# Best Hotel CRM Software - 2026 Reviews & Pricing > Find the best Hotel CRM Software for your organization. Compare top Hotel CRM Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/crm/hospitality-hotel-resort-crm-comparison --- [Home](https://www.softwareadvice.com/) / Hotel CRM Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Hotel CRM Software of 2026 Updated July 13, 2026 On this page 1. Popular Comparisons 2. Buyers Guide Filter products 223 results ### Compare Products Showing 1 - 25 of 223 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) Sales Cloud is equipped with customer relationship management (CRM) functionality that encompasses lead management, marketing au...[Read more about Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) **4.4** ([18790 reviews](https://www.softwareadvice.com/product/2764-Salesforce/reviews/)) **80** recommendations Free trial Free version Integrations Integrations Dropbox Box +34 more +33 more +32 more Salesforce Sales Cloud's Best Rated Features 5.0Proposal Generation See All Salesforce Sales Cloud's Worst Rated Features Lead Assignment See All [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesse...[Read more about Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) **4.5** ([255 reviews](https://www.softwareadvice.com/crm/claritysoft-profile/reviews/)) **59** recommendations Free trial Free version Integrations Integrations Gmail Google Calendar +5 more +4 more +3 more Claritysoft CRM's Best Rated Features 5.0Campaign Management See All Claritysoft CRM's Worst Rated Features Third-Party Integrations See All [SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/) SalesNOW by Interchange Solutions Inc. is a cloud-based customer relationship management (CRM) and sales force automation soluti...[Read more about SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/) **4.6** ([81 reviews](https://www.softwareadvice.com/marketing/salesnow-profile/reviews/)) **27** recommendations Free trial Free version Integrations Integrations Mailchimp Gmail +3 more +2 more +1 more SalesNOW's Best Rated Features 5.0Forecasting See All SalesNOW's Worst Rated Features 4.0Quotes/Estimates See All [Coevera](https://www.softwareadvice.com/product/113892-Coevera/) Coevera is the AI-native CRM built on a radical idea: your software should make your salespeople better, not just track what the...[Read more about Coevera](https://www.softwareadvice.com/product/113892-Coevera/) **4.6** ([216 reviews](https://www.softwareadvice.com/product/113892-Coevera/reviews/)) **22** recommendations Free trial Free version Integrations Integrations Mailchimp Gmail +38 more +37 more +36 more Coevera's Best Rated Features 5.0Reminders See All Coevera's Worst Rated Features Internal Chat Integration See All [LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/) LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive out...[Read more about LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/) **4.3** ([167 reviews](https://www.softwareadvice.com/crm/leadsquared-profile/reviews/)) **22** recommendations Free trial Free version Integrations Integrations GoTo Webinar Twitter/X +20 more +19 more +18 more LeadSquared's Best Rated Features 5.0Engagement Tracking See All LeadSquared's Worst Rated Features Campaign Scheduling See All [Quickbase](https://www.softwareadvice.com/crm/quick-base-profile/) Quickbase is a work management and application platform designed to help organizations centralize and manage complex projects an...[Read more about Quickbase](https://www.softwareadvice.com/crm/quick-base-profile/) **4.4** ([332 reviews](https://www.softwareadvice.com/crm/quick-base-profile/reviews/)) **18** recommendations Free trial Free version Integrations Integrations Google Analytics 360 Microsoft Outlook +46 more +45 more +44 more Quickbase's Best Rated Features 5.0Territory Management See All Quickbase's Worst Rated Features Templates See All [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing aut...[Read more about Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) **4.3** ([6982 reviews](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/)) **14** recommendations Free trial Free version Integrations Integrations Zoho Social Google Ads +68 more +67 more +66 more Zoho CRM's Best Rated Features 5.0Client/Property Matching See All Zoho CRM's Worst Rated Features Deal Management See All [SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) SAP Customer Experience is a cloud-based customer relationship management solution that helps small and mid-size businesses mana...