247,101 companies have chosen the right software using our
extensive research on over 1,423 systems. How does it work?

Compare Hotel CRM Software

This page is managed by
Jay Ivey, Market Research Associate
Last updated: November 19, 2014

Top 10 Most Reviewed Hotel CRM Software Systems

 
Salesforce.com With companies like Millennium & Copthorne leveraging Salesforce.com for their sales team, this Cloud-based CRM is perfect for hospitality businesses of all sizes. This system optimizes sales across territories and properties.
        146 Reviews
 Price
 Demo

750

Recommendations
in the last 30 days
TeamSupport TeamSupport enables hotels to easily manage their guest and client contact information and data. Features include interaction tracking, collaboration tools, a Knowledge Base, and automated trouble ticketing.
        117 Reviews
 Price
 Demo

35

Recommendations
in the last 30 days
InfusionSoft Designed with the small business owner in mind, Infusionsoft brings CRM, marketing automation and e-Commerce into one flexible, web-based solution. Infusionsoft has more than 7,000 customers across all industries.
        56 Reviews
 Price
 Demo

457

Recommendations
in the last 30 days
Pardot Pardot is a complete marketing automation solution that makes it easy to track and stay in touch with your hotel guests. The system offers useful features including batch email marketing and real-times sales alerts.
        43 Reviews
 Price
 Demo

22

Recommendations
in the last 30 days
Five9 Virtual Call Center Whether you have 10 or 100 agents, Five9 offers effective and efficient call management for hotel call centers. This solution is flexible, scalable and can easily integrate into existing CRM systems.
         26 Reviews
 Price
 Demo

14

Recommendations
in the last 30 days
 

Need help narrowing the options?

Save time & costly mistakes. Our experts will recommend the best software for your needs. Call for a free consultation: (888) 234-5132

Marketo Lead Management Marketo offers one of the most advanced marketing automation systems on the market. With their lead nurturing and sales management tools, hospitality professionals can attract new customers and improve guest retainment.
        23 Reviews
 Price
 Demo

16

Recommendations
in the last 30 days
Help Desk and Asset Management by Samanage Samanage is a powerful, web-based Help Desk solution that offers mid-sized and larger companies a scalable, customizable solution to more effectively manage their help desk, as well as all critical IT assets.
        20 Reviews
 Price
 Demo

28

Recommendations
in the last 30 days
Freshdesk Freshdesk enables your hotel team to spend more time interacting with guests, and less time managing their information. The system is web-based and offers features for tracking interaction and providing multichannel support.
        20 Reviews
 Price
 Demo

50

Recommendations
in the last 30 days
Zendesk With a goal to create the best customer experience, Zendesk is a cloud-based help desk solution providing your customers direct access to a representative via the communication channel of their choice.
        16 Reviews
 Price
 Demo

51

Recommendations
in the last 30 days
Silverpop Companies in the hospitality industry rely on Silverpop to stay in touch with prospective and future customers. This cloud-based marketing automation system is one of the most popular on the market.
        12 Reviews
 Price
 Demo

15

Recommendations
in the last 30 days
 
 


Find the right software systems based on your needs in 3 easy steps:

We need a few details about your organization to start narrowing down the list:

Filter Results Continue

1  2  3
Call us for a free FastStart Consultation

(888) 234-5132

Save weeks of up-front research and avoid costly mistakes with our free FastStart Consultation.

 
Free Download:
CRM Software Pricing Guide
Download Now
Free Download:
Ten Steps Guide to Selecting the Right CRM Software
Download Now

Feedback from buyers we've advised
 
"My CIO asked me to research CRM companies - Software Advice was an easy and efficient way to evaluate a spectrum of different software vendors in one phone call." Sara Sommers
Baptist Health System
"If you really want to cut through all the hype about what software is the best fit for your business look to Software Advice. They are free to use, and got us thinking beyond just replacing old software. They were quite good helping us think about what we could accomplish with the right software." Jim Miller
College Place Heating and Air Conditioning
"This is a great service that gives you high level info (pricing, company overview/background, notable feature/functionality) on your short list vendors and also puts you in touch directly with those vendors. " Amy Cornelius
Aspect Software

Buyer's Guide

Here's what we'll cover in this guide:

What Is Hospitality CRM Software?
Common Features of Hospitality CRM Software
Evaluating Hospitality, Hotel and Restaurant Software
Recent Events You Should Know About

What Is Hospitality CRM Software?

Hospitality, hotel and resort customer relationship management (CRM) software supports businesses in addressing two major challenges: growing customer loyalty and improving customer satisfaction. The hotel industry remains under intense pressure to maintain adequate occupancy levels, as well as grow share of wallet through the promotion of dining, spa and other complementary services. Hospitality firms rely on this technology to maintain and grow market share and profitability.

