Find the best Restaurant CRM

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Epos Now

Epos Now POS systems are an effective business management, sales, and payment solution for single-site, multi-site, and online businesses. Popular with retailers and hospitality businesses in many industries, Epos Now POS systems ...Read more about Epos Now

3.3 (383 reviews)

41 recommendations

Lavu POS

Lavu is a Point of Sale solution designed for use by restaurants, bars, and nightclubs - from full-service, quick-service, and franchise restaurants, to food trucks, coffee shops, and lounges. Users can choose between bar, restaur...Read more about Lavu POS

4.2 (215 reviews)

27 recommendations

NetSuite

With an integrated system that includes ERP, financials, commerce, inventory management, HR, PSA, supply chain management, CRM and more – NetSuite enables fast-growing businesses across all industries to work more effectively by a...Read more about NetSuite

4.2 (1517 reviews)

24 recommendations

TouchBistro

TouchBistro is an all-in-one POS and restaurant management system that makes running a restaurant easier. Providing the most essential front of house, back of house, and guest engagement solutions on one powerful platform, TouchBi...Read more about TouchBistro

3.9 (395 reviews)

22 recommendations

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Toast POS

Toast POS is a flexible system built exclusively for restaurants and the food service industry. Offering tools like online ordering, delivery, takeout, mobile app ordering, contactless payments, and e-gift card purchasing, this so...Read more about Toast POS

4.2 (513 reviews)

21 recommendations

CAKE POS

CAKE provides an easy-to-use POS that owners will learn like a pro in a short amount of time. The restaurant management system takes care of everything in one place with integrated online ordering, curbside pickup, reservations, ...Read more about CAKE POS

4.6 (506 reviews)

17 recommendations

HungerRush 360

HungerRush is your trusted partner in the restaurant industry, providing integrated solutions designed to simplify your operations and enhance the overall dining experience. Whether you're standing up your first restaurant or look...Read more about HungerRush 360

3.7 (41 reviews)

12 recommendations

Rezku POS

Rezku is the premier POS, used by successful restaurants, bars and pizzerias to compete at a higher level, earn new business and eliminate headaches. Rezku comes complete with everything modern food and beverage concepts need for...Read more about Rezku POS

4.5 (27 reviews)

11 recommendations

SpotOn

SpotOn Restaurant is a cloud-based point-of-sale solution that enables businesses to streamline processes related to food ordering, tableside payments, customer retention and more. The online ordering functionality enables busines...Read more about SpotOn

4.3 (312 reviews)

7 recommendations

Paladin Point of Sale and Inventory Management

For over 40 years, Paladin Data Corp. has been helping independent retail businesses run better. Paladin point of sale (POS) and inventory management software automates time-consuming inventory chores and provides business owners ...Read more about Paladin Point of Sale and Inventory Management

4.6 (21 reviews)

7 recommendations

BrewPOS

BrewPOS is a Windows IOT solution for restaurants designed to intuitively manage the daily functions for your restaurant. Open Tabs with EMV chip cards and close them without the customer present. Never keep a credit card behind t...Read more about BrewPOS

4.9 (7 reviews)

7 recommendations

LS Retail

LS Central is a unified POS and ERP software solution built on Microsoft Dynamics technology. It brings together several functionalities in one application such as financials (the Microsoft Dynamics ERP), point of sale (POS), stor...Read more about LS Retail

4.3 (125 reviews)

1 recommendations

iVend Retail

iVend Retail by CitiXsys is an integrated POS software application delivered on cloud. Our SaaS platform empowers retailers to provide exceptional customer experiences throughout the entire shopper journey. iVend Retail includes c...Read more about iVend Retail

3.9 (15 reviews)

1 recommendations

Square Point of Sale

Square Point of Sale is a mobile POS system available for iOS and Android devices. Key capabilities of the Square POS system include online payment processing, sales reports, inventory tracking, digital receipts, email and SMS mar...Read more about Square Point of Sale

Odoo

Odoo is the #1 open-source integrated business apps suite. Main apps include Website Builder, eCommerce, CRM, Accounting, Project Management, Warehouse Management, Manufacturing, Human Resources, and Marketing. There is an app for...Read more about Odoo

Clover

Clover POS is an integrated point-of-sale (POS) system with custom hardware designed for several types of retailers. This POS system is available in both web-based and server-based deployment versions and offers countertop hardwar...Read more about Clover

Loyverse POS

Loyverse POS is a cloud-based, mobile point-of-sale solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. ...Read more about Loyverse POS

Route4Me

Route4Me is a cloud-based fleet management solution designed for small, midsize and large businesses. Primary features include route planning and routing guides. It allows users to type-in or upload customer addresses and plan a r...Read more about Route4Me

Yelp Guest Manager

Yelp Guest Manager helps restaurants manage all of their front-of-house operations across the entire dining experience through one fully integrated solution — by bringing together Yelp Waitlist, Reservations, Kiosk, Takeout, Table...Read more about Yelp Guest Manager

talech

Talech POS is a cloud-based retail, restaurant & bar and professional services solution that offers point-of-sale (POS), inventory and customer management, appointment scheduling and deep, real-time analytics. The solution stores ...Read more about talech

Buyers Guide

Last Updated: March 16, 2023

In the restaurant business, growing your customer base is important, but it isn't the ultimate prize. The real prize is your list of regular patrons, which you must constantly try to expand by turning new patrons into repeat customers. Sure, your food plays a big role here, but technology can also help.