[Read more about SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) **4.3** ([245 reviews](https://www.softwareadvice.com/crm/sap-customer-experience-profile/reviews/)) **9** recommendations Free trial Free version SAP Customer Experience's Best Rated Features 5.0Customer Complaint Tracking See All SAP Customer Experience's Worst Rated Features 3.0Campaign Planning See All [Workbooks](https://www.softwareadvice.com/crm/workbooks-crm-profile/) Workbooks is the 'No-BS' CRM. Workbooks designs, develops and implements its own software, which is targeted specifically at m...[Read more about Workbooks](https://www.softwareadvice.com/crm/workbooks-crm-profile/) **4.3** ([112 reviews](https://www.softwareadvice.com/crm/workbooks-crm-profile/reviews/)) **10** recommendations Free trial Free version Integrations Integrations Box Zapier +8 more +7 more +6 more Workbooks's Best Rated Features 5.0Search/Filter See All Workbooks's Worst Rated Features Alerts/Notifications See All [NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/) NetSuite is an AI-powered cloud-based business management suite that incorporates ERP, financial management, CRM and eCommerce f...[Read more about NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/) **4.2** ([2053 reviews](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/reviews/)) **2** recommendations Free trial Free version Integrations Integrations BambooHR Microsoft Outlook +18 more +17 more +16 more NetSuite's Best Rated Features 5.0"What If" Scenarios See All NetSuite's Worst Rated Features CPA Firms See All [Five9](https://www.softwareadvice.com/call-center/five9-profile/) Five9 is an all-in-one cloud contact center solution for inbound, outbound, blended and omnichannel contact centers world-wide. ...[Read more about Five9](https://www.softwareadvice.com/call-center/five9-profile/) **4.2** ([484 reviews](https://www.softwareadvice.com/call-center/five9-profile/reviews/)) **2** recommendations Free trial Free version Integrations Integrations Salesforce Service Cloud Velocify +15 more +14 more +13 more Five9's Best Rated Features 5.0Performance Metrics See All Five9's Worst Rated Features Customizable Templates See All [HelpCrunch](https://www.softwareadvice.com/crm/helpcrunch-profile/) HelpCrunch is a customer communication platform combining live chat, email marketing automation and a help desk in one solution....[Read more about HelpCrunch](https://www.softwareadvice.com/crm/helpcrunch-profile/) **4.8** ([195 reviews](https://www.softwareadvice.com/crm/helpcrunch-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Google Analytics 360 Pipedrive +5 more +4 more +3 more HelpCrunch's Best Rated Features 5.0Real-Time Monitoring See All HelpCrunch's Worst Rated Features 3.0Canned Responses See All [Salesforce Service Cloud](https://www.softwareadvice.com/crm/service-cloud-profile/) Salesforce Service Cloud is a customer service platform designed to support organizations in managing interactions across multip...[Read more about Salesforce Service Cloud](https://www.softwareadvice.com/crm/service-cloud-profile/) **4.5** ([825 reviews](https://www.softwareadvice.com/crm/service-cloud-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Salesforce Platform Vonage Contact Center +16 more +15 more +14 more Salesforce Service Cloud's Best Rated Features 5.0File Sharing See All Salesforce Service Cloud's Worst Rated Features Compliance Management See All [Dynamics 365](https://www.softwareadvice.com/product/106335-Dynamics-365/) Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on Sales, Fie...[Read more about Dynamics 365](https://www.softwareadvice.com/product/106335-Dynamics-365/) **4.4** ([5834 reviews](https://www.softwareadvice.com/product/106335-Dynamics-365/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Microsoft Excel LinkedIn for Business +23 more +22 more +21 more Dynamics 365's Best Rated Features 5.0For Real Estate See All Dynamics 365's Worst Rated Features 3.50Lead Scoring See All [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) LiveAgent is a multichannel help desk solution with advanced AI features, live chat, ticketing, and call center capabilities. St...