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Compare Mac CRM Software

This page is managed by
Jay Ivey, Managing Editor
Last updated: July 26, 2014

Top 10 Most Recommended Mac CRM Software Systems

 
Salesforce.com Salesforce.com is a Cloud-based CRM system that is browser-agnostic, meaning you can access the software on your Mac via a Web browser. The software can support businesses of virtually any size and in any industry.
        44 Reviews
 Price
 Demo

855

Recommendations
in the last 30 days
NetSuite CRM+ NetSuite CRM+ is a web-based CRM system with a particularly strong emphasis on sales and marketing automation. The system supports the Mac OS, most modern browsers, and the iPhone and iPad for mobile CRM users.
        4 Reviews
 Price
 Demo

140

Recommendations
in the last 30 days
Hatchbuck Hatchbuck provides software for small to midsize companies seeking a versatile, web-based CRM. Sales and marketing teams can effortlessly manage contacts and email campaigns in a wide variety of industries.
        6 Reviews
 Price
 Demo

83

Recommendations
in the last 30 days
TrackerRMS CRM TrackerRMS is a stand alone sales force automation system that includes features for opportunity management, lead scoring, and lead nurturing. We recommend this system to B2B companies with up to $50 million in annual revenues.
        7 Reviews
 Price
 Demo

67

Recommendations
in the last 30 days
SalesOutlook CRM Although SlaesOutlook is based on the Microsoft Outlook platform, Mac users can access the system on any Internet-enabled device. SalesOutlook provides contact management, email marketing, lead tracking, and pipeline management.
       0 Reviews
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57

Recommendations
in the last 30 days
 

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Propertybase Designed just for the Real Estate industry, Propertybase is a flexible and customizable Customer Relationship Management solution. Web-based, it has a native iOS app, allowing brokers to work from pretty much anywhere.
        2 Reviews
 Price
 Demo

54

Recommendations
in the last 30 days
Microsoft Dynamics CRM This customer relationship management solution best services mid-market and enterprise organizations. It offers industry-specific solutions that meet the needs of various industries, including government, financial services, manuf...
       0 Reviews
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36

Recommendations
in the last 30 days
SugarCRM SugarCRM is an open source CRM solution that sales and marketing teams can customize to fit their needs. In addition to standard CRM features, SugarCRM includes features to manage customer support, call centers and help desks.
        2 Reviews
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34

Recommendations
in the last 30 days
OnContact CRM 7 OnContact CRM 7 is a great fit for mid-sized businesses in several verticals that need to optimize their sales, marketing and support operations. This affordable solution has flexible deployment options and is Mac compatible.
       0 Reviews
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30

Recommendations
in the last 30 days
BigContacts BigContacts is a great option for small businesses that need a simple, user-friendly system for tracking prospective clients throughout all stages of the sales process, as well as robust reporting, scheduling, and email marketing.
       0 Reviews
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26

Recommendations
in the last 30 days
 
 


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Buyer's Guide

Apple is often thought of a consumer-focused brand, controlling both market and mindshare in the consumer electronics industry. However, many businesses are adopting Apple devices as well. While this is particularly the case among the self-employed and small to mid-sized businesses (SMBs), adoption isn’t limited to this area. In 2013, for instance, Apple devices accounted for nearly 90 percent of new mobile device activations in the enterprise.

As a result of this adoption, enterprise software vendors are developing applications specifically for Apple’s operating systems—OS X and iOS. Customer relationship management (CRM) software is a one area where development is already underway. There are currently several CRM solutions on the market available to Apple users. These solutions come in two varieties: Mac-based CRMs and Web-based CRMs.

In this guide, we’ll profile the options available to help you better understand the differences between these two models.

Mac-based CRM Solutions

Several vendors in the market have developed Mac-based CRM solutions, which are built to run natively on the Mac operating system. These systems borrow from the existing infrastructure of a Mac operating system, resulting in a user interface that is similar to the one Apple users are already familiar with.

Elements CRM Software
A screenshot of Elements CRM, a Mac-based CRM system

 

While Mac CRM solutions are excellent options for managing your customer relationships, there are relatively few Mac-based CRM options on the market today. Because of this, software buyers looking for a variety of options should consider looking into Software-as-a-Service (SaaS) systems that are “Mac-enabled,” or adapted for use via the Safari Web browser as well as other modern browsers.

Web-based CRM Solutions

SaaS CRM systems are hosted in the Cloud. In this model, the vendor hosts and maintains the software on servers in a secure, off-site location. Users can access the software from any Web-enabled device, such as a computer, iPhone or iPad. These systems are typically built to be browser-agnostic, meaning they can accessed from Safari, Chrome, or another Web browser you run on your Mac.

With the growth of mobile and tablet devices, more CRM vendors are developing subscription-based Cloud software. One benefit of opting for a Web-based CRM system is that it offers more flexibility down the road should you choose to switch away from Apple devices. If your company decides to go the PC route, for instance, you can continue to run your CRM on a hosted system.

Additionally, with the multitude of Web-based CRM systems available, the market is much larger, giving organizations more options when searching for a CRM to meet their unique functional needs.

A Web-based CRM system also requires a smaller upfront investment. Since the software isn’t installed or maintained on your organization’s premises, you won’t need to dedicate resources to an internal IT staff. Moreover, most Web-based systems are sold on a subscription basis and can be licensed for a more affordable monthly payment.

Other Important Considerations

As you evaluate which option is right for managing your customer relationships, there are a few additional things to keep in mind. If the following considerations are important to you, make sure to discuss them with vendors prior to selecting a CRM system.

Social CRM. CRM vendors increasingly offer social functionality (e.g. social media monitoring) within their CRM application. These systems allow you to access and use data from social media networks such as Facebook, LinkedIn and Twitter. For instance, your sales rep could use the software to monitor a potential customer’s Twitter activity to look for purchasing signals and determine the right time to reach out and potentially close a deal.

Radian6 Social Listening Software
Salesforce's Radian6, an example of a CRM platform incorporating social media streams

 

Mobile CRM. Even if a CRM solution is Mac-based, there’s no a guarantee that the system will include support for your iPhone or iPad. If the system isn’t compatible with your device’s version of iOS, you may experience issues with appearance and performance. Meanwhile, a Web-based solution may not be built to run natively on iOS, resulting in a poor user experience on your mobile device. To make sure a system will work with your device, ask vendors if their software supports the version of your iPad or iPhone.

Size of your business. Some CRM systems are only designed to serve the needs of small businesses, which may become an issue down the road as your company grows. If you’re a small business, the functionality offered by vendors that target mid-sized to enterprise-level companies may be more than you can reasonably use. Be sure to select a vendor that meets your level of business needs.



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