Best 5 ActiveCampaign Alternatives
Updated June 30, 2025 at 10:51 AM
Written by Sabrina Khoulalène
Content Analyst
Edited by Mehar Luthra
Team Lead, Content
- Our Summary
- Top Alternatives Preview
- Top Alternatives
- Additional Alternatives
Our Summary
Top Alternatives
See More Alternatives
Why you may need an alternative for ActiveCampaign:
Bottom line: ActiveCampaign is a powerful automation tool, but its steep pricing and learning curve push some users toward simpler, more affordable alternatives.
Why users like it: The platform offers a comprehensive suite of automation features designed to streamline marketing and sales processes. This makes it ideal for businesses aiming to enhance customer engagement through targeted email campaigns, newsletters, and personalized marketing. Its strengths include seamless integration with tools like Slack and Google Ads, responsive customer support, and robust analytics for optimizing strategies.
Why users don’t like it: Users may seek alternatives due to its steep pricing, especially as contact lists grow, and challenges like a steep learning curve and cumbersome third-party integrations. Alternatives such as MailerLite, HubSpot Marketing Hub, Brevo, and Mailchimp offer more intuitive interfaces, better pricing models, and user-friendly features. This makes them more appealing for small businesses and beginners seeking effective yet affordable marketing solutions.
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Preview of Top ActiveCampaign Alternatives
ActiveCampaign
Ratings Breakdown
- 4.24Ease of use
- 4.34Value for money
- 4.39Customer support
- 4.46Functionality
Pricing
Starting at $15.00 per month
MailerLite
Ratings Breakdown
- 4.59Ease of use
- 4.72Value for money
- 4.77Customer support
- 4.54Functionality
Pricing
Starting at $10.00 per month
HubSpot Marketing Hub
Ratings Breakdown
- 4.33Ease of use
- 4.18Value for money
- 4.38Customer support
- 4.41Functionality
Pricing
Starting at $20.00 per month
ContactPigeon
Ratings Breakdown
- 4.88Ease of use
- 4.88Value for money
- 4.99Customer support
- 4.89Functionality
Pricing
Available upon request
Brevo
Ratings Breakdown
- 4.56Ease of use
- 4.49Value for money
- 4.52Customer support
- 4.48Functionality
Pricing
Starting at $9.00 per month
Mailchimp
Ratings Breakdown
- 4.38Ease of use
- 4.36Value for money
- 4.17Customer support
- 4.36Functionality
Pricing
Starting at $13.00 per month
Top ActiveCampaign Alternatives
MailerLite
Starting Price: $10.00 per month
MailerLite's Best Rated Features
MailerLite
- 4.91API
- 4.83Real-Time Reporting
- 4.79Email Management
ActiveCampaign Comparison
- 4.31API
- 4.44Real-Time Reporting
- 4.57Email Management
Features Comparison
29%
Unique Features for MailerLite
- Activity Tracking
- Audience Targeting
- Click Tracking
71%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
Integrations Comparison
62%
Unique Integrations for MailerLite
- 500Apps
- ARMember
- Beacon
38%
Shared Integrations with ActiveCampaign
- Adobe Commerce
- Airtable
- Basecamp
Starting Price: $20.00 per month
HubSpot Marketing Hub's Best Rated Features
HubSpot Marketing Hub
- 4.67Activity Dashboard
- 4.65Template Management
- 4.65Reporting & Statistics
ActiveCampaign Comparison
- 4.57Activity Dashboard
- 4.46Template Management
- 4.53Reporting & Statistics
Features Comparison
41%
Unique Features for HubSpot Marketing Hub
- Audit Management
- Automated Publishing
- Calendar Management
59%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
Integrations Comparison
67%
Unique Integrations for HubSpot Marketing Hub
- Accelo
- ActiveDEMAND
- AdRoll
34%
Shared Integrations with ActiveCampaign
- Act!
