Software Advice helps hundreds of restaurant operators choose the right online food ordering software to process online orders and streamline the ordering process. How does it work?

Online Ordering Systems


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NetSuite for Retail is a cloud-based multi-channel retail management solution for retailers that combines e-commerce, POS, and order management functionalities. The software provides a unified retail system with back office management... Read More
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NetSuite for Retail is a cloud-based multi-channel retail management solution for retailers that combines e-commerce, POS, and order management functionalities. The software provides a unified retail system with back office management... Read More
 
 
Epos Now is a retail management system for small to mid-sized businesses. In addition to its Point of Sale module, the solution also offers integrated Inventory Management, Customer Management, and Retail Accounting, including general... Read More
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Epos Now is a retail management system for small to mid-sized businesses. In addition to its Point of Sale module, the solution also offers integrated Inventory Management, Customer Management, and Retail Accounting, including general... Read More
 
 
TouchBistro is an iPad-based point of sale (POS) solution for restaurants of all types. Specifically designed to meet the unique needs of the restaurant industry, TouchBistro comes complete with food service specific features and advanced... Read More
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TouchBistro is an iPad-based point of sale (POS) solution for restaurants of all types. Specifically designed to meet the unique needs of the restaurant industry, TouchBistro comes complete with food service specific features and advanced... Read More
 
 
Built exclusively to provide a POS system for the restaurant and food service industry, Toast POS is a robust solution for all types of food service businesses, including bars, quick service, and full-service restaurants. For restaurants... Read More
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Built exclusively to provide a POS system for the restaurant and food service industry, Toast POS is a robust solution for all types of food service businesses, including bars, quick service, and full-service restaurants. For restaurants... Read More
 
 
Lavu is a Point of Sale solution designed for use by restaurants, bars, and nightclubs - from full-service, quick-service, and franchise restaurants, to food trucks, coffee shops, and lounges. Users can choose between bar, restaurant,... Read More
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Lavu is a Point of Sale solution designed for use by restaurants, bars, and nightclubs - from full-service, quick-service, and franchise restaurants, to food trucks, coffee shops, and lounges. Users can choose between bar, restaurant,... Read More

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Lightspeed Restaurant is a cloud-based point of sale (POS) solution for restaurants suitable for full-or quick-service restaurants, bars, nightclubs, hotel restaurants, cafes and more. Key features include floor management, customer... Read More
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Lightspeed Restaurant is a cloud-based point of sale (POS) solution for restaurants suitable for full-or quick-service restaurants, bars, nightclubs, hotel restaurants, cafes and more. Key features include floor management, customer... Read More
 
 
Breadcrumb POS by UpServe is a cloud-based point of sale (POS) solution that caters to restaurants and bars, helping them manage their interaction with the customers. Key features include shift notes, tip adjust, spilt checks, logbook... Read More
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Breadcrumb POS by UpServe is a cloud-based point of sale (POS) solution that caters to restaurants and bars, helping them manage their interaction with the customers. Key features include shift notes, tip adjust, spilt checks, logbook... Read More
 
 
Clover is an integrated point-of-sale (POS) system with custom hardware designed for several types of retailers. The program is available in both web-based and server-based deployment versions and offers a mobile POS option in addition... Read More
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Clover is an integrated point-of-sale (POS) system with custom hardware designed for several types of retailers. The program is available in both web-based and server-based deployment versions and offers a mobile POS option in addition... Read More
 
 
Revel is a cloud-based business platform that integrates operations and customer channels with point-of-sale (POS) functionality in a single dashboard. It is suitable for stores and restaurants of all sizes and provides users with... Read More
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Revel is a cloud-based business platform that integrates operations and customer channels with point-of-sale (POS) functionality in a single dashboard. It is suitable for stores and restaurants of all sizes and provides users with... Read More
 
 
Rezku POS by Guest Innovations is an all-inclusive point of sale (POS) system designed for bars/nightclubs and restaurants. The solution is available through on-premise terminals and cloud-based iPad tablets. Key features of the system... Read More
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Rezku POS by Guest Innovations is an all-inclusive point of sale (POS) system designed for bars/nightclubs and restaurants. The solution is available through on-premise terminals and cloud-based iPad tablets. Key features of the system... Read More

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Bepoz is a cloud-based point-of-sale (POS) solution designed for restaurant, retail and admissions businesses of all sizes. The product caters to both single as well as multi-location retail. It offers stock control, cash control,... Read More
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Bepoz is a cloud-based point-of-sale (POS) solution designed for restaurant, retail and admissions businesses of all sizes. The product caters to both single as well as multi-location retail. It offers stock control, cash control,... Read More
 
