Best Sales Enablement Software of 2026

Here's what we'll cover:

What you need to know about sales enablement software

What is sales enablement software?

Essential features of sales enablement software

Benefits of using sales enablement software

How to choose the best sales enablement software for your business

Software related to sales enablement software

What you need to know about sales enablement software

Sales enablement software offers a strategic approach to businesses to enhance sales efficiency while engaging prospects. The software also allows go-to-market teams to organize, compile and monitor the success of each piece of sales content. 

To give you an idea of the market, we have over 500 different sales enablement vendors on our site, and we’ve published more than 4000 reviews for sales enablement in the past year alone. 

Sales enablement software is usually priced on a “per month” basis, with entry level plans average $26 per month offering basic features suitable for businesses functioning with small budgets. For businesses that require enhanced features, these software typically average $47 per month while large enterprises will require more advanced plans that can cost you $91 per month. [2]

First-time buyers should start with identifying a budget, number of users, specific use cases, and necessary integrations in mind. Ensure you've consulted with stakeholders on a list of critical questions to help you evaluate systems based on your needs, such as:

• How does the software organize and classify sales content?

• What metrics and KPIs can the platform track to evaluate sales enablement effectiveness? 

• What types of lead scoring criteria are available (web activity, email engagement, firmographics, social media interactions)?

Because there are so many different vendors, choosing the right option can be a long, daunting process. In this guide, you'll learn about the essential components of sales enablement software, get step-by-step guidance on how to choose the right solution for your business and analyst tips, and tap into the expertise of our experienced sales enablement software advisors. Reach out to schedule a consultation with them or any of our advisors.

What is sales enablement software?

Sales enablement software empowers sales teams. It offers training, coaching, and quick access to sales materials, helping professionals engage and close deals efficiently. From small businesses to large enterprises, every business may need sales enablement tools that allow them to build a strategy to reach the customer with the right resources at the right time. 

Essential features of sales enablement software

When comparing sales enablement software solutions to choose the best solution for your business, it's important to understand the key features you can expect. Some functionalities, like content management, reporting, and sales onboarding and training, are fundamental and available in every sales enablement software, while other features, such as a content library, content sharing, and lead scoring, are still common. By analyzing user reviews and feedback from industry professionals, we've identified what are considered core features of sales enablement software to guide your decision.

Core sales enablement software features

Common sales enablement software features

If you'd like to learn more about sales enablement software features and get recommendations for your business, contact our team of advisors. 

Benefits of using sales enablement software

Implementing sales enablement software can help organizations reduce missed opportunities, improve the customer experience, and drive better business results. Our analysis of 4,106 user reviews from the last year shows that customer engagement insights, content management, and sales team efficiency are some of the top-rated benefits of sales enablement software: [1]

• Customer engagement insights: Sales enablement software can help sales teams better understand customer behavior and preferences, resulting in personalized interactions, higher conversion rates, and enhanced customer experience.

• Effective sales content management: Sales enablement software usually allows businesses to create, organize, optimize, and store their content throughout the sales cycle. By consolidating all sales collateral into one place, companies can reduce the time they spend looking for materials. 

• Sales team efficiency: With readily accessible and relevant content, the software can help sales reps focus more on engaging with prospects and closing deals, thereby improving the team’s efficiency. 

How to choose the best sales enablement software for your business

Step 1: Define your requirements

Before selecting the right sales enablement software, it is important to determine and outline specific requirements. Defining requirements involves more than just selecting software features. It also includes considering factors like customization, budget, integration capabilities, and the support offered by the vendor.

Consider user experience when choosing the best sales enablement software

Users typically expect a flawless experience when using the software so that they don’t have to deal with a bad user interface. Make sure that the software allows sales reps to easily access all the necessary content and information required to engage with potential clients.

Analyst tip: When choosing sales enablement software, prioritize a user-friendly interface. If your team can’t navigate the platform easily, efficiency drops. Look for intuitive dashboards, mobile access, and minimal training needs to encourage adoption across all sales roles.

Ensure that the software adheres to best security practices

It is important to identify how the software handles data across multiple users in different regions with no security risks. Therefore, it is essential to understand who is authorized to invite users and where the data resides. When selecting software, you should equip yourself with information on the platform’s security, such as whether the software conforms to US data protection laws and whether the platform has any security controls in place to prevent data theft. 

Analyst tip: When choosing sales enablement software, don't overlook security. Look for robust data encryption, role-based access controls, and compliance with data standards. Protecting customer and sales data should be a top priority for any business.

Integration capabilities

As a business grows, it may need more tools and technologies to improve customer service. Organizations can use integration capabilities to effectively combine and utilize these technologies. For instance, sales enablement software can integrate with LMS platforms to directly train sales reps and equip them with the latest sales techniques and product knowledge. Such integrations can eliminate the need to switch between different platforms. 

What is the cost of sales enablement software?

The cost of sales enablement software may depend on various factors, including:

• Team size

• Feature set

• Integration with existing systems

• Training and support costs

However, our analysis finds that the basic version of sales enablement software starts at an average of $26 per month, while high-level versions typically cost around $91 per month. [2]

Step 2: Make a shortlist of sales enablement software

With numerous software options available in the market, it may be difficult to choose the right software. Selecting the best software can, however, become easier if you have the right resources and support. 

Get support from a qualified advisor

At Software Advice, we have advisors with experience in helping hundreds of businesses find software solutions to match their needs and budget. If you are seeking assistance, you can chat online now with an advisor or schedule a phone call. In just a few minutes, our advisor will help you identify a shortlist of options that align with your practice’s requirements.

Explore our list of sales enablement software FrontRunners

If you are not interested in talking to our advisor yet, you can also start compiling your shortlist of software with our FrontRunners report. Only products that receive top user ratings make it to this list. To be eligible for consideration, a product must:

• Have at least 20 unique user reviews in the last 24 months

• Be a stand-alone sales enablement software product

• Offer these features:

  • Content management

  • Reporting/analytics

  • Sales onboarding & training

Check out our full methodology description for more details on how the report is compiled.

Step 3: Pick your best option

After you’ve narrowed down your options, the next step is to look at vendor demos. Demo sessions from vendors can help you examine features, make the right investment, and understand pricing. 

How to prepare for vendor demos

Once you have the shortlist of sales enablement software, set up demo sessions with the vendor to gain insights into the products. Also, ask specific questions about pricing models, support, features, and training resources to make informed decisions. 

Here are some questions you should ask vendors during demo sessions:

Is there a way to organize the resources and materials sellers use every day so they’re equipped to handle customers’ challenges quickly?

When selecting sales enablement software, ensure that it offers a centralized platform to store, classify, and easily access relevant content, including sales decks, case studies, and product information. A searchable database would make it easier for sales reps to quickly locate specific information based on customers’ requirements. 

Can the sales enablement software integrate well with the existing sales technology stack?

Make sure that the sales enablement platform can integrate with your existing sales technologies. For example, sellers usually check their calendars, and they use them to schedule prospecting time and attend meetings. So, make sure to check whether the sales enablement software can integrate with calendar apps to deliver and present content to their customers. 

Does the software improve onboarding for new reps?

The sales enablement software should ideally allow salespeople to access training modules at any time. This can help ensure everyone on the team follows the same sales process, making it easier for new sales reps to onboard without hassle. 

Software related to sales enablement software 

Based on which sales enablement software you select, you may have to integrate or use some similar software types to improve your organization's sales strategy. Some types of software that are closely related to sales enablement but may or may not be included in your sales enablement system include:

• CRM software: Customer relationship management (CRM) software is typically used to automate and manage an organization's customer lifecycle. The sales team and call center reps use it to interact with customers and quickly respond to their needs. 

• Inside sales software:Inside sales software is a platform designed for sales reps to sell services and products remotely via digital channels such as emails, phone calls, or online chat. Such software enables them to manage the sales process without requiring in-person meetings. 

• Lead management software:Lead management software is a platform that assists businesses in handling potential customers or leads through the sales process.  

• Marketing automation software:Marketing automation software automates various marketing tasks, such as lead scoring, email marketing, and advertising. Businesses can use this software to save time and scale their marketing efforts. 

• Mobile event apps:A mobile event app is a software solution specifically designed for smartphones and tablets that helps organizers and attendees manage events. 

• Proposal management software:Proposal management software is a tool designed to help businesses create, handle, track, and monitor the entire process of developing and submitting proposals to potential clients. This,in turn, can streamline the proposal writing process and allow efficient collaboration to win new contracts. 

• Sales content management software: Sales content management software is used to create, organize, store, and share content and collateral in a centralized location so that sellers can quickly access and share relevant content with buyers.  

• Sales force automation software:Sales force automation software, also known as SFA, is a platform that is designed to automate repetitive tasks within a company’s sales process, enabling teams to focus more time on closing deals and customer engagement. 

• Sales tracking software:Sales tracking software is a tool that enables businesses to capture, track, and analyze sales activity. It offers insights into sales performance and helps teams identify areas for improvement. 

About our contributors

Author

Smriti Arya is a writer at Software Advice, where she helps small businesses find the right software solutions. She draws insights from over 550,000 user reviews and nearly 48,000 interactions between Software Advice advisors and buyers.

Before joining Software Advice, she covered lifestyle, education, and technology trends. Her work has appeared in Medium and Canadian publications like Business in Vancouver and Canadian HR Reporter.

Editor

Parul Sharma is a content editor at Software Advice with expertise in curating content for various niches, including SaaS, digital marketing, and search engine optimization. With over half a decade of experience in content writing and editing, Parul has the expertise to simplify complex terms into engaging, valuable content for targeted audiences. She completed her graduation and post-graduation in English literature from Delhi University and was awarded the Dr. Asha Sahni Memorial Award for being the highest scorer in her graduating class.

Parul has contributed to the news, lifestyle, education, and health verticle of DNA India, India’s premier media channel. Outside of work, she can be found curating healthy recipes, coloring in mandala books, and spending quality time with her family.

Sources

• Software Advice reviews data: Software Advice reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the production date. Read the complete methodology.

• Software Advice software pricing data: Only products with publicly available pricing information and qualified software products within the category, as of May 2024, are included in the pricing analysis. Read the complete methodology.