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Banking CRM Software
Pulse Mortgage CRM
This Web-based CRM system comes loaded with preconfigured task and email templates, but the program is also easily customized. Pulse streamlines workflow with automated tasks, notifications and drip marketing tools.
SoftVu
SoftVu is a marketing automation solution designed specifically for the financial services industry. The system offers sophisticated email marketing and lead nurturing. It extends lead scoring with an Automated Credit Screening.
Salesforce.com
Salesforce.com has proven to increase collaboration, reduce operation costs and increase scalability for retail banks of all sizes.The solution is hosted in the cloud, so startup costs are low and implementation is quick.
GoldMine CRM
GoldMine CRM is a leader in CRM, with all the features and functionality to meet the needs of your banking organization. It is available in multiple editions, each with extensive sales, marketing and service features.
inContact Hosted Call Center Software
inContact Hosted Call Center software is designed specifically for the financial services industry to help improve customer experience and loyalty, as well as reduce the cost of collections and other service-related costs.
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NetSuite CRM+
NetSuite CRM+ is a complete front office management solution with full integration with back office systems. It is deployed in the cloud and is available on mobile devices, allowing banking professionals to access it anywhere.
Five9 Virtual Call Center
Five9 provides features for banking call centers of all sizes, types and budgets. This on-demand software adjusts in real time to call volume fluctuations. It also easily integrates with many of the most popular CRM systems.
Aplicor Cloud Suite 7
Aplicor Cloud Suite 7 is a full Customer Relationship Management solution with integrated financials ideal for banking professionals. It is designed for SMB customers and can be customized to fit your specific needs.
SugarCRM
A recognized name in the industry, SugarCRM helps thousands of companies in planning, tracking, and executing all their customer relationship management efforts. Built on an open source platform, Sugar is flexible to your needs.
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What is Banking CRM Software?
Today's financial institutions face increasing competition from global banks, regional institutions, the Internet, and alternative funding sources. The best solution for this is to improve customer experience — clients that feel valued and receive high-quality service are less likely to look elsewhere. Customer relationship management (CRM) software for banks will help your financial institution improve customer retention and maximize referral opportunities.
Banking-specific Functionality
CRM software for banks and financial institutions will have standard features like contact management, sales automation and marketing, as well as the following industry-specific features:
| Banking Workflow Automation | Banking CRM software is designed to expedite the loan qualification process. All forms and fields contain the information terminology used in the financial services industry, and the workflow will automate processing of loan requests, ensure uniform enforcement of credit checks, help mitigate risk, and track account activity. |
| Financial Research Engine | Some CRM systems, particularly those designed for non-banking financial institutions, will include industry data to consolidate research into one place. This will include product information, competitive analysis, financial news, and stock tickers. |
| Security & Compliance | Regulation of the banking industry is already complex, and it’s not getting any simpler. One of the biggest benefits of a banking CRM program is that it contains all the security features required for the industry and helps ensure compliance with all regulations, including an audit trail for later use if necessary. |
| Account Consolidation & Tracking | Most financial institutions store client information in multiple systems, which makes accessing that information labor intensive and unreliable. A banking CRM program will consolidate all this data into one place, so that investments, needs, preferences, payment status, and change in risk can all be managed from one accurate, up-to-date location. |
Evaluating Banking CRM Software
Commercial or residential; regional or national; community bank or credit union; mutual funds or capital markets; every financial institutions has different needs that should be carefully considered before purchasing CRM software. When evaluating the software, ask the following questions:
- What sector of banking/financial services are you in?
- Does the software integrate seamlessly with accounting and other software systems already in use by your company?
- Would you benefit from a system that supports upselling?
- Do you want to be able to track your best referral partners and reward them accordingly?
- How important is e-mail marketing in your lead generation process?
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