--- title: "Best Social CRM Tools Software - 2026 Reviews & Pricing" description: "Find the best Social CRM Software for your organization. Compare top Social CRM Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/crm/social-crm-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Social CRM Tools Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Social CRM Tools Software of 2026 Updated November 4, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 82 results ### Compare Products Showing 1 - 25 of 82 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [Salesforce Sales Cloud](/product/2764-Salesforce/) - Overall rating: 4.4/5 - Reviews: 18,834 - Starting price: $25.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview In 2012, Salesforce Marketing Cloud was recognized as a Leader in Gartner's Magic Quadrant for Social CRM. With social media monitoring and analytics, businesses can observe and [Read more](/product/2764-Salesforce/) ##### What users love - Enhanced customer relationship management - Comprehensive sales process control - Highly adaptable platform configuration ##### To take in mind - Significant costs and add-on fees - Steep learning and onboarding demands - Complex and limited reporting tools #### Features ##### Best rated features - Proposal Generation: 5/5 - Campaign Analytics: 5/5 - Drag & Drop: 5/5 - Job Scheduling: 5/5 [See all features](/product/2764-Salesforce/#key-features) #### Pricing ##### Starter Suite - Price: $25.00/month - For up to 5 users ##### Pro Suite - Price: $100.00/month - This plan is designed for any size team and is billed annually. ##### Enterprise - Price: $165.00/month - This plan is designed for any size team and is billed annually. [See full pricing details](/product/2764-Salesforce/#pricing-and-plans) --- ### [Zendesk Suite](/product/26892-Zendesk/) - Overall rating: 4.4/5 - Reviews: 4,116 - Starting price: $55.00/month - Best for: Enterprise businesses - Free trial: Available - Free demo: Not available #### Overview Zendesk is a cloud-based help desk management solution offering customizable tools to build customer service portal, knowledge base and online communities. The solution offers a [Read more](/product/26892-Zendesk/) ##### What users love - Centralized multichannel support platform - Robust and flexible ticketing - Intuitive and user-friendly interface ##### To take in mind - Escalating costs and limited value - Clunky and limited email handling - Missing and complex feature set #### Features ##### Best rated features - Tagging: 5/5 - Batch Communications: 5/5 - Account Management: 5/5 - Configuration Management: 5/5 ##### Worst rated features - Interactive Content: 3/5 - Account Alerts: 3/5 - Geotargeting: 3/5 [See all features](/product/26892-Zendesk/#key-features) #### Pricing ##### Suite Team - Price: $55.00/month ##### Suite Growth - Price: $89.00/month ##### Suite Professional - Price: $115.00/month [See full pricing details](/product/26892-Zendesk/#pricing-and-plans) --- ### [Zoho CRM](/crm/zoho-crm-profile/) - Overall rating: 4.3/5 - Reviews: 7,009 - Starting price: $14.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing automation tools with helpdesk, analytics and customer [Read more](/crm/zoho-crm-profile/) ##### What users love - User-friendly and adaptable design - Affordable plans and good value - Comprehensive feature-rich platform ##### To take in mind - Slow and inconsistent support response - Cluttered and overwhelming interface - Limited and complex email tools #### Features ##### Best rated features - Remote Access/Control: 5/5 - Client/Property Matching: 5/5 - For Mac Devices: 5/5 - Widgets: 5/5 ##### Worst rated features - Chatbot: 2/5 - Sales Forecasting: 3/5 - Social Marketing: 3/5 [See all features](/crm/zoho-crm-profile/#key-features) #### Pricing ##### Standard - Price: $14.00/month ##### Professional - Price: $23.00/month ##### Enterprise - Price: $40.00/month [See full pricing details](/crm/zoho-crm-profile/#pricing-and-plans) --- ### [LiveAgent](/crm/liveagent-profile/) - Overall rating: 4.7/5 - Reviews: 1,788 - Starting price: $15.00/month - Best for: Live Chat - Free trial: Available - Free demo: Not available #### Overview LiveAgent is an all-in-one customer service platform serving startups, small businesses, and enterprises across e-commerce, SaaS, and other industries. The software is cloud-based, [Read more](/crm/liveagent-profile/) ##### What users love - Unified and efficient support - Real-time chat and integration - Intuitive and user-friendly design ##### To take in mind - Cumbersome email handling experience - Outdated and cluttered interface design - Limited mobile functionality and