Best Website Builder Software of 2026

Your business' website plays a vital role in brand awareness. Online research drives consumer purchasing decisions, and website builder software helps organizations create and launch user-friendly websites with minimal time and effort. With ready-to-use applications, design tools, and templates, companies don't have to outsource web design or learn complicated coding and programming languages to build a website.

This guide explains the features and benefits of website builder software to help you find the best solution for your business. Here's what we'll cover:

Here's what we'll cover:

• What is website builder software?

• Common features of website builder software

• What type of buyer are you?

• Benefits and potential issues

• Key considerations

• Market trends to understand

What is website builder software?

Website builder software helps users quickly create a website using design tools, templates, domain hosting, and coding options. These tools may include widgets for social media integration, credit card processing, and multimedia assets. Some website builder software solutions include SEO tools to help your website perform better in search results.

Common features of website builder software

Website builder software features vary from product to product, but these solutions typically offer some or all of the following functionality:

What type of buyer are you?

Businesses of every size and industry need a strong website and digital presence. Determining what type of buyer you are and what you want to do with your website will help you choose the best solution for your needs.

• Retailers: Online sellers rely on driving traffic to their stores and converting viewers to customers. Look for website builder software features that make it easy for users to browse products and make purchases, such as prebuilt templates and online store builder functionality. Use form creation tools to collect important user data and offer incentives such as customer loyalty programs and daily deals.

• Creative professionals: Artists, designers, and other creative professions need online portfolios to showcase their work and engage with clients. Prebuilt templates with content import/export functionality allow users to quickly add personalized content and launch their website. These types of buyers can use custom forms to capture site visitor data and communicate upcoming projects, sales, and other relevant information.

• Startup companies: Startups and small businesses establish credibility with a strong online presence, which starts with a website. Look for features such as industry-specific templates and real-time editing. This makes it easy to build a user-friendly website without spending money on coding and design services.

Benefits and potential issues

• Eliminate the need for in-depth coding. Website builder software offers industry-specific templates that don't require coding. Drag-and-drop design interfaces mean you can customize your templates and upload content whenever you want.

• Reduce go-live time with a prebuilt template. With website builder software, there is no need to hire a professional designer or outsource the project. These tools provide ready-to-use applications and pre-populated web pages so users can add personalized content and quickly launch their website.

• Train new users quickly. With drop-down menu options, a drag-and-drop interface, and quick access to editor tools, website builder software is easy to learn and use with little-to-no technical proficiency.

• Ensure your audience can find your website. Most website builder software includes SEO management to help optimize your website in organic search results. This helps ensure your target audience is able to find your site.

Key considerations

• Customer support: Website builder software is often used by people who aren't coding experts. It's important to ask software vendors what kind of training is available to ensure your staff can get up to speed quickly, and what online, telephone, and live chat customer support they offer to quickly resolve any issues your team encounters.

Market trends to understand

• Artificial intelligence (AI) offers a personalized experience: AI-powered website builder software can automatically pick a website layout and design scheme based on the user's industry, customer segment, and other parameters. It can also optimize, arrange, and format website content according to user theme, content type, and preferences.

• Chatbots assist users in website design: Some website builder systems are incorporating chatbots that ask web designers questions to understand their preferences and make suitable recommendations. Chatbots provide step-by-step advice on pages, images, content, and other multimedia elements.

• Mobile experience: According to Google, 50% of B2B search queries are made on smartphones, and this number is expected to grow. A mobile-first website strategy will help your company build customer loyalty.