According to Toast's 2017 Restaurant Technology report, 95% of restaurateurs agree that technology improves their business' efficiency. Regardless of the format—quick-service restaurant (QSR) or fine dining, a chain or a stand-alone establishment—restaurant customer relationship management (CRM) tools can change how you engage with your customers.

These solutions allow you to personalize customer interactions, roll out customer outreach and loyalty programs, and integrate with third-party aggregators to expand market reach. Interested? We'll help you learn more about restaurant CRMs and what you should consider while evaluating options.

In this buyer's guide, we'll cover:

What is restaurant CRM software?

Common features of restaurant CRM software

What type of buyer are you?

Benefits of having a restaurant CRM

Market trends to understand

What is restaurant CRM software?

Restaurant CRM software helps restaurant managers and owners maintain a centralized database of information on customers who have visited a restaurant or have ordered online. Restaurants of all categories and size can use this data for marketing and sales promotions, email or social media campaigns, and to support loyalty programs.

This type of software offers standardized communication templates, workflows, and automated processes, which make it easier for users to regularly interact with customers and share personalized offers and updates.

Restaurant CRMs also incorporate functionality for table reservations and online ordering (through a restaurant website or third-party platforms). They can also track customer orders and preferences and record details such as allergies, milestones (e.g., birthdays), and past order suggestions to allow restaurants provide personalized offers and services to customers.

Customer-information-dashboard-in-Eatapp-Restaurant-CRM

Customer information dashboard in Eatapp Restaurant CRM (Source)

Benefits of a restaurant CRM

There are many benefits of using a restaurant CRM. Here's a look at the most notable:

  • Improved customer connections: A CRM helps you reach out to your customers through personalized email marketing campaigns, which are equally vital for multibranch QSRs and single-location establishments.

  • Ease of rolling out loyalty and discount programs: With a restaurant CRM, you can leverage your customers' preferences to create customized loyalty and discount programs to improve customer retention. You can also track the success of your ad campaigns with dashboard views.

  • Integrations with with mobile apps and popular ordering websites. A majority of customers now order food and make reservations through third-party apps and websites. CRMs specifically designed for restaurants usually offer integration with these apps.

Common features of restaurant CRM software

Here are the important features to look for when choosing your restaurant CRM software:

Centralized customer information dashboard

The core of a restaurant CRM, customer information includes customer name, contact details, and past transaction history. It can also include milestone dates such as a customer's birthday and anniversary, as well as preferences, allergies, or health warnings.

Email and SMS marketing

Marketing emails and mobile messages can be formatted using built-in templates, personalized, and scheduled for every customer.

Single-view performance dashboard

Most restaurant CRMs provide a single dashboard view of sales and customer statistics, including daily revenue.

Online table reservation system

Some CRMs allow customers to make reservations through third-party apps and websites

Social media and online marketing

Integrations with social media platforms help in rolling out marketing campaigns across multiple platforms, all from within a central dashboard. Offers can be announced to all existing followers and their connections quickly and conveniently.

Loyalty rewards and benefits program

Restaurant CRM tools come with modules for loyalty rewards and benefits programs that are instrumental for enhancing customer retention.

What type of buyer are you?

You need restaurant CRM software if you own or manage any of the following:

  • Food truck or independent restaurant: Outlets operating out of a single location looking to gain competitive edge with customer retention and brand loyalty will benefit from centralized customer information database that can be used for easier and quicker marketing campaign creation. Constant communication with customers makes brand promotion more effective, increasing customer recall.

  • Multibranch restaurant: Multiple-location restaurants or food and beverage establishments look for full-featured CRM software to communicate their promotions and offers to increase customer footfall and enhance customer engagement and retention.

  • Franchised chain: Franchised chains find restaurant CRM software's social media and online marketing feature useful to establish and expand their online presence.

Market trends to understand

Data analytics for hyper-customization: Big data and analytics are becoming pervasive, and restaurateurs are increasingly using transactional data and order histories to hyper-customize their services. Hyper-customization is a rapidly growing trend that allows restaurateurs to understand their customers better, improve the overall customer experience, and retain more customers.

Growth of mobile ordering and payments. The surge in food ordering via smartphones and the rise in mobile payments have made mobile-ready CRMs a must-have for a growing customer base. Mobile payments grew by 75% in 2017, and the trend will only continue to grow.

_Note: _The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.__