usability #### Features ##### Best rated features - Email Templates: 5/5 - Data Security: 5/5 - Real-Time Monitoring: 5/5 - Single Sign On: 4.9/5 ##### Worst rated features - Generative AI: 3.8/5 - Mobile App: 3.8/5 - Language Detection: 3.8/5 - API: 3.9/5 [See all features](/crm/liveagent-profile/#key-features) #### Pricing ##### Starter - Price: $15.00/month - $15 agent/month (billed annually) — $19 agent/month (billed monthly) ##### Team - Price: $29.00/month - $29 agent/month (billed annually) — $35 agent/month (billed monthly) ##### Business - Price: $49.00/month - $49 agent/month (billed annually) — $59 agent/month (billed monthly) [See full pricing details](/crm/liveagent-profile/#pricing-and-plans) --- ### [Pipedrive](/crm/pipedrive-profile/) - Overall rating: 4.5/5 - Reviews: 3,064 - Starting price: $19.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between [Read more](/crm/pipedrive-profile/) ##### What users love - Intuitive and user-friendly interface - Organized sales process management - Responsive and helpful support team ##### To take in mind - Integration and email limitations - Expensive add-ons and tiered plans - Limited and basic reporting tools #### Features ##### Best rated features - Content Delivery: 5/5 - Click Tracking: 5/5 - Lead Notifications: 5/5 - Multi-Channel Communication: 5/5 [See all features](/crm/pipedrive-profile/#key-features) #### Pricing ##### Lite - Price: $19.00/month - This plan is available at $14/seat/month billed annually or $24/seat/month billed monthly. ##### Growth - Price: $34.00/month - This plan is available at $39/seat/month billed annually or $49/seat/month billed monthly. ##### Premium - Price: $64.00/month - This plan is available at $49/seat/month billed annually or $79/seat/month billed monthly. [See full pricing details](/crm/pipedrive-profile/#pricing-and-plans) --- ### [Kommo](/product/3142-Kommo/) - Overall rating: 4.5/5 - Reviews: 263 - Starting price: $15.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Kommo is a multifunctional CRM that excels at taking the conversation with your customers to the next level. With messengers, the connection is personal. All major messenger [Read more](/product/3142-Kommo/) ##### What users love - Centralized communication integrations hub - Efficient lead organization tools - Organized and visual sales tracking ##### To take in mind - Slow and ineffective support response #### Features ##### Best rated features - Appointment Scheduling: 5/5 - Engagement Tracking: 5/5 - Sales Forecasting: 5/5 - Drag & Drop: 5/5 ##### Worst rated features - Segmentation: 1/5 [See all features](/product/3142-Kommo/#key-features) #### Pricing ##### Base - Price: $15.00/month - 2,500 active leads per user ##### Advanced - Price: $25.00/month - 5,000 active leads per user ##### Enterprise - Price: $45.00/month - 10,000 active leads per user [See full pricing details](/product/3142-Kommo/#pricing-and-plans) --- ### [Re:amaze](/service-desk/reamaze-profile/) - Overall rating: 4.8/5 - Reviews: 53 - Starting price: $29.00/month - Free trial: Available - Free demo: Not available #### Overview Reamaze is a cloud-based help desk and customer messaging solution that helps businesses support, engage and convert customers using a single app. It’s suitable for businesses [Read more](/service-desk/reamaze-profile/) #### Features ##### Best rated features - Automated Routing: 5/5 - Real-Time Monitoring: 5/5 - Autoresponders: 5/5 - Interaction Tracking: 5/5 [See all features](/service-desk/reamaze-profile/#key-features) #### Pricing ##### Basic - Price: $29.00/month - All features in basic for $59 flat rate per month for unlimited team members. 14-Day free trial is ##### Pro - Price: $49.00/month - 14-Day free trial is also available. ##### Plus - Price: $69.00/month - 14-Day free trial is also available. [See full pricing details](/service-desk/reamaze-profile/#pricing-and-plans) --- ### [Freshsales](/product/113796-Freshsales/) - Overall rating: 4.5/5 - Reviews: 623 - Starting price: $11.00/month - Best for: Customer support - Free trial: Available - Free demo: Available #### Overview Freshsales is a cloud-based CRM solution that helps B2B and B2C sales and marketing teams manage contacts, automate workflows, and close deals. It serves startups, small and [Read more](/product/113796-Freshsales/) ##### What users love - Centralized sales and customer workflows - Streamlined lead tracking and scoring - User-friendly and intuitive interface ##### To take in mind - Email sync and template frustrations - Billing and account handling issues #### Features ##### Best rated features - Multi-Channel Communication: 5/5 - For Startups: 5/5 - Territory Management: 5/5 - Collaboration Tools: 5/5 ##### Worst rated features - Website Visitor Tracking: 2/5 - Internal Chat Integration: 2/5 [See all features](/product/113796-Freshsales/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - For small teams of upto 3 users ##### Growth - Price: $11.00/month - Tailored for startups and SMBs ##### Pro - Price: $47.00/month - For growing mid-sized businesses [See full pricing details](/product/113796-Freshsales/#pricing-and-plans) --- ### [Highrise](/crm/highrise-profile/) - Overall rating: 4.5/5 - Reviews: 130 - Starting price: $24.