[Read more about LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) **4.7** ([1787 reviews](https://www.softwareadvice.com/crm/liveagent-profile/reviews/)) Free trial Free version Integrations Integrations BigCommerce ProjectManager +105 more +104 more +103 more LiveAgent's Best Rated Features 5.0Corrective and Preventive Actions (CAPA) See All LiveAgent's Worst Rated Features File Transfer See All [Google Contacts](https://www.softwareadvice.com/crm/google-contacts-profile/) Google Contacts is a cloud-based solution that allows enterprises to store and manage contacts in a built-in directory. Professi...[Read more about Google Contacts](https://www.softwareadvice.com/crm/google-contacts-profile/) **4.7** ([705 reviews](https://www.softwareadvice.com/crm/google-contacts-profile/reviews/)) Free trial Free version Integrations Integrations Gmail +0 more +0 more +0 more Google Contacts's Best Rated Features 4.70Contact Database See All Google Contacts's Worst Rated Features 4.0For iPad Devices See All [Flowlu](https://www.softwareadvice.com/project-management/flowlu-profile/) Flowlu is a cloud-based, all-in-one business management solution designed for teams of all sizes and industries. Whether you're ...[Read more about Flowlu](https://www.softwareadvice.com/project-management/flowlu-profile/) **4.8** ([387 reviews](https://www.softwareadvice.com/project-management/flowlu-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Stripe +23 more +22 more +21 more Flowlu's Best Rated Features 5.0Time Tracking See All Flowlu's Worst Rated Features Data Security See All [The Mortgage Office](https://www.softwareadvice.com/crm/the-mortgage-office-profile/) The Mortgage Office is a loan servicing solution designed for companies of all sizes. It offers loan tracking, payment processin...[Read more about The Mortgage Office](https://www.softwareadvice.com/crm/the-mortgage-office-profile/) **4.8** ([285 reviews](https://www.softwareadvice.com/crm/the-mortgage-office-profile/reviews/)) Free trial Free version Integrations Integrations QuickBooks Enterprise Microsoft Word +3 more +2 more +1 more The Mortgage Office's Best Rated Features 5.0Online Applications See All The Mortgage Office's Worst Rated Features Credit Reporting See All [Veloxy](https://www.softwareadvice.com/crm/veloxy-profile/) Veloxy is a sales enablement solution that helps businesses using Salesforce CRM track potential leads, schedule and send emails...[Read more about Veloxy](https://www.softwareadvice.com/crm/veloxy-profile/) **4.8** ([216 reviews](https://www.softwareadvice.com/crm/veloxy-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud Gmail +3 more +2 more +1 more Veloxy's Best Rated Features 1.0CRM See All Veloxy's Worst Rated Features 1.0Client Management See All [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service...[Read more about EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.7** ([908 reviews](https://www.softwareadvice.com/crm/engagebay-profile/reviews/)) Free trial Free version Integrations Integrations Mailchimp HubSpot CRM +30 more +29 more +28 more EngageBay CRM's Best Rated Features 5.0Responsive Web Design See All EngageBay CRM's Worst Rated Features Scheduling See All [Yonyx](https://www.softwareadvice.com/crm/yonyx-profile/) Yonyx is a cloud-based solution designed to help call centers and customer service businesses create and manage interactive guid...[Read more about Yonyx](https://www.softwareadvice.com/crm/yonyx-profile/) **4.7** ([258 reviews](https://www.softwareadvice.com/crm/yonyx-profile/reviews/)) Free trial Free version Integrations Integrations Zendesk Suite Oracle B2C Service +29 more +28 more +27 more Yonyx's Best Rated Features 5.0Help Desk Management See All Yonyx's Worst Rated Features Single Sign On See All [noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/) Turning sales actions into connections. noCRM helps salespeople focus on selling, not reporting. Capture leads anywhere, cut ad...[Read more about noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/) **4.6** ([492 reviews](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/reviews/)) Free trial Free version Integrations Integrations Xero Jotform +28 more +27 more +26 more noCRM's Best Rated Features 5.0Calendar Management See All noCRM's Worst Rated Features Customizable Branding See All [monday CRM](https://www.softwareadvice.com/marketing/monday-crm-profile/) monday CRM is a sales platform that helps businesses streamline sales cycle. The platform caters to a range of industries, such ...