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Online Fundraising Platforms


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NeonCRM logo
 
NeonCRM helps nonprofit organizations manage, streamline, and automate fundraising and/or membership needs. A cloud-based system, it features built-in communication tools and donation forms that mimic the nonprofit’s website.
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NeonCRM helps nonprofit organizations manage, streamline, and automate fundraising and/or membership needs. A cloud-based system, it features built-in communication tools and donation forms that mimic the nonprofit’s website.
 
Raiser's Edge NXT logo
 
Raiser’s Edge NXT is an integrated, cloud-based fundraising and relationship management solution for nonprofits. The solution provides nonprofit organizations the infrastructure needed to achieve sustainable growth. Raiser's Edge... Read More
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Raiser’s Edge NXT is an integrated, cloud-based fundraising and relationship management solution for nonprofits. The solution provides nonprofit organizations the infrastructure needed to achieve sustainable growth. Raiser's Edge... Read More
 
DonorPerfect Fundraising Software logo
 
DonorPerfect is the easy solution to keeping track of all fundraising efforts & donations. By collecting all incoming information in one location, the system allows users to easily communicate with volunteers and members.
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DonorPerfect is the easy solution to keeping track of all fundraising efforts & donations. By collecting all incoming information in one location, the system allows users to easily communicate with volunteers and members.
 
Salsa CRM logo
 
Salsa CRM offers a range of tools for donor management, volunteer management, marketing and outreach and more. It's web-based, accessible on an iPad and offers unique features such as a database query tool to track member records.
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Salsa CRM offers a range of tools for donor management, volunteer management, marketing and outreach and more. It's web-based, accessible on an iPad and offers unique features such as a database query tool to track member records.
 
eTapestry logo
 
eTapestry offers an affordable option to track and manage all fundraising needs like maintaining donor relationships, event planning and more. The system automatically backs up activity, so no information is ever lost.
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eTapestry offers an affordable option to track and manage all fundraising needs like maintaining donor relationships, event planning and more. The system automatically backs up activity, so no information is ever lost.

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GrowthZone (formerly MemberZone) logo
 
GrowthZone is an online platform designed to help non-profits manage their members, fundraising, marketing, donors and volunteers.  An online application form facilitates member signup, and the data from that form feeds directly... Read More
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GrowthZone is an online platform designed to help non-profits manage their members, fundraising, marketing, donors and volunteers.  An online application form facilitates member signup, and the data from that form feeds directly... Read More
 
Trail Blazer Non-Profit Manager logo
 
Trail Blazer is dedicated to making non-profit management easier than ever. The system has an easy-to-use interface that can quickly create mass email campaigns, track finances and organize events.
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Trail Blazer is dedicated to making non-profit management easier than ever. The system has an easy-to-use interface that can quickly create mass email campaigns, track finances and organize events.
 
Kindful logo
 
Kindful is a cloud-based online fundraising and donor management solution designed specifically for growing nonprofit organizations. With this solution, nonprofits can manage three core aspects of fundraising - managing online giving,... Read More
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Kindful is a cloud-based online fundraising and donor management solution designed specifically for growing nonprofit organizations. With this solution, nonprofits can manage three core aspects of fundraising - managing online giving,... Read More
 
iMIS logo
 
iMIS is a cloud-based association and non-profit management system that is mobile-ready and PCI-validated. The solution includes options for membership, fundraising, events, product sales, certification, email, online communities,... Read More
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iMIS is a cloud-based association and non-profit management system that is mobile-ready and PCI-validated. The solution includes options for membership, fundraising, events, product sales, certification, email, online communities,... Read More
 
NetSuite logo
 
With NetSuite's unified business management solution, nonprofit organizations can manage their entire end-to-end operations with a single business application. It integrates accounting, fundraising, customer relationship management... Read More
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With NetSuite's unified business management solution, nonprofit organizations can manage their entire end-to-end operations with a single business application. It integrates accounting, fundraising, customer relationship management... Read More

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MatchMaker FundRaising Software logo
 
MatchMaker FundRaising Software helps small and midsize nonprofits manage fundraising and donor relationships. Deployment options include client server and hosted deployment. It is suitable for a range of nonprofits including those... Read More
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MatchMaker FundRaising Software helps small and midsize nonprofits manage fundraising and donor relationships. Deployment options include client server and hosted deployment. It is suitable for a range of nonprofits including those... Read More
 