 
Talech Register is a cloud-based retail solution that offers point-of-sale(POS), inventory and customer management, and analytics. The solution stores in the cloud, and can be accessed from multiple devices. The solution can also be... Read More
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Talech Register is a cloud-based retail solution that offers point-of-sale(POS), inventory and customer management, and analytics. The solution stores in the cloud, and can be accessed from multiple devices. The solution can also be... Read More
 
 
eHopper is a cross-platform point-of-sale software designed for small size retail stores and available for Windows, Android, iOS and Poynt Smart terminals. In addition to the POS module, eHopper offers a suite of applications like... Read More
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eHopper is a cross-platform point-of-sale software designed for small size retail stores and available for Windows, Android, iOS and Poynt Smart terminals. In addition to the POS module, eHopper offers a suite of applications like... Read More
 
 
iVend Hospitality is a Windows-based point of sale (POS) and hospitality management solution that helps users across the food and beverage industry to monitor and manage their front and backend operations. It offers a core POS system... Read More
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iVend Hospitality is a Windows-based point of sale (POS) and hospitality management solution that helps users across the food and beverage industry to monitor and manage their front and backend operations. It offers a core POS system... Read More
 
 
LS Nav is a retail management system consisting of point of sale (POS) and enterprise resource planning (ERP). Key features include inventory management, customer management, retail accounting, e-commerce, warehouse management and... Read More
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LS Nav is a retail management system consisting of point of sale (POS) and enterprise resource planning (ERP). Key features include inventory management, customer management, retail accounting, e-commerce, warehouse management and... Read More

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W3bstore is an e-commerce solution for retailers and e-commerce businesses with multiple stores, warehouses, suppliers or brands. Features include multi-channel management, reorder management, supplier management, warehouse inventory... Read More
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W3bstore is an e-commerce solution for retailers and e-commerce businesses with multiple stores, warehouses, suppliers or brands. Features include multi-channel management, reorder management, supplier management, warehouse inventory... Read More
 
 
Nobly POS is supported in over 20 countries including the US, UK, and Canada. Merchants use Nobly POS to manage inventory and staff, gather business insights using more than 30 reports, set up loyalty schemes, and take credit card... Read More
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Nobly POS is supported in over 20 countries including the US, UK, and Canada. Merchants use Nobly POS to manage inventory and staff, gather business insights using more than 30 reports, set up loyalty schemes, and take credit card... Read More
 
 
Square Point of Sale is a mobile phone app available on Google Play and the App Store. The system is designed to run on a tablet or smartphone. Key capabilities include online payment processing, sales reports, inventory and digital... Read More
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Square Point of Sale is a mobile phone app available on Google Play and the App Store. The system is designed to run on a tablet or smartphone. Key capabilities include online payment processing, sales reports, inventory and digital... Read More
 
 
CAKE is a cloud-based point of sale (POS) solution for restaurants. Primary features include payment acceptance, guest and waitlist manager, online ordering, gift cards and tableside ordering. It allows users to track real-time sales... Read More
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CAKE is a cloud-based point of sale (POS) solution for restaurants. Primary features include payment acceptance, guest and waitlist manager, online ordering, gift cards and tableside ordering. It allows users to track real-time sales... Read More
 
 
Loyverse POS is a cloud-based, mobile point-of-sale solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse... Read More
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Loyverse POS is a cloud-based, mobile point-of-sale solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse... Read More
 

Buyer's Guide

by Agnes Stubbs,

Last Updated: November 9, 2018


Online ordering is making a big impact on the restaurant industry. A 2017 survey conducted by Morgan Stanley found that 52 percent of take-out or delivery orders were made online, through a restaurant website, delivery service website or mobile app.

The widespread popularity of online food ordering is nowhere more evident than in the growth of third-party apps such as GrubHub and UberEats. More than 3 million people placed an order through GrubHub in the past year alone.

But the convenience these services provide do not come cheap for restaurant partners. Restaurants often pay hefty commission fees—between 15 to 35 percent—in exchange for using these third-party platforms.

Budget-conscious small and midsize restaurants can choose from a variety of in-house online ordering software—most of which do not charge commission fees that eat into their bottom line. Unfortunately, choosing an online ordering software platform requires a great deal of time and research.

This buyer's guide will help restaurant owners and operators get an understanding of what's out there in the online ordering software market and what common features to look out for when shopping for a system.

Here's what we'll cover:

What is Online Ordering System Software?
Common Features of Online Ordering System Software
What Type of Buyer Are You?
Benefits of Online Ordering System Software

What Is Online Ordering Software?