- Acuity Scheduling
- Adobe Commerce
Pricing: Available upon request
ContactPigeon's Best Rated Features
ContactPigeon
- 5.0Event Triggered Actions
- 5.0Landing Pages/Web Forms
- 5.0Campaign Analytics
ActiveCampaign Comparison
- 4.43Event Triggered Actions
- 4.30Landing Pages/Web Forms
- 4.36Campaign Analytics
Features Comparison
9%
Unique Features for ContactPigeon
- Customer Surveys
- GDPR Compliance
- Personalization
91%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Autoresponders
Integrations Comparison
25%
Unique Integrations for ContactPigeon
- Shift4Shop
- Volusion
75%
Shared Integrations with ActiveCampaign
- Adobe Commerce
- BigCommerce
- Meta for Business
Brevo
Starting Price: $9.00 per month
Brevo's Best Rated Features
Brevo
- 4.88Real-Time Analytics
- 4.82Autoresponders
- 4.70Email Marketing
ActiveCampaign Comparison
- 4.18Real-Time Analytics
- 4.53Autoresponders
- 4.68Email Marketing
Features Comparison
32%
Unique Features for Brevo
- Archiving & Retention
- Availability Management
- Calendar Management
68%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
Integrations Comparison
52%
Unique Integrations for Brevo
- ActiveCampaign
- Bouncer
- Convertful
48%
Shared Integrations with ActiveCampaign
- Adobe Commerce
- BigCommerce
- Drupal
Mailchimp
Starting Price: $13.00 per month
Mailchimp's Best Rated Features
Mailchimp
- 4.61Email Marketing
- 4.59Campaign Scheduling
- 4.58Email Campaign Management
ActiveCampaign Comparison
- 4.68Email Marketing
- 4.52Campaign Scheduling
- 4.55Email Campaign Management
Features Comparison
47%
Unique Features for Mailchimp
- Activity Tracking
- Archiving & Retention
- Audience Targeting
53%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
Integrations Comparison
61%
Unique Integrations for Mailchimp
- Accelo
- ActiveCampaign
- Administrate Training Management
39%
Shared Integrations with ActiveCampaign
- 123FormBuilder
- Acuity Scheduling
- Adobe Commerce
Our Methodology
Our objective research is based on market demand signals along with an analysis of our proprietary data, including product information and verified user ratings and reviews, as of February 2026.
To be eligible, products had to meet at least one of the following criteria:
- Be considered a popular ActiveCampaign alternative based on our analysis of online search trends where users compare the two systems.
- Emerge as one of the top-mentioned products in Software Advice reviews that reviewers switched to from ActiveCampaign, or considered as alternatives when selecting ActiveCampaign.
- Show popular demand in a software category shared with ActiveCampaign by being among the products that users most commonly inquire about on its Software Advice profile page.
- Rank among one of the highest-rated ActiveCampaign competitors.
The selected products also met these requirements:
- Have at least 20 published reviews in the past 2 years as of the analysis period.
- Demonstrate U.S. market presence based on factors such as the availability of U.S.-based reviews and product website research.
In certain cases, depending on the product we’re considering alternatives for, we may expand our selection criteria based on our market insights to ensure we’re providing the best options for buyers.
To offer users a varied selection of vendors to consider, we restrict the number of products from the same software vendor on the list. If several products from the same vendor qualify for inclusion, we select the one most often searched as a ActiveCampaign competitor according to online search trends.
Additional ActiveCampaign Alternatives
Starting Price: $9.00 per month
Features Comparison
15%
Unique Features for EmailOctopus
- Activity Tracking
- Click Tracking
- Customer Journey Mapping
85%
Shared Features with ActiveCampaign
- Activity Dashboard
- API
- Autoresponders
Integrations Comparison
59%
Unique Integrations for EmailOctopus
- Campaign Monitor by Marigold
- Devart ODBC Drivers
- Dorik
41%
Shared Integrations with ActiveCampaign
- Digioh
- Eventbrite
- Getsitecontrol
Starting Price: $17.00 per month
Features Comparison
23%
Unique Features for Systeme.io
- Conversion Tracking
- Course Management
- Course Tracking
77%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Autoresponders
Integrations Comparison
57%
Unique Integrations for Systeme.io
- ActiveCampaign
- Apple Pay
- Flutterwave
43%
Shared Integrations with ActiveCampaign
- Google Calendar
- PayPal
- Stripe
Starting Price: $12.00 per month
Features Comparison
45%
Unique Features for Constant Contact
- Access Controls/Permissions
- Activity Tracking
- Attendance Management
55%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
Integrations Comparison
61%
Unique Integrations for Constant Contact
- 1CRM
- AnyMeeting
- Bedrock Data
39%
Shared Integrations with ActiveCampaign
- 123FormBuilder
- Act!