Common Features of Hospitality CRM Software

In addition to core customer relationship management functionality, hospitality industry programs will include the following features that tailor it to the industry:

Full integration Many solutions for the hospitality industry combine relationship management with other features, specifically property management, hotel management and central reservation systems (CRS) that manage the entire reservation and check-in process. If you’re not getting a fully integrated solution, it’s important to select a program that can connect to your other systems to maximize efficiency and effectiveness.
Loyalty management Use the profile to maintain detailed information on guests, including contact info, activity history, participation in promotional or loyalty programs and even detailed preferences for VIPs. You can then leverage this information to set up loyalty programs designed to keep guests returning.
Sales activity management Sales activity management is especially important for facilities that host a substantial number of private or corporate events. This would include event-triggered campaign marketing and capabilities for permission-based marketing campaigns.
Dedicated hospitality applications Typical hospitality applications include concierge help desk, incident management, room service and tools to manage events, catering and group sales.

Evaluating Hospitality, Hotel and Restaurant Software

Hospitality CRM software can be divided into several segments: hotel, resort, casino, travel and restaurant. Specific programs are available for each of these segments, and there are also systems broad enough to address all segments of the hospitality industry. For example, CRM software for casinos has specific functionality for player contact management and analytics that provide information on game and player trends within the casino. Solutions for travel organizations, such as an airline, would have specific loyalty program capabilities that could track mileage and trigger promotions and upgrades when customers reach certain pre-determined point levels.

Specific questions to ask when evaluating hospitality industry CRM software are:

  • Would you benefit more from a generic hospitality CRM solution or one with a more specific focus, such as hotel management?
  • What kind of customer data do you want to collect? Does the software store that data? How many records will it let you have?
  • Do you already have property management and centralized reservations systems, or do you want those capabilities included?
  • Are you using social media like Twitter and Facebook to communicate with customers? Does the software support that?
  • Do you require a solution with large group and event management capabilities?

Recent Events You Should Know About

Similar to the traditional customer relationship management market, the biggest shift in hospitality software is a move to the cloud. This type of solution is hosted off-site and delivered via the Internet. Hotel software systems with this deployment model typically cost less because they don’t require properties to have their own servers. And as a result, more businesses are able to afford the technology.

Also in recent years, hotel systems have started to go mobile. Developers have recognized that users continue to work on the go. So, they’ve launched mobile application and mobile site versions of their hotel automation programs. Below are recent announcements from the top lodging software makers.

Libra OnDemand. Hospitality systems maker Libra OnDemand recently released “Responsive Design,” an email feature update that customizes displays for tablets and other mobile devices. This includes communications such as reservation confirmations, pre-arrival communications, thank you emails and survey requests. The correspondence will no longer be hard to read, squashed or require a lot of scrolling. The SaaS mobile application also provides tools for users to communicate with guests through social media. The update is part of the company’s suite of applications for sales, marketing, loyalty programs and event planning.

Sage Act! Sage also recently announced new mobile and e-marketing capabilities. The new app-style product turns your Android, iPhone or iPad into a virtual office. Users can access contacts, activities and calendars from anywhere they use their device. The company at the same time released Sage ACT! Premium Mobile and Sage E-marketing for ACT!.

Also recently, the company formed a partnership with sales tax automation provider Avalara. The new Avalara Accountants Resource Center provides Sage Accountants Network (SAN) members access to educational resources on how to best service small businesses. Users can access white papers on the latest sales tax trends, webcasts, a tax form library and sales tax calculation tools.

Maximizer. Maximizer updated its customer relationship management system this year with the goal of easing navigation and enhancing integration. Developers added a “My Work Day” feature that lets users add additional data to contact pages; including social media information, notes, custom fields and links to external documents. The company also added a new mobile app, which syncs in real-time with the software through an Internet browser.

Microsoft Dynamics CRM. The company announced the beta release of Microsoft Dynamics NAV 2013—the company’s first ERP solution for Windows Azure. The product is designed for small and mid-market businesses to optimize operations and control costs. Earlier this year, the company made a service update to its offerings, including the ability to access the app virtually on Windows Phone 7, the iPad, iPhones, Android and Blackberry devices.



How it Works

Software Advice Advisors

Software Advice matches software buyers with vendors that can meet their needs.

We're able to offer this service to buyers for free, because software vendors pay us on a "pay-per-lead" basis. Buyers get great advice. Sellers get great referrals.

Get expert advice from one of our software advisors: (888) 234-5132
×