Online ordering software lets customers place an order to a restaurant through a webpage or app, with the option for delivery or pick-up.

Here's a breakdown of how online ordering works:

  • Your customer places an order for menu items through your website or app
  • You receive a notification through your online ordering software
  • Depending on the system, or your personal preference, the order is automatically processed or you can choose to review and approve the order
  • Your customer receives a confirmation of their order
  • Your kitchen staff starts cooking

Beyond those basic ordering capabilities, online ordering software also helps restaurant operators capture valuable customer data.

This gives you the ability to know who your customers are, as well as make informed decisions about what your restaurant can do to drive sales and loyalty.

Common Features of Online Ordering Software

Online ordering software will offer some, if not all, of the following features:

Online menu

Displays food items on a customized website/app for customers to review. Can be easily updated in real-time to reflect promotions or specials.

Online ordering

Enables orders to be input and sent to the kitchen for preparation. Orders can be entered by a server at a POS or by a customer using online ordering.

Online sales reporting

Shows real-time inventory and sales data, and tracks orders, total sales, top menu items, average check amounts and delivery orders.

Customer data capture

Collects customer data (e.g. names, emails, contact details, order history) for orders placed to give you valuable insights.

Restaurant POS integration

Provides greater consistency and efficiency by interfacing with a restaurant's existing POS system.

Loyalty and gift card integration

Helps restaurant operators retain and reward loyal customers based on their order history.

What Type of Buyer Are You?

The target audience for online ordering software are restaurant operators and owners who are looking for a quick and efficient way for their customers to order food items online, whether via their website or through an app.

Restaurant owners seeking POS integration: These buyers are looking for an online ordering system that will integrate with their restaurant POS.

With an online ordering software that integrates with an existing POS, online orders are being sent directly into the POS system and routed to the kitchen. All orders are handled entirely via the POS system and accounted for in the restaurant's entire sales reporting.

Restaurant owners seeking a standalone platform: These buyers are looking for a standalone online ordering platform, independent from their restaurant POS.

Because standalone platforms specialize in online ordering, buyers of these platforms are typically highly focused on the online ordering and delivery aspect of their business. In most cases, online ordering and delivery consists of the majority of their business.

These platforms may come with extras such as 24/7 customer support, the ability to send coupons or discounts and advanced SEO tools. They are also likely to take some form of commission or transaction fee on every order.

Benefits of an Online Ordering Software System

More than ever, restaurants are recognizing that there is a significant chunk of money to be made in the online food ordering and delivery space. Here are some of the benefits of implementing online ordering software:

Simplify the ordering process: Phone orders can disrupt the workflow within a restaurant, keeping customers waiting on the line or causing incorrect orders. Online ordering lets customers make specific orders at their own convenience.

Customers have a clear view of the menu items laid out in front of them and are able to communicate what they want, with minimal communication issues. That, in turn, frees up time for your employees to focus on running your restaurant.

Revel System Online Ordering

Revel Systems' customizable online ordering dashboard.

Manage your online ordering system in real-time: Things move fast in the food industry. Naturally your online ordering system should reflect the time sensitivities of the restaurant industry.

Whether it's featuring a weekend special or simply removing a dish from the menu, having a white-label online ordering system enables you to make changes on the fly anytime you want.

TouchBisto online ordering interface

Update and edit your menu on TouchBistro's dashboard.

Valuable insight into sales and customer data: It's crucial to track and analyze how your restaurant is performing in online sales.

One of the biggest advantages of having an online ordering system is the ability to have an overview of your sales reports and understand what your metrics are, at the highest level.

These reports can also give you a more detailed insight into your sales such as average order, top-selling menu items and customer demographics, which you can then leverage for targeted marketing promotions.

Market Trends to Understand

As online ordering becomes the norm in the food culture, a battle for customers is heating up between third-party services such as GrubHub or Uber Eats and in-house software platforms. Here are some of the trends to watch:

Sales and customer analytics are key to remaining competitive. Tracking customer data is crucial for restaurants in the online ordering and delivery space. Online ordering help you capture more of your customers' data, provide a more detailed understanding of what's working and what isn't, and can manage create loyalty programs for your customers.

Online ordering via mobile apps will increase. A study of 126 restaurants by Gartner found that 75 percent of brands offered a mobile app (content available to Gartner customers). For busy customers on the go, mobile apps provide not just a quick and convenient way to place orders, but a great way to build customer loyalty.

"Mobile app customers tend to order more often and have a higher average ticket than in-store customers," Curt Garner, chief digital and information officer at Chipotle told Adweek. "Rapid reorder of favorite and recent orders is a great example of one of these features."

 

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