficient. - **Basic customization:** Although improved over the Standard plan, customization options still have limitations compared to higher-tier plans. **Enterprise plan** The Enterprise plan, priced at $40 per user per month (billed annually) or $50 per user per month (billed monthly), is designed for larger organizations requiring advanced customization and AI capabilities. This plan includes expanded Zia AI assistant features, territory management, custom functions, a journey builder, and multi-user portals. **Pros:** - **Full AI-powered assistance:** In addition to the email-related AI features of the Professional plan, this plan includes AI scoring and workflow rule suggestions, call-related features, and more. - **Additional portal users:** Share CRM access with customers, vendors, and other stakeholders with 1,000 free invites. - **Journey builder:** Build online, multi-module versions of your business processes, particularly useful for processes that span multiple departments or involve various services. **Cons:** - **Complexity factor:** The wealth of features may present a steeper learning curve for users. - **Implementation requirements:** Fully leveraging the advanced features may require dedicated administration resources. - **Limited analytics:** Although robust, the analytics capabilities are less comprehensive than those in the Ultimate plan. **Ultimate plan** The Ultimate plan, at $52 per user per month (billed annually) or $65 per user per month (billed monthly), represents Zoho CRM's most comprehensive offering. It includes all Enterprise features with higher limits and capacities across many feature areas. **Pros:** - **Advanced data administration:** This plan provides double the data storage (30GB) of the Enterprise plan and double the number of monthly data backups (four). - **Expanded AI limits:** This plan offers higher prediction and recommendation builder, churn prediction, similarity recommender, and other limits. - **Maximum customization:** The most flexible options for tailoring the CRM to complex business requirements. **Cons:** - **Premium pricing:** The highest cost among Zoho's plans may be prohibitive for smaller organizations. - **Feature abundance:** Some businesses may not utilize the full range of features, which can potentially reduce ROI. - **Resource intensive:** Maximizing the value of this plan typically requires dedicated CRM administration resources. **Add-on Services** Zoho CRM offers various add-on services that can enhance functionality across all paid plans. These include additional storage, premium support options, and specialized modules for specific industries or functions. Pricing for these add-ons varies and should be considered when calculating the total cost of ownership. **Conclusion** Our analysis of Zoho CRM's pricing structure reveals that the provider offers a range of options tailored to accommodate businesses at various stages of growth and with diverse CRM requirements. * **For micro-businesses and solopreneurs:** The Free plan provides a no-cost entry point to CRM functionality, though its three-user limit and basic features make it suitable only for the smallest operations. As businesses grow beyond three users or require more sophisticated tools, upgrading becomes necessary. * **For small businesses with basic CRM needs:** The Standard plan offers a good balance of functionality and affordability. With essential automation, customization, and integration capabilities, it provides businesses with sufficient tools to establish structured sales processes without a significant financial investment. * **For midsize businesses with complex sales processes:** The Professional plan provides advanced sales tools, including CPQ and blueprint process management, that can significantly enhance efficiency and consistency in more sophisticated sales environments. * **For larger organizations requiring advanced customization:** The Enterprise plan's extensive AI capabilities, territory management, and customization options make it ideal for businesses with complex organizational structures and customer journeys. * **For enterprises requiring comprehensive analytics and maximum customization:** The Ultimate plan offers the most sophisticated tools for data analysis, customization, and AI-driven insights, making it ideal for organizations where CRM serves as a critical strategic platform. When selecting a Zoho CRM plan, businesses should carefully evaluate their current needs, anticipated growth, and the specific features that will deliver the most value to their operations. By aligning these factors with Zoho's tiered pricing structure, organizations can select a plan that optimizes both functionality and cost-effectiveness for their unique requirements.Compare Pricing
Compare pricing across our most frequently recommended CRM products.
recommendations
recommendations
recommendations
recommendations
recommendations
*Defined as the price above any available free plan
Zoho CRM Features
Drawn from insights across 6954 verified reviews, we've outlined Zoho CRM's best and worst rated features and how they stack up against the average rating.
Zoho CRM's Best Rated Features
Real-Time Notifications
4.12 category average
Gamification
2.62 category average
Real-Time Analytics
4.07 category average
Zoho CRM's Worst Rated Features
Social Marketing
3.97 category average
Forecasting
3.80 category average
Multivariate Testing
4.21 category average
- Popular features found in CRMCalendar ManagementCustomer Journey MappingEmail ManagementQuotes/EstimatesReporting/AnalyticsSales Pipeline ManagementSegmentationTask ManagementTerritory ManagementWorkflow Management
- More features of Zoho CRMA/B TestingAccess Controls/PermissionsAccountingAccounting IntegrationActivity DashboardActivity TrackingAI CopilotAI/Machine LearningAlerts/EscalationAlerts/NotificationsAPIAppointment ManagementAppointment SchedulingAsset Lifecycle ManagementAutomated RoutingBudgeting/ForecastingBusiness Card/Badge ScanningBusiness Process AutomationBusiness Process ControlBuyer ManagementCalendar/Reminder SystemCalendar SyncCall ManagementCampaign AnalyticsCampaign ManagementCampaign PlanningCampaign SegmentationChannel ManagementChatbotChat/MessagingChurn ManagementClient ManagementClient PortalClient/Property MatchingClient TrackingCollaboration ToolsCommenting/NotesCommunication ManagementConfigurable WorkflowContact DatabaseContact ManagementContent LibraryContent ManagementContract/License ManagementConversion TrackingCorrelation AnalysisCRMCustomer Activity TrackingCustomer DatabaseCustomer EngagementCustomer Experience ManagementCustomer HistoryCustomer SegmentationCustomer Social ProfilesCustomer SupportCustomer SurveysCustomizable BrandingCustomizable CTAsCustomizable FieldsCustomizable FormsCustomizable ReportsCustomizable TemplatesDashboardDashboard CreationData EntryData Import/ExportData SecurityData SynchronizationData VisualizationDeal ManagementDocument ManagementDocument StorageDonor ManagementDrag & DropDrip CampaignseCommerce ManagementEmail MarketingEmail Response ControlEmail TemplatesEmail TrackingEngagement TrackingEstimatingEvent Triggered ActionsException ReportingExpense TrackingFeedback ManagementField Sales ManagementFile SharingFor AEC IndustryForecastingFor Financial InstitutionsFor HealthcareFor Insurance IndustryFor iPad DevicesFor Mac DevicesFor NonprofitsFor Real EstateFor Sales Teams/OrganizationsFor Small BusinessesFor StartupsGamificationGenerative AIGoal ManagementGoal Setting/TrackingGraphical Data PresentationHelp Desk ManagementIncentive ManagementInteraction TrackingInternal Chat IntegrationLanding Pages/Web FormsLead CaptureLead DistributionLead GenerationLead ManagementLead NurturingLead QualificationLead ScoringLead SegmentationLive ChatLoyalty ProgramMarketing AutomationMarketing CalendarMeeting ManagementMobile AccessMobile AppModeling & SimulationMonitoringMulti-CampaignMulti-Channel CommunicationMulti-Channel Data CollectionMulti-Channel MarketingMulti-CurrencyMulti-LanguageMultivariate TestingNegative Feedback ManagementNo-CodeOnboardingOpportunity ManagementPerformance ManagementPerformance MetricsPipeline ManagementPipeline ReportsPredictive AnalyticsPrioritizationProduct CatalogProgress TrackingProjectionsProject ManagementProject TrackingProposal GenerationProspecting ToolsQuota PlanningReal-Time AnalyticsReal-Time DataReal-Time NotificationsReal-Time ReportingReal-Time UpdatesReferral TrackingRelationship TrackingRemindersRemote Access/ControlReporting & StatisticsRewards ManagementROI TrackingRole-Based PermissionsSales Activity ManagementSales AnalyticsSales ApprovalSales AutomationSales ForecastingSales PlanningSales ReportsSales Trend AnalysisSchedulingSearchSearch/FilterSearch MarketingSelf Service PortalService Level Agreement (SLA) ManagementSocial MarketingSocial Media IntegrationSocial Media MonitoringSocial PromotionSource TrackingStatistical AnalysisSurvey/Poll ManagementSurveys & FeedbackTaggingTask Progress TrackingTask SchedulingTeam AssignmentsTemplate Management
Zoho CRM Integrations
Based on 6954 verified reviews, we've identified products most frequently integrated with Zoho CRM.