ClubExpress logo
 
ClubExpress is a cloud-based management tool for any association or club. The solution is suitable for arts and cultural clubs, environmental groups, healthcare and hospitals, higher education groups, human services organizations,... Read More
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ClubExpress is a cloud-based management tool for any association or club. The solution is suitable for arts and cultural clubs, environmental groups, healthcare and hospitals, higher education groups, human services organizations,... Read More
 
DonorStudio logo
 
DonorDirect provides faith-based ministries and nonprofits organizations with robust, intuitive fundraising and donor management solution that was designed for their unique, specific needs. DonorDirect has developed an entire suite... Read More
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DonorDirect provides faith-based ministries and nonprofits organizations with robust, intuitive fundraising and donor management solution that was designed for their unique, specific needs. DonorDirect has developed an entire suite... Read More
 
Classy logo
 
Classy is a web-based Non-Profit software for organizations that need to manage their fundraising efforts. Fundraising and Donor Management is available stand-alone or within a suite with Email Marketing. Whether there's a need to... Read More
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Classy is a web-based Non-Profit software for organizations that need to manage their fundraising efforts. Fundraising and Donor Management is available stand-alone or within a suite with Email Marketing. Whether there's a need to... Read More
 
Virtuous logo
 
Virtuous is an integrated, cloud-based solution for small to large non-profit organizations. It assists with various aspects of a non-profit’s needs, from managing donors and fundraising, as well as marketing and outreach. It’s... Read More
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Virtuous is an integrated, cloud-based solution for small to large non-profit organizations. It assists with various aspects of a non-profit’s needs, from managing donors and fundraising, as well as marketing and outreach. It’s... Read More

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Sparkrock logo
 
Sparkrock is an all-in-one solution for large and midsize Nonprofit organizations. It offers Finance & Accounting, Workforce Management, Payroll, Employee Scheduling, Case Management and Donor Management. Each module can be purchased... Read More
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Sparkrock is an all-in-one solution for large and midsize Nonprofit organizations. It offers Finance & Accounting, Workforce Management, Payroll, Employee Scheduling, Case Management and Donor Management. Each module can be purchased... Read More
 
Silent Partner Software logo
 
Silent Partner is a software solution for medium-sized U.S. and Canadian non-profit organizations. The system is suitable for companies in a variety of industries including Human Services, Philanthropic Foundations and Faith Based... Read More
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Silent Partner is a software solution for medium-sized U.S. and Canadian non-profit organizations. The system is suitable for companies in a variety of industries including Human Services, Philanthropic Foundations and Faith Based... Read More
 
xCatalyst logo
 
xCatalyst, by ESX, is a nonprofit software tool designed for organizations of scaling sizes and in various specialties. Associations, corporations, national organizations, higher education programs, philanthropic organizations, faith-based... Read More
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xCatalyst, by ESX, is a nonprofit software tool designed for organizations of scaling sizes and in various specialties. Associations, corporations, national organizations, higher education programs, philanthropic organizations, faith-based... Read More
 
ProcessDonation logo
 
ProcessDonation is an online donor and fundraising management tool backed by a veteran software development firm. With this program, non-profit organizations (NPOs) are able to create custom donation pages, run email and social media... Read More
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ProcessDonation is an online donor and fundraising management tool backed by a veteran software development firm. With this program, non-profit organizations (NPOs) are able to create custom donation pages, run email and social media... Read More
 
Gesture logo
 
Gesture is a nonprofit management solution suitable for charities and organizations of all types and sizes. Key features include mobile bidding, guest management, registration management, donation management and reporting. Gesture... Read More
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Gesture is a nonprofit management solution suitable for charities and organizations of all types and sizes. Key features include mobile bidding, guest management, registration management, donation management and reporting. Gesture... Read More
 

Buyer's Guide

by Justin Guinn,
Market Research Associate
Last Updated: August 13, 2017


Whether it’s for an annual appeal, capital campaign or special event, nonprofits in every sector use online fundraising tools to collect donations and connect with supporters. In fact, according to a report on charitable giving, online donations accounted for nearly 7 percent of all contributions in 2014: an 8.9 percent increase over the previous year.

With this guide, you can learn more about how online fundraising platforms can help you handle these important donations.

Here’s what we’ll cover:

What Is Online Fundraising Software?
Common Functionality of Online Fundraising Systems
Key Considerations for Comparing Products
Case Study: Click & Pledge Online Fundraising Software

What Is Online Fundraising Software?

Online fundraising tools power online donation processing. When users arrive on a website’s donation page, they enter credit card billing, contact and other information into an online donation form. When the information in that form is submitted, the credit card is validated and charged.