[Read more about monday CRM](https://www.softwareadvice.com/marketing/monday-crm-profile/) **4.7** ([463 reviews](https://www.softwareadvice.com/marketing/monday-crm-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Shopify +25 more +24 more +23 more monday CRM's Best Rated Features 5.0Opportunity Management See All monday CRM's Worst Rated Features 2.0Dashboard See All [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from s...[Read more about SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) **4.6** ([773 reviews](https://www.softwareadvice.com/crm/sendpulse-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Google Analytics 360 +20 more +19 more +18 more SendPulse's Best Rated Features 5.0Personalization See All SendPulse's Worst Rated Features Calendar Sync See All [PhoneBurner](https://www.softwareadvice.com/crm/phoneburner-profile/) PhoneBurner is an outbound dialer and call center solution that empowers agents to conduct wildly efficient yet highly personali...[Read more about PhoneBurner](https://www.softwareadvice.com/crm/phoneburner-profile/) **4.8** ([176 reviews](https://www.softwareadvice.com/crm/phoneburner-profile/reviews/)) Free trial Free version Integrations Integrations HubSpot CRM Zapier +18 more +17 more +16 more PhoneBurner's Best Rated Features 5.0Reporting & Statistics See All PhoneBurner's Worst Rated Features Customer Database See All 1 [2](https://www.softwareadvice.com/crm/hospitality-hotel-resort-crm-comparison/?page=2)[3](https://www.softwareadvice.com/crm/hospitality-hotel-resort-crm-comparison/?page=3)[4](https://www.softwareadvice.com/crm/hospitality-hotel-resort-crm-comparison/?page=4)[5](https://www.softwareadvice.com/crm/hospitality-hotel-resort-crm-comparison/?page=5) ... [9](https://www.softwareadvice.com/crm/hospitality-hotel-resort-crm-comparison/?page=9) ## Popular Comparisons [ HubSpot CRM vs Salesforce Sales Cloud ](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[ ActiveCampaign vs Mailchimp ](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailchimp/)[ Dynamics 365 vs Zoho CRM ](https://www.softwareadvice.com/compare/106335-Dynamics-365/vs/392464-zoho-crm/)[ EngageBay CRM vs Pipedrive ](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[ LiveAgent vs Zoho Desk ](https://www.softwareadvice.com/crm/liveagent-profile/vs/zoho-desk/)[ Odoo vs NetSuite ](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/vs/odoo/)[ Intercom vs Salesforce Service Cloud ](https://www.softwareadvice.com/crm/intercom-profile/vs/service-cloud/) ## Send me a copy of this list to my inbox ### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you. Hotels, [resorts](https://www.softwareadvice.com/hotel-management/resort-comparison/) and other hospitality businesses are only successful if their guests are happy, comfortable and feel they’re valued. This task is easier said than done; travelers come and go, and companies need to track their contact information and preferences to increase personalization during their stay. Hotel customer relationship management (CRM) software is available to help gather and store this information, so that when a frequent visitor checks in, the staff can greet them by name, offer complimentary snacks or beverages based on their preferences and get them to their room as soon as possible. Delighting guests in this way adds to the customer experience and encourages [repeat bookings](https://www.softwareadvice.com/hotel-management/reservation-comparison/). In addition, a hotel CRM offers a way to track loyalty program participation for guests and award them discounts, coupons or other gifts after they reach a certain level. Finally, a CRM can help hotels boost sales by sending strategic up-selling opportunities via email or directly to guests on their smartphone as they arrive to the property. Just more than half of travelers will [use a mobile device to book hotel rooms in 2016](http://www.emarketer.com/Article/By-2016-Most-Digital-Travel-Bookers-Will-Use-Mobile-Devices/1013248), and hospitality companies are wise to use this trend as an opportunity to offer personalized, valuable upgrades to boost revenues. This guide is designed to help hospitality businesses of all sizes and types determine the features they need to boost customer loyalty, increase guest satisfaction and drive more direct bookings. Here's what we'll cover in this guide: [What Is Hospitality CRM Software?](#WhatIsHospitalityCRMSoftware) [Common Features of Hospitality CRM Software](#CommonFeaturