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Pacific Amber’s AmberPOS offers a point of sale software solutions to a variety of retail specialties, ranging from small to midsized, in the United States and Canada. In addition to point of sale functionality, AmberPOS incl...Read more about AmberPOS

4.1 (53 reviews)

14 recommendations

Rain POS

Rain is an all-in-one point-of-sale, website, and marketing system for small to midsized retailers. Music, dive, sporting goods, paddle, craft, sewing, quilting, and clothing boutiques will find Rain is an excellent fit for their...Read more about Rain POS

4.2 (132 reviews)

13 recommendations

Windward System Five

Windward Software's Windward System Five helps small to midsize businesses manage their operations by providing an integrated point of sale and accounting solution with real-time inventory management. Windward System Five is ...Read more about Windward System Five

3.8 (189 reviews)

2 recommendations


Texada is a cloud-based equipment rental management solution that helps small to large enterprises manage rented assets, owned assets and available equipment. The platform also allows users to track a complete rental lifecycle inc...Read more about Texada

4.4 (33 reviews)

1 recommendations

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Asset Panda

Asset Panda is a cloud-based platform for facility managers that offers a suite of applications including asset tracking and maintenance management. It is compatible with Windows, Mac, iPad, iPhone and can be used from anywhere wh...Read more about Asset Panda


Booqable is cloud-based rental software that includes a website builder, rental management features, and a mobile app for iOS and Android. The software allows users to create a professional website with a dedicated online bookin...Read more about Booqable


EZRentOut is a cloud-based equipment rental solution that caters to businesses across various industries such as construction, event management, IT, sports and more. Features include contract management, inspection management, med...Read more about EZRentOut

Twice Commerce

Twice Commerce is an all-in-one commerce platform for selling products and equipment as a service. Twice supports circular business models, such as rentals, subscriptions, and second-hand sales. The inventory management system is ...Read more about Twice Commerce

Point of Rental Software

Rental Essentials is a cloud-based rental and inventory management software, which assists businesses of all sizes with online bookings and preventive maintenance. Its key features include accounting, customer information, reporti...Read more about Point of Rental Software


Flex is a cloud-based rental and inventory management solution that helps businesses streamline rental, sales and operations processes. Flex offers various features such as inventory scanning, availability viewing, location tracki...Read more about Flex


Rentman is a cloud-based resource management and planning software that helps AV & Event companies manage their daily operations and improve their workflows. Key features include Equipment Scheduling, Equipment Tracking, Crew Sche...Read more about Rentman

Current RMS

Current RMS is a cloud-based rental management solution designed to help small to large enterprises in AV, lighting, events, production and broadcast industries. It systematically releases new updates based on customer feedback an...Read more about Current RMS


HireHop is a fully-featured equipment rental software in the cloud, which can be used on any device such as a phone, iPad, PC and Mac anywhere in the world. There is nothing to install and so there are no installation costs makin...Read more about HireHop


Indexic is a Tour, Rental & Activity operator reservation solution allowing companies online reservations, manage resources & e-waiver/lease in one platform. The software features the ability to track equipment and view it on o...Read more about aReservation


Alert Rental is a retail management system designed to help rental businesses manage inventory, order dispatching, work orders and other administrative processes on a unified interface. Managers can utilize the drag-and-drop funct...Read more about Alert

Asset Infinity

Asset Infinity is a cloud-based asset management suite. The product is available on the web and mobile (Android and iOS). Asset tracking and management module offers features like location, department, employee wise tracking, doc...Read more about Asset Infinity


Quipli helps businesses create online storefronts for managing and approving orders. Features include online renting, eCommerce, digital storefronts, order approval, payment processing, inventory management, inventory catalog. Qu...Read more about Quipli


RentMaster is a rental management software designed to help businesses manage stocks, pickups, deliveries, orders and customer communications. The platform enables managers to track real-time product availability and define catego...Read more about RentMaster


ADVANTAGE 365 is a comprehensive, cloud-based equipment rental solution that centralizes and automates rental management, equipment sales and service in one tightly integrated, mobile-friendly platform. Certified for Microsoft B...Read more about ADVANTAGE 365

HBS Systems

HBS Systems is an inventory management software designed to help businesses in the agriculture, industrial, construction, equipment rental and other sectors manage finances, warranty, sales, fleet and suppliers. The platform enabl...Read more about HBS Systems

Buyers Guide

Last Updated: March 16, 2023

Equipment rental businesses are vastly different from their traditional retail peers. While most standard retailers sell a product and end that sales cycle, rental businesses are essentially selling time and recouping the equipment upon completion of that time.

This nuance in business model leaves rental businesses in need of differentiated software. Equipment rental software is the answer. It offers features for managing incoming and outgoing inventory, tracking customer rental histories and assisting in necessary equipment maintenance.

But not all equipment rental software is made equal. For example, some systems specialize in reserve online pickup in-store—but that model isn't a fit for all rental operations. Read on to learn about equipment rental systems and the must-have features.

In this guide, we'll cover:

What Is Equipment Rental Software?

Common Features of Equipment Rental Software

What Type of Buyer Are You?

Benefits of Adopting Equipment Rental Software

Market Trends to Understand in Equipment Rental Management

What Is Equipment Rental Software?

Equipment rental software is the backbone of a rental-based business model. While traditional retailers use point of sale (POS) systems, rental operations rely on point of rental (POR) software to manage their unique business needs.

Within these equipment rental management systems, equipment is catalogued into an inventory database, rental reservations are accepted and scheduled and equipment servicing and maintenance is managed.

Rental equipment software manages all points of the customer experience and operational processes of a rental-based business, as depicted below:

Rental Customer Experience


Rental Operations Process


These two images depict the basic touchpoints and interactions that customers have with rental businesses, from both their own perspective and that of the business. Rental equipment management software helps rental businesses achieve operational success at each of these touchpoints.

Common Features of Equipment Rental Software

Equipment rental software provides users with the tools necessary to manage the front and backend of an equipment rental business. Key features include:

Inventory management

Input equipment information. Assign equipment into kits if more than one piece is needed in rental. Monitor rentals to forecast future reservations. Analyze availability rate of specific equipment to determine if more should be purchased for rental.

Order tracking

Track existing rentals to ensure equipment is returned on time. Assign necessary fees for equipment returned late.

Availability schedule

Provide customers with availability information so they can plan accordingly.

Online equipment reservations

Enable customers to reserve and pay for equipment online. Increases customer experience with online convenience. Allows customers to book ahead to ensure availability.

Quoting and proposals

Generate price quotes and proposals based on equipment rented, duration of rental. Factor in insurance or any other specialized pricing.

Reporting and analytics

Record and analyze key performance data to improve operations. Determine equipment downtimes. Ensure quantity of equipment is sufficient.

Service maintenance

Schedule regular preventative maintenance for equipment to decrease overall downtime. Record any issues customers have with equipment for further inspection.

Customer management

Gather valuable customer contact and rental history information. Leverage rental history for targeted marketing and promotion. Enable loyalty program rewarding repeat customers.

Employee management

Manage employee performance to determine how many rentals individual staff members are generating.

Payment processing

Process rental equipment payment without the need for additional software. Offer payment plans for higher cost items. Record customer payment information to apply to future rentals.

What Type of Buyer Are You?

This section lists common types of buyers (e.g., common industries, business sizes, types of organizations etc.) and discusses the unique considerations of each.

Small business; rentals only. These buyers are looking for the basic features to support their rental business. They want to graduate from Outlook, manual spreadsheets and paper contracts, and want to add rental management software capabilities for forecasting availability and increasing customers.

Online rentals. These buyers are looking for an e-commerce platform that supports their rental model. They want customers to rent equipment from their inventory and then schedule a time to pick it up or have it delivered. For a delivery-based model, additional capabilities will be needed to support shipping (to the customer and back to the business).

Rentals and sales. These buyers operate a traditional retail business with an equipment rental component. They want a combination of rental and selling capabilities. They need a point of sale to support selling equipment and other products, as well as a rental reservation and booking system. Total inventory for these businesses will need to be categorized based on whether the product is able to be sold, rented or both.

Large/technical equipment rentals. These buyers are renting large equipment such as bulldozers and cranes. In addition to the common equipment rental management features, these buyers need a huge emphasis on the maintenance of their equipment assets. This includes predictive and preventative maintenance that ideally leverages data fed from sensors on the equipment itself. Contractual agreements will also need to be more detailed given the liabilities of the equipment due to the highly technical and costly nature of these assets.

Enterprise. These buyers work for large organizations. They may have multiple locations and/or equipment inventories they rent. They place a premium on integrating their data (inventory, customer etc.) so that they have a unified view of the overall business.

Benefits of Adopting Equipment Rental Software

Regardless of which type of buyer you are, the many features of equipment rental software bring tons of benefits to help rental businesses achieve operational success. These benefits include:

Newfound organization. Many rental businesses will move to equipment rental management software from less efficient manual methods, such as spreadsheets, basic emailing for customer management and even paper tickets and contracts. Equipment rental software will provide incredible organizational benefits for these new adopters. Automating the tracking and availability of equipment, setting maintenance reminders and autogenerating customer communications will free up operators to spend more time training employees and checking in on customers.

Increased transparency. Equipment rental reporting tools give operators and managers unparalleled transparency and insight into their business. Specialized reporting dashboards offer a customizable view of the status on all equipment the company has. And such dashboards can be drilled down to account for filters such as equipment type, time since last maintenance and time until rental is returned. All of this combined enables rental businesses to make more informed decisions to propel their operations.

Decreased equipment downtime. Equipment rental software offers two distinct means of decreasing equipment downtime, thus enabling businesses to generate more money per asset:

  • The first is through maintenance management features that monitor metrics such as overall usage and time since last maintenance to prescribe predictive and preventative maintenance. By ensuring equipment is properly maintained through automated maintenance, rental businesses can keep assets out of the shop and keep them rented.

  • The second benefit equipment management software has for decreasing downtime is simply greater transparency into scheduling. By having an organized calendar of unrented days, businesses can focus on renting their equipment these days to increase revenue.

Market Trends to Understand in Equipment Rental Management

Shift to online renting. This could be as simple as "it worked for the car rental industry," but there are more layers to the trend in equipment rental businesses offering online catalogues and reservation capabilities. The age for digital B2B commerce is here, so it's imperative that equipment rental business build their online presence.

Mobile. Providing mobile apps, or at least mobile-friendly websites, enables renters to quickly turn to your business to browse available equipment while in the field. And mobile customer portals to review current rental details and communicate with rental businesses offers a value add for renters while improving the chances of a business renting more or upselling equipment.

Internet of things (IoT). The innate mobility of rented equipment lends itself well to GPS tracking tools. And the extreme costs of operating these machines (i.e., fuel, maintenance etc.) makes onboard equipment monitoring sensors a beneficial and welcomed addition for renters. The combination of these tools and the many mobile and wearable devices typically used in the field by renters creates a healthy ecosystem of connected devices, also know as the internet of things (IoT). The monitoring prowess of the IoT, especially as it relates to sensors in rented equipment provides a great value add for equipment rental businesses that very soon will become expected from many industries that rely on said equipment to complete jobs.