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Compare Mac CRM Software

This page is managed by
Jay Ivey, Market Research Associate
Last updated: October 22, 2014

Top 10 Most Recommended Mac CRM Software Systems

 
Salesforce.com Salesforce.com is a Cloud-based CRM system that is browser-agnostic, meaning you can access the software on your Mac via a Web browser. The software can support businesses of virtually any size and in any industry.
        69 Reviews
 Price
 Demo

811

Recommendations
in the last 30 days
InfusionSoft InfusionSoft is designed for small- to medium-sized companies in need of marketing and sales automation features. The system can track current customers, organize sales prospect contact information, and automate sales follow-ups.
        49 Reviews
 Price
 Demo

569

Recommendations
in the last 30 days
NetSuite CRM+ NetSuite CRM+ is a web-based CRM system with a particularly strong emphasis on sales and marketing automation. The system supports the Mac OS, most modern browsers, and the iPhone and iPad for mobile CRM users.
        4 Reviews
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 Demo

128

Recommendations
in the last 30 days
Hatchbuck Hatchbuck is an all-in-one sales and marketing software designed for small businesses. The Web-based platform allows sales and marketing teams to automate their email marketing campaigns and manage contacts.
        13 Reviews
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98

Recommendations
in the last 30 days
Propertybase Designed specifically for the Real Estate industry, Propertybase’s CRM solution gives users the ability to manage contacts from anywhere. The platform offers features such as automated notifications and lead capturing.
        2 Reviews
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87

Recommendations
in the last 30 days
 

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SalesOutlook CRM Although SalesOutlook is based on the Microsoft Outlook platform, Mac users can access the system on any Internet-enabled device. SalesOutlook provides contact management, email marketing, lead tracking, and pipeline management.
       0 Reviews
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46

Recommendations
in the last 30 days
RelateIQ RelateIQ offers a relationship management solution that helps teams manage and track conversations with customers. The web-based system has features that record customer interactions automatically and merge duplicate contacts.
       0 Reviews
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41

Recommendations
in the last 30 days
CXM CXM is a flexible and fully customizable CRM solution designed to be a particularly good fit for small businesses, service-based businesses, and medical practices, while providing enterprise-level security and support.
        1 Review
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37

Recommendations
in the last 30 days
1CRM 1CRM goes beyond standard sales and marketing capabilities to also include tools that will manage orders, inventory, projects, and customer service. The software is accessible on smart phones, tablets and other portable devices.
        2 Reviews
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31

Recommendations
in the last 30 days
Sellsy Sellsy has a unique take on CRM by offering a wide range of features modularly, allowing businesses to create a system that's tailor-fit to their needs. It's offered as a web-based deployment for small to mid-sized organizations.
       0 Reviews
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29

Recommendations
in the last 30 days
 
 


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Buyer's Guide

Apple is often thought of as a consumer-focused brand, controlling both market and mindshare in the consumer electronics industry. However, many businesses are adopting Apple devices as well. While this is particularly the case among the self-employed and small to mid-sized businesses (SMBs), adoption isn’t limited to this area. In 2013, for instance, Apple devices accounted for nearly 90 percent of new mobile device activations in the enterprise.

As a result of this adoption, enterprise software vendors are developing applications specifically for Apple’s operating systems—OS X and iOS. Customer relationship management (CRM) software is one area where development is already underway. There are currently several CRM solutions on the market available to Apple users. These solutions come in two varieties: Mac-based CRMs and Web-based CRMs.

In this guide, we’ll profile the options available to help you better understand the differences between these two models.

Mac-Based CRM Solutions

Several vendors in the market have developed Mac-based CRM solutions, which are built to run natively on the Mac operating system. These systems borrow from the existing infrastructure of a Mac operating system, resulting in a user interface that is similar to the one Apple users are already familiar with.

Elements CRM Software
A screenshot of Elements CRM, a Mac-based CRM system

 

While Mac CRM solutions are excellent options for managing your customer relationships, there are relatively few Mac-based CRM options on the market today. Because of this, software buyers looking for a variety of options should consider looking into Software-as-a-Service (SaaS) systems that are “Mac-enabled,” or adapted for use via the Safari Web browser as well as other modern browsers.

Web-Based CRM Solutions

SaaS CRM systems are hosted in the Cloud. In this model, the vendor hosts and maintains the software on servers in a secure, off-site location. Users can access the software from any Web-enabled device, such as a computer, iPhone or iPad. These systems are typically built to be browser-agnostic, meaning they can accessed from Safari, Chrome or another Web browser you run on your Mac.

With the growth of mobile and tablet devices, more CRM vendors are developing subscription-based Cloud software. One benefit of opting for a Web-based CRM system is that it offers more flexibility down the road should you choose to switch away from Apple devices. If your company decides to go the PC route, for instance, you can continue to run your CRM on a hosted system.

Additionally, with the multitude of Web-based CRM systems available, the market is much larger, giving organizations more options when searching for a CRM to meet their unique functional needs.

A Web-based CRM system also requires a smaller upfront investment. Since the software isn’t installed or maintained on your organization’s premises, you won’t need to dedicate resources to an internal IT staff. Moreover, most Web-based systems are sold on a subscription basis and can be licensed for a more affordable monthly payment.

Important Considerations

As you evaluate which option is right for managing your customer relationships, there are a few additional things to keep in mind. If the following considerations are important to you, make sure to discuss them with vendors prior to selecting a CRM system.

Social CRM. CRM vendors increasingly offer social functionality (e.g., social media monitoring) within their CRM application. These systems allow you to access and use data from social media networks such as Facebook, LinkedIn and Twitter. For instance, your sales rep could use the software to monitor a potential customer’s Twitter activity to look for purchasing signals and determine the right time to reach out and potentially close a deal.

Radian6 Social Listening Software
Salesforce's Radian6, an example of a CRM platform incorporating social media streams

 

Mobile CRM. Even if a CRM solution is Mac-based, there’s no a guarantee that the system will include support for your iPhone or iPad. If the system isn’t compatible with your device’s version of iOS, you may experience issues with appearance and performance. Meanwhile, a Web-based solution may not be built to run natively on iOS, resulting in a poor user experience on your mobile device. To make sure a system will work with your device, ask vendors if their software supports the version of your iPad or iPhone.

Size of your business. Some CRM systems are only designed to serve the needs of small businesses, which may become an issue down the road as your company grows. If you’re a small business, the functionality offered by vendors that target mid-sized to enterprise-level companies may be more than you can reasonably use. Be sure to select a vendor that meets your level of business needs.



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