- Acuity Scheduling
Starting Price: $14.99 per month
Features Comparison
53%
Unique Features for EngageBay CRM
- Access Controls/Permissions
- Activity Tracking
- Alerts/Escalation
47%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
Integrations Comparison
58%
Unique Integrations for EngageBay CRM
- BulkSMS
- Exotel
- Google Drive
42%
Shared Integrations with ActiveCampaign
- CallHippo
- Docusign
- Google Contacts
Starting Price: $16.00 per month
Features Comparison
22%
Unique Features for Omnisend
- 2-Way Messaging
- Automated Responses
- Behavior Analytics
78%
Shared Features with ActiveCampaign
- A/B Testing
- Alerts/Notifications
- API
Integrations Comparison
79%
Unique Integrations for Omnisend
- 29 Next
- 99minds
- AfterShip
21%
Shared Integrations with ActiveCampaign
- Adobe Commerce
- BigCommerce
- Digioh
Starting Price: $19.00 per month
Features Comparison
54%
Unique Features for Pipedrive
- Access Controls/Permissions
- Activity Tracking
- AI/Machine Learning
46%
Shared Features with ActiveCampaign
- Activity Dashboard
- Alerts/Notifications
- API
Integrations Comparison
70%
Unique Integrations for Pipedrive
- Act-On
- ActiveCampaign
- ActiveDEMAND
30%
Shared Integrations with ActiveCampaign
- Acuity Scheduling
- Aircall
- APIANT
Starting Price: $10.00 per month
Features Comparison
24%
Unique Features for SendPulse
- Calendar Management
- Calendar Sync
- Click Tracking
76%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
Integrations Comparison
35%
Unique Integrations for SendPulse
- Albato
- Bitrix24
- Convertful
65%
Shared Integrations with ActiveCampaign
- Adobe Commerce
- Drupal
- Google Analytics 360
Starting Price: $299.00 per month
Features Comparison
34%
Unique Features for Keap
- Activity Tracking
- Appointment Management
- Behavior Analytics
66%
Shared Features with ActiveCampaign
- Activity Dashboard
- Alerts/Notifications
- Autoresponders
Integrations Comparison
47%
Unique Integrations for Keap
- AppointmentCore
- Arborgold
- Bedrock Data
53%
Shared Integrations with ActiveCampaign
- Adobe Commerce
- BigCommerce
- Call Loop
Pricing: Available upon request
Features Comparison
29%
Unique Features for Marketo Engage
- AI/Machine Learning
- Campaign Tracking
- Content Delivery
71%
Shared Features with ActiveCampaign
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
Integrations Comparison
72%
Unique Integrations for Marketo Engage
- AdRoll
- Allocadia
- Bedrock Data
28%
Shared Integrations with ActiveCampaign
- 123FormBuilder
- Calendly
- Call Loop
Starting Price: $29.90 per month
Features Comparison
27%
Unique Features for Nimble
- Activity Tracking
- Calendar Sync
- Customer Engagement
73%
Shared Features with ActiveCampaign
- API
- Calendar/Reminder System
- Contact Database
Integrations Comparison
61%
Unique Integrations for Nimble
- 500Apps
- 500Mail
- ActiveCampaign
39%
Shared Integrations with ActiveCampaign
- Adobe Commerce
- CallHippo
- Dropbox Business
Starting Price: $13.00 per month
Features Comparison
24%
Unique Features for Nutshell
- Activity Tracking
- Calendar Management
- Calendar Sync
76%
Shared Features with ActiveCampaign
- Activity Dashboard
- Alerts/Notifications
- Batch Processing
Integrations Comparison
67%
Unique Integrations for Nutshell
- 3CX
- ActiveCampaign
- AdRoll
33%
Shared Integrations with ActiveCampaign
- 123FormBuilder
- Acuity Scheduling
- Airtable
Starting Price: €16.00 per month
Features Comparison
25%
Unique Features for GetResponse
- Access Controls/Permissions
- Activity Tracking
- Click Tracking
75%
Shared Features with ActiveCampaign
- A/B Testing
- API
- Autoresponders
Integrations Comparison
38%
Unique Integrations for GetResponse
- Bouncer
- ClickMeeting
- GitHub
62%
Shared Integrations with ActiveCampaign
- 123FormBuilder
- Adobe Commerce
- BigCommerce
Still Not Sure?
Our experts can help you compare ActiveCampaign with other top options, so you can find the best fit for your needs.