Branden
President
Used for 1-2 years
Reviewed August 2022
"“We use Zoho for all our CRM tasks and the integration with Gmail is a huge help!”"
Binita
Founding President
Used for less than 6 months
Reviewed February 2023
"“Being from the same developer, Zoho Social and CRM go well and help us integrate our leads and other data integration.”"
See all 159 integrations
Zoho CRM Key Sentiments
We analyzed 6954 verified reviews for Zoho CRM to find out what actual users really think.
Most Positive Sentiments
Sales management
Users commend Zoho CRM for its sales management features, including sales automation, analytics, and tracking tools. They find the platform effective for optimizing sales processes and gaining insights into sales performance. Additionally, users highlight the ability to automate tasks and manage customer interactions efficiently, which improves their sales operations.
Comprehensive CRM
Zoho CRM is effective for managing customer relationships, according to users, providing a comprehensive solution for customer engagement and information management. Reviewers appreciate the responsive customer support and the platform's ability to streamline processes. However, some users experience slow response times and limited assistance from customer support, which can be frustrating.
Integration capabilities
Reviewers value Zoho CRM's integration capabilities with both Zoho applications and third-party tools. They highlight the seamless connections with various systems, which enhance productivity and streamline workflows. Users also appreciate the extensive range of integrations available, making it easier to manage their business operations effectively.
Least Positive Sentiments
User interface design
Users appreciate the user-friendly interface and customizable dashboards of Zoho CRM. They find the intuitive design and clean layout helpful for navigating the platform. However, some reviewers find the design outdated and the layout confusing, and believe the visual appearance could be improved to enhance the overall user experience.
Email management
Zoho CRM's email management features, such as email tracking and customer communication tools, are valuable to users. Reviewers find the ability to manage customer information and send emails directly from the software beneficial. However, some users report issues with email automation, integration problems, and emails being flagged as spam, which can hinder their overall experience.
Customization
Zoho CRM is praised by users for its extensive customization options, which allow them to tailor the platform to their specific business needs. Users find the customizable modules, workflows, and dashboards highly adaptable and beneficial. They also appreciate the flexibility and ease of customization, which enhances their overall experience with the software.
Zoho CRM User Reviews
Overall Rating
4.3
Ratings Breakdown
5
51%
4
34%
3
11%
2
2%
1
1%
Secondary Ratings
Ease of Use
4.2
Value for money
4.3
Customer support
4.1
Functionality
4.3
Kevin V.
Verified reviewer
Internet
11-50 employees
Used daily for more than 2 years
Review sourceReviewed November 2025
Good CRM for medium size companies with lot of automations possible
5
We've used it for 5+ years now and have improved our internal processes with it. You do need to have someone internally that understands how all of it works, but when you have one, it's a great tool to have.
Ratings Breakdown
Read More
Insurance
2-10 employees
Used daily for less than 12 months
Review sourceReviewed January 2026
Strong CRM to support a growing company!
4
Does what we need it to do, super easy to onboard any new team members, and I haven't had to use customer support! While the team at Zoho is likely awesome, especially given the product quality, I've been sufficiently satisfied since joining!
Ratings Breakdown
Reasons for choosing Zoho CRM
The flexibility to align with our industry-specific field configuration (without the headache of setting this up in SFDC or HubSpot)
Read More

Greg R.
Verified reviewer
Education Management
11-50 employees
Used daily for less than 2 years
Review sourceReviewed October 2025
Zoho CRM does a lot, but the downsides are hard to live with
3
Zoho CRM has been able to help our company in a lot of ways, but has also made our job difficult. I don't know that I can recommend it.
Ratings Breakdown
Reasons for switching to Zoho CRM
I believe we made the choice to save money.
Read More
Automotive
51-200 employees
Used weekly for less than 2 years
Review sourceReviewed October 2025
Good CRM, better with the whole Zoho Suite
4
More than 2 years using it as main CRM, for managing accounts in Spain, Portugal and Italy. Connected with the rest of the Zoho ecosystem, specially with Projects, Sprints, Books and Analytics.
Ratings Breakdown
Reasons for switching to Zoho CRM
Zoho Suite was implanted in the company (and also price).
Read More
Health, Wellness and Fitness
11-50 employees
Used daily for less than 12 months
Review sourceReviewed January 2026
Great crm for sales
5
Its good . fast responses on oisdues.simple guidance when u get stuck..system works well even on free tiers
Ratings Breakdown
Reasons for switching to Zoho CRM
Cost wasbreally hectic and mot what wr expect
Read More
Education Management
11-50 employees
Used daily for more than 2 years
Review sourceReviewed November 2025
Zoho - trying to lead
3
I like its templates and ability to contact people using email and DMS. It got lot of fragmented like alerts, real messages messed up or buried in unwanted zero value automated alerts.
Ratings Breakdown
Reasons for switching to Zoho CRM
It came with my new company. I didn’t have a choice.
Read More
David S.
Verified reviewer
Wholesale
Self-Employed
Used daily for less than 6 months
Review sourceReviewed December 2025
Zoho CRM- Great for dedicated team
4
I found that Zoho CRM was too much work to set up and use for me. I couldn't get in the habit of using it as it seemd to create more work for me.
Ratings Breakdown
Reasons for choosing Zoho CRM
For my needs, I ended up choosing Streak for its simplicity.
Read More
David M.
Verified reviewer
Mechanical or Industrial Engineering
51-200 employees
Used daily for more than 2 years
Review sourceReviewed December 2025
Our client history in the industry.
5
The CRM of Zoho allows me to view all machines, issues, and discussions of a customer at a single location, which makes the collaboration between the support and sales smoother.
Ratings Breakdown
Read More
Information Services
2-10 employees
Used weekly for less than 6 months
Review sourceReviewed December 2025
It is cheap and Useful CRM for Growing Businesses.
5
I had a good experience with Zoho CRM. It's a strong and affordable tool for small and medium businesses. Once you learn how to use it, it really helps with organizing leads, tracking sales, and boosting productivity.
Ratings Breakdown
Read More
Mark W.
Verified reviewer
Construction
51-200 employees
Used weekly for less than 2 years
Review sourceReviewed January 2026
Sign contract
5
I have used Zoho Sign so many times and still today a great platform. I like how I can sign and avoid paying for extra features on my other current platforms.
Ratings Breakdown
Read More
Zoho CRM FAQs
- Can I use Zoho CRM for free?
Yes, Zoho CRM offers a free lightweight version of its software for three users. It recommends the free plan — which includes lead and document management, standard reports, and mobile apps — for home businesses. Zoho CRM also offers a 15-day free trial for its paid plans, which begin at $20 per user per month (billed monthly).
- What is Zoho CRM used for?
Zoho CRM stores and makes accessible detailed contact information, tracks opportunities through a visual sales pipeline, and automates marketing campaigns based on customer behavior. Teams also use reporting and analytics to measure cohort behavior, track against KPIs, monitor sales forecasting, and track customer support tickets. Zoho CRM integrates with 1,000+ business tools for seamless data sharing.
- What are the disadvantages of Zoho CRM?
Disadvantages of Zoho CRM, as mentioned in verified user reviews, include customer support, platform performance, and an outdated interface. Zoho CRM rates 4.1 out of 5 stars for customer support, with reviews mentioning unhelpful agents and long wait times. Some reviews also highlight that the platform crashes and has bugs, and they say that the interface feels outdated compared to sleeker-looking alternatives.
- What is Zia Zoho CRM?
Zia is Zoho CRM's new conversational AI agent. Users can ask Zia to generate reports, transcribe meeting notes, detect anomalies in sales activities, predict win probability, and extract email data to analyze intent, sentiment, and emotion. Zia is only available on the Enterprise and Ultimate plans, which begin at $50 per user per month and $65 per user per month (both billed monthly), respectively.
Zoho CRM Popular Comparisons

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