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Highrise is a CRM solution for small businesses with contact and task management functionality. The software allows users to track communication with clients so that teams can view [Read more](/crm/highrise-profile/) #### Features ##### Best rated features - Contact Database: 5/5 - Lead Management: 5/5 - Data Import/Export: 5/5 - Task Management: 5/5 ##### Worst rated features - Document Storage: 3/5 - Segmentation: 3/5 [See all features](/crm/highrise-profile/#key-features) #### Pricing ##### Basic - Price: $24.00/month [See full pricing details](/crm/highrise-profile/#pricing-and-plans) --- ### [Khoros Care](/crm/khoros-care-profile/) - Overall rating: 4.8/5 - Reviews: 8 - Free trial: Not available - Free demo: Not available #### Overview Khoros Care is a social media marketing solution that helps businesses streamline client interactions across various communication channels such as messaging, web chat, social [Read more](/crm/khoros-care-profile/) #### Features ##### Best rated features - Multi-Channel Communication: 5/5 - Queue Management: 5/5 - Reporting/Analytics: 4.7/5 - Performance Metrics: 4.5/5 ##### Worst rated features - Engagement Tracking: 4/5 - Collaboration Tools: 4/5 - Alerts/Escalation: 4/5 - Alerts/Notifications: 4/5 [See all features](/crm/khoros-care-profile/#key-features) --- ### [Saleoid](/form-builder/equp-profile/) - Overall rating: 4.6/5 - Reviews: 10 - Starting price: $5.00/month - Free trial: Available - Free demo: Not available #### Overview Saleoid was built to bridge a gap we kept seeing in the market. Most teams are forced to choose between a lightweight CRM that cannot run their full workflow, or an expensive [Read more](/form-builder/equp-profile/) #### Features ##### Best rated features - Invoice Creation: 5/5 - Invoice History: 5/5 - SMS Messaging: 5/5 - Registration Management: 5/5 ##### Worst rated features - MMS: 3/5 - Message Personalization: 3.5/5 - Customizable Forms: 4/5 - Forms Creation & Design: 4/5 [See all features](/form-builder/equp-profile/#key-features) #### Pricing ##### Customize Your CRM - Price: $5.00/month - Customize Your CRM with Saleoid by picking only what your business needs. Start with the Sales CRM [See full pricing details](/form-builder/equp-profile/#pricing-and-plans) --- ### [SalesSeek](/crm/salesseek-profile/) - Overall rating: 4.4/5 - Reviews: 35 - Starting price: £85.00/year - Free trial: Available - Free demo: Not available #### Overview SalesSeek is a cloud-based customer relationship management (CRM) solution suitable for small, midsize and large enterprises. Primary features include sales funnel management, [Read more](/crm/salesseek-profile/) #### Pricing ##### Enterprise - Price: £85.00/year - The plan starts from £85 with minimum of 10 users and with more users, it charges users per month. ##### Corporate - Price: Custom - Pricing available upon request - You can get all the details of this plan by signing up. [See full pricing details](/crm/salesseek-profile/#pricing-and-plans) --- ### [CRMNEXT](/crm/crmnext-profile/) - Overall rating: 4.5/5 - Reviews: 2 - Starting price: $65.00 - Free trial: Available - Free demo: Not available #### Overview CRMNEXT is a cloud-based customer relationship management (CRM) solution that helps businesses manage customer-related processes, from lead capture to post-sale. Key features [Read more](/crm/crmnext-profile/) #### Features ##### Best rated features - Reporting/Analytics: 4/5 - Sales Pipeline Management: 4/5 - Task Management: 4/5 - Document Storage: 4/5 ##### Worst rated features - Contact Management: 4/5 - Workflow Management: 4/5 - Document Storage: 4/5 - Task Management: 4/5 [See all features](/crm/crmnext-profile/#key-features) #### Pricing ##### Basic - Price: $65.00 [See full pricing details](/crm/crmnext-profile/#pricing-and-plans) --- ### [Simplify360](/crm/simplify360-profile/) - Overall rating: 4.4/5 - Reviews: 15 - Starting price: ₹39.00/month - Free trial: Available - Free demo: Not available #### Overview Simplify360 is an AI-powered customer service