Donation pages in Kindful

When processing is complete, the system typically sends donors to a confirmation screen and emails them a tax receipt. At the same time, the funds are electronically deposited in the nonprofit’s merchant account, minus processing fees.

Then, donor and contribution details can be reviewed and analyzed using reporting functionality. Reporting tools may be built into the online fundraising system, or users may choose to export the data and use different software.

Some online fundraising tools are more comprehensive, allowing users to:

  • Customize donation forms, such as the visual design, URL and donation amounts
  • Add custom fields to handle “in memoriam” donations and other unique data, including gifts targeted to a specific program
  • Automatically track and process recurring donations and pledges
  • Process payments using multiple methods, including credit card, PayPal or electronic funds transfer (EFT)
  • Create peer-to-peer (P2P) fundraising pages that allow supporters to solicit donations from their friends, groups and social networks
  • Accept and process text-to-give donations

Common Functionality of Online Fundraising Systems

Products can vary from vendor to vendor, but certain capabilities are offered by most systems. The most common are described in the table below:

Custom donation forms Allows users to define donation form-fields and contribution amounts, then generates code to embed it on websites.
Custom campaign pages Helps users create complete campaign websites, including donation forms, videos and images, goal progress counters, supporter comments, social sharing functions and more.
Recurring payments Donors can choose to make automatic contributions—for example, $20 every month or $200 every December—without having to re-enter credit card and contact information each time.
Mass communication tools Allow users to connect with supporters via emails and text messaging.
Social sharing Many cloud-based fundraising platforms include built-in social media publishing functions, which let supporters share campaign pages on Facebook, Twitter and other social channels.

Campaign reporting dashboard in Classy

Key Considerations for Comparing Products

Nearly all online fundraising products let users create custom donation forms, process payments and acknowledge supporters. Here are five other factors to consider when comparing products.

Processing fees. Online fundraising platforms charge transaction and processing fees for each donation. The fee is either a flat rate (e.g., 30 cents per donation); a percentage of the total donation (usually between 1.5 percent and 9 percent); or a combination of both. Some vendors also charge a monthly or annual subscription fee to use the software, whether donations are processed or not.

Tip: To calculate how processing fees impact the software’s total cost, determine the number and dollar amount of donations your nonprofit expects to process through the platform in a month, year or single campaign. Then apply the processing fees for a ballpark estimate.

Social fundraising. Social (or “peer-to-peer”) fundraising functionality is built into many online fundraising systems. It lets supporters create and personalize campaign pages and share them with their friends through social media and email.

If your nonprofit hosts events or uses social fundraising in its campaigns, look for products that specialize in peer-to-peer fundraising and that support individual and team fundraising pages.

White label capabilities. If you’ve made online donations, you’ve probably noticed that some websites redirect you to a donation form on a different URL that doesn’t match the look of the rest of the site. This confuses supporters and can reduce a nonprofit’s trustworthiness. To prevent this, some products let users control the HTML and styles on the page, so donation forms match the core website.

If your nonprofit wants to accept donations on its website, look for “white label” or “custom donation pages” in the vendor’s features and benefits lists. Keep in mind that the skills of a Web designer or developer might be needed for this purpose.

Constituent relationship management (CRM). When someone makes a donation on a fundraising page, the system should automatically email a receipt to the donor. But most nonprofits want to build a relationship with supporters beyond this interaction. If this applies to you, look for systems that retain donor information.

Find out if the online fundraising platform lets you export donor information, or if it integrates directly with a best-of-breed donor management system. This allows your organization to track interactions and communicate with those donors in the future.

Usability. “Usability” refers to how easy it is for people to learn and use a product. If software is confusing and hard to use, employees won’t use it. So it’s important to find a product that is simple enough for everyone in an organization to understand—no matter what their technical ability.

Tip: If your organization relies on many short-term employees or volunteers to facilitate fundraising campaigns, usability is even more important, since there is less time to train them how to use the software. Look for such terms as “drag and drop,” “WYSIWIG” and “turn-key”: These often indicate that a product was built with usability in mind.

Case Study: Click & Pledge Online Fundraising Software

To learn more about how online fundraising platforms can help improve operations, consider the case of Immigration Equality, a New York-based legal services nonprofit that advocates for lesbian, gay, bisexual, transgender (LGBT) and HIV immigration rights. The organization realized many benefits after implementing the Click & Pledge online fundraising system.

In this case study, we explain how the software improved inefficiencies in the organization’s donation forms, multiple payment accounts and donor management tasks.

Free Download:
Nonprofit Software Pricing Guide

 

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