platform that allows users to deliver great customer support across all their modern communication channels. Simplify360 has been [Read more](/crm/simplify360-profile/) #### Features ##### Best rated features - Communication Management: 5/5 - Content Creation: 5/5 - Video Support: 4.5/5 - Live Chat: 4.3/5 ##### Worst rated features - Feedback Management: 4/5 - Reporting/Analytics: 4/5 [See all features](/crm/simplify360-profile/#key-features) #### Pricing ##### Basic - Price: ₹39.00/month [See full pricing details](/crm/simplify360-profile/#pricing-and-plans) --- ### [Shape](/product/49041-SetShape/) - Overall rating: 4.5/5 - Reviews: 47 - Starting price: $119.00/month - Free trial: Available - Free demo: Not available #### Overview Shape's cloud-based solution offers tools designed to manage online marketing and promotions, capture leads from online sources, organize sales pipelines, connect with customers [Read more](/product/49041-SetShape/) #### Features ##### Best rated features - Activity Tracking: 5/5 - Communication Management: 5/5 - Self Service Portal: 5/5 - Customizable Forms: 5/5 ##### Worst rated features - Email Marketing: 2.3/5 - Lead Capture: 2.5/5 - Contact Database: 3.7/5 - Territory Management: 4/5 [See all features](/product/49041-SetShape/#key-features) #### Pricing ##### Basic - Price: $119.00/month [See full pricing details](/product/49041-SetShape/#pricing-and-plans) --- ### [Sprinklr Social](/customer-support/sprinklr-profile/) - Overall rating: 4.2/5 - Reviews: 94 - Free trial: Not available - Free demo: Not available #### Overview Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. [Read more](/customer-support/sprinklr-profile/) #### Features ##### Best rated features - Multi-Channel Marketing: 5/5 - Keyword Filtering: 5/5 - Calendar Management: 5/5 - Campaign Planning: 5/5 [See all features](/customer-support/sprinklr-profile/#key-features) --- ### [Nimble](/help-desk/nimble-profile/) - Overall rating: 4.4/5 - Reviews: 1,868 - Starting price: $29.90/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Available #### Overview Nimble is your AI-driven CRM for smarter email marketing, engagement, and business growth. We help small businesses, entrepreneurs, and teams nurture relationships, streamline [Read more](/help-desk/nimble-profile/) ##### What users love - Robust social and app integrations - Accessible and helpful support options - User-friendly and intuitive design ##### To take in mind - Expensive and restrictive pricing model - Clunky and confusing navigation - Limited and error-prone data handling #### Features ##### Best rated features - Reminders: 5/5 - For Financial Institutions: 5/5 - Tagging: 5/5 - For Small Businesses: 5/5 ##### Worst rated features - Customer Social Profiles: 2.5/5 - Customer Engagement: 3/5 - Predictive Analytics: 3/5 - Sales Forecasting: 3/5 [See all features](/help-desk/nimble-profile/#key-features) #### Pricing ##### Nimble Business - Price: $29.90/month - This plan is available at $29.90 per user per month billed monthly or $24.90 per user per month [See full pricing details](/help-desk/nimble-profile/#pricing-and-plans) --- ### [Infor CRM](/product/4874-Infor-CRM/) - Overall rating: 3.7/5 - Reviews: 25 - Starting price: $65.00 - Free trial: Available - Free demo: Not available #### Overview Formerly Saleslogix, Infor CRM offers a flexible customer relationship management (CRM) system for managing relationships, information and CRM. It provides comprehensive [Read more](/product/4874-Infor-CRM/) #### Features ##### Best rated features - Calendar/Reminder System: 5/5 - Email Marketing: 5/5 - Marketing Automation: 5/5 - Contact Management: 5/5 [See all features](/product/4874-Infor-CRM/#key-features) #### Pricing ##### Basic - Price: $65.00 [See full pricing details](/product/4874-Infor-CRM/#pricing-and-plans) --- ### [Thryv](/crm/thryv-profile/) - Overall rating: 4.2/5 - Reviews: 538 - Starting price: $99.00/month - Best for: Popular - Free trial: Available - Free demo: Not available #### Overview Thryv is AI-powered small business software that helps businesses get found online, win more customers, and drive repeat business. Instead of managing multiple disconnected tools, [Read more](/crm/thryv-profile/) ##### What users love - Responsive and helpful support team - Comprehensive business management tools - User-friendly and intuitive interface ##### To take in mind - Website customization and reliability concerns - Payment processing and billing issues - Limited and inflexible email tools #### Features ##### Best rated features - Patient Records Management: 5/5 - Tagging: 5/5 - Scheduling: 5/5 - Multi-Campaign: 5/5 [See all features](/crm/thryv-profile/#key-features) #### Pricing ##### Starter - Price: $99.00/month - Start building your business with confidence. Thryv Starter gives businesses the essential tools to ##### Signature - Price: $399.00/month - Thryv Signature is an AI-powered growth platform designed for businesses ready to attract more ##### Custom - Price: Custom - Pricing available upon request - Built on everything included in Signature, Custom unlocks tailored Thryv Boosts, expert managed [See full pricing details](/crm/thryv-profile/#pricing-and-plans) --- ### [Sage CRM](/crm/sagecrm-profile/) - Overall rating: 3.6/5 - Reviews: 73 - Starting price: $45.00/month - Free trial: Available - Free demo: Not available #### Overview Sage CRM is a cloud-based customer relationship management (CRM) solution tailored specifically for small and midsize businesses aiming to optimize their customer experiences. This [Read more](/crm/sagecrm-profile/) #### Features ##### Best rated features - Sales Reports: 5/5 - Dashboard: 5/5 - Forecasting: 5/5 - Customer Engagement: 5/5 ##### Worst rated features - Marketing Automation: 3/5 - API: 4/5 [See all features](/crm/sagecrm-profile/#key-features) #### Pricing ##### Basic - Price: $45.00/month [See full pricing details](/crm/sagecrm-profile/#pricing-and-plans) --- ### [Bitrix24](/nonprofit/bitrix24-profile/) - Overall rating: 4.2/5 - Reviews: 1,009 - Starting price: $69.00/month - Best for: Enterprise businesses - Free trial: Available - Free demo: Not available #### Overview Bitrix24 is an all-in-one workspace platform that helps businesses across legal, retail, real estate, restaurant, travel, marketing, and other industries manage CRM, projects, [Read more](/nonprofit/bitrix24-profile/) ##### What users love - All-in-one business platform - Comprehensive project tracking tools - Robust integration capabilities ##### To take in mind - Expensive and restrictive plans - Slow and inconsistent assistance - Complex and cluttered interface #### Features ##### Best rated features - Progressive Dialer: 5/5 - Event Triggered Actions: 5/5 - Employee Directory: 5/5 - API: 5/5 [See all features](/nonprofit/bitrix24-profile/#key-features) #### Pricing ##### Basic - Price: $69.00/month - Up to 5 users ##### Standard - Price: $144.00/month - Up to 50 users ##### Professional - Price: $289.00/month - Up to 100 users [See full pricing details](/nonprofit/bitrix24-profile/#pricing-and-plans) --- ### [Netskope One Platform](/product/2667-Insightly/) - Overall rating: 4.0/5 - Reviews: 656 - Starting price: $29.00/month - Free trial: Available - Free demo: Not available #### Overview Insightly provides built in integration with LinkedIn and Twitter. It allows you to connect Twitter accounts and LinkedIn profiles directly with contacts in the system. Monitor [Read more](/product/2667-Insightly/) ##### What users love - User-friendly and intuitive design - Tailored for small businesses - Robust third-party integrations ##### To take in mind - Expensive plans and limited free tier - Slow and unhelpful support experience - Limited and confusing feature set #### Features ##### Best rated features - Prospecting Tools: 5/5 - Activity Dashboard: 5/5 - Kanban Board: 5/5 - Template Management: 5/5 ##### Worst rated features - Collaboration Tools: 2.7/5 - For Small Businesses: 3/5 - Real-Time Reporting: 3/5 - Reporting & Statistics: 3/5 [See all features](/product/2667-Insightly/#key-features) #### Pricing ##### Plus - Price: $29.00/month - This plan costs $29 per user/month and is billed annually. ##### Professional - Price: $49.00/month - This plan costs $49 per user/month and is billed annually. Free trial is also available. ##### Enterprise - Price: $99.00/month - This plan costs $99 per user/month and is billed annually. Contact Sales for more information. [See full pricing details](/product/2667-Insightly/#pricing-and-plans) --- ### [Linked Helper 2](/marketing/linked-helper-2-profile/) - Overall rating: 4.9/5 - Reviews: 279 - Starting price: $15.00/month - Best for: Lead Management - Free trial: Available - Free demo: Not available #### Overview Linked Helper 2 helps sales teams, lead generation agencies, recruiters, and business owners turn LinkedIn outreach into a structured daily workflow. It brings prospecting, [Read more](/marketing/linked-helper-2-profile/) #### Features ##### Best rated features - AI Copilot: 5/5 - Customer Database: 5/5 - Generative AI: 5/5 - Task Management: 5/5 ##### Worst rated features - Calendar Management: 3/5 [See all features](/marketing/linked-helper-2-profile/#key-features) #### Pricing ##### Standard - Price: $15.00/month ##### PRO - Price: $45.00one time [See full pricing details](/marketing/linked-helper-2-profile/#pricing-and-plans) --- ### [EngageBay CRM](/crm/engagebay-profile/) - Overall rating: 4.6/5 - Reviews: 912 - Starting price: $0.00/month - Best for: Small businesses - Free trial: Not available - Free demo: Not available #### Overview EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service from one simple, affordable platform. Trusted by [Read more](/crm/engagebay-profile/) ##### What users love - Responsive and helpful support team - Affordable and feature-rich plans - Intuitive and user-friendly interface ##### To take in mind - Email deliverability and limitations - Limited reporting and analytics depth #### Features ##### Best rated features - Multi-Campaign: 5/5 - Responsive Web Design: 5/5 - Real-Time Chat: 5/5 - Onboarding: 5/5 [See all features](/crm/engagebay-profile/#key-features) --- 1 [2](https://www.softwareadvice.com/crm/social-crm-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/crm/social-crm-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/crm/social-crm-comparison/?__ai_markdown=true&page=4) ## Popular Comparisons [ Zoho CRM vs Salesforce Sales Cloud ](https://www.softwareadvice.com/compare/2764-Salesforce/vs/392464-zoho-crm/)[ LiveAgent vs Zendesk Suite ](https://www.softwareadvice.com/compare/26892-Zendesk/vs/109980-liveagent/)[ Sprout Social vs Hootsuite ](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/sprout-social/)[ EngageBay CRM vs Pipedrive ](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[ Agorapulse vs SocialPilot ](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/socialpilot/)[ Dripify vs Linked Helper 2 ](https://www.softwareadvice.com/crm/dripify-profile/vs/linked-helper-2/)[ Bitrix24 vs Popl ](https://www.softwareadvice.com/nonprofit/bitrix24-profile/vs/popl/) ## Your Guide to Top Social CRM Tools Software, May 2022 Software Advice uses reviews from real software users to highlight the top-rated Social CRM Tools products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) - [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) - [Sendible](https://www.softwareadvice.com/marketing/sendible-profile/) - [Nimble](https://www.softwareadvice.com/help-desk/nimble-profile/) - [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) - [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) - [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) - [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) - Falcon.io - [Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. ## Send me a copy of this list to my inbox ### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you. Social media provides businesses with an unprecedented level of access to their customers. And with Facebook, Twitter, LinkedIn and others only growing in popularity, most businesses now recognize the value of engaging people through these platforms. This may involve prospecting (using paid ads or relevant content to attract new customers or business partners), recruiting new employees, announcing new products or sales or responding to customer satisfaction issues in a public forum. But a trend that’s even more new is integration between these platforms and customer relationship management (CRM). As critical as CRM is to a company’s sales and customer service experience, businesses that fail to integrate this with their social media marketing will soon find themselves behind the curve. This guide is designed to help buyers in the very new market of social CRM software identify the capabilities they’ll need and make the right decision. Here’s what we’ll cover: [What Is Social CRM Software?](#WhatIsSocialCRMSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Social CRM Software? Social CRM involves the integration between [customer relationship management software](https://www.softwareadvice.com/crm/) and social media tools like Facebook, Twitter, LinkedIn or others. At the heart of it is an ability to manage the large number and range of interactions for which a business might want to use social media. To that end, features often include: | Feature | Description | | --- | --- | | Social media monitoring | There are a number of programs that scour the Web or particular social media platforms to find instances of your brand name being mentioned or references to problems that your product solves. Depending on your strategy and the other capabilities of the social analytics software you choose, this could be delivered to you with custom analytics (that, for example, mine for customer sentiment rather than social interaction) or be distributed in a way that allows you to respond appropriately. | | Social media platforms and communities | Social media community functionality helps businesses build and develop their strategy on social media platforms, cultivate followers, and maintain memberships. The tools found in social CRM software automate administrative processes and provide businesses with actionable data on metrics and trends such as site activity and user engagement. | | Automated responses | Some solutions provide a way to respond automatically to social media cues, allowing you to retweet messages or provide stock responses to commonly asked questions with a minimum of personnel time. | | Internal collaboration | For companies with multiple people responding to messages, the system needs to be able to route messages to the appropriate person within the organization, and/or to open and close customer service issues that come through this channel. | | Marketing integration | The ability to organize new followers into demographics allows for much more efficient sales and marketing tactics. This application category would also include the ability to monitor sharing/subscription statistics on emails and blogs. | | Contact management | If your strategy requires translating followers into contactable leads, integration with other contact management tools will be a vital part of your social solution. | --- The benefits of social media CRM should be obvious: it allows you to track and manage data at unprecedented levels of detail, giving you the opportunity to engage your customers in ways you never would have been able to before. It’s worth noting, however, that social CRM is about much more than the software solution itself. For most companies the benefits will only be realized with a well-conceived customer relationship management program already in place. Otherwise, you run the risk of coming across like a five-year-old driving a Ferrari—very flashy, but without the ability to drive your company where it needs to go. ## What Type of Buyer Are You? The entry cost for social CRM tools has never been lower. Many programs offer a free solution for smaller users, and in a field that’s leading the software industry in terms of Web-based solutions, up-front costs are often nil. That being said, there are some differences in buyers. The two main types are: **Enterprise buyers.** If you’ve invested in or are considering a company-wide CRM product with contact management, marketing automation and/or help desk management or if you’re looking for additional industry-specific software (e.g., [field service management](https://www.softwareadvice.com/field-service/), contract management etc.), then seamless integration is likely more important than specific features. For this, you’ll want a CRM product with social capabilities, rather than something with a dedicated focus in the social media space. **Best-of-breed buyers.** As a rule, smaller businesses tend to be less focused on enterprise-wide application and more focused on maximum effectiveness at particular activities. If this is the case, focus on the features as you make your purchasing decisions. Many social media management tools straddle the space between social media and CRM, so concentrating on the functions you need can yield you a product that delivers exceptional functionality for a very reasonable outlay. ## Market Trends to Understand As you do a comparison of the best social customer relationship management software for your needs, keep these trends in mind. How your vendor fits with these trends could have a big impact on their viability. - **All CRM is social.** Given how essential this functionality is going to be in the future, it’s possible that almost every CRM product is going to offer social capabilities within the next few years. The only question is the focus, how it fits in with your company and what its features are compared to the other tools on the market. - **Free software.** Social media as a category is really leading the way in terms of free ad-funded products, and social CRM is no exception. The more features you need, the more likely you’ll have to upgrade to a pro subscription, but for basic CRM tools there’s a chance you may be able to find a free solution. - **Platform as a Service (PaaS).** An outgrowth of Software as a Service, PaaS allows organizations to develop apps in the cloud. As social CRM continues to grow, expect PaaS-based apps to grow with it. ### Related Social CRM Tools Software - [Financial CRM Software](https://www.softwareadvice.com/crm/financial-comparison/) - [Healthcare CRM Software](https://www.softwareadvice.com/crm/healthcare-crm-comparison/) - [Insurance CRM Software](https://www.softwareadvice.com/crm/insurance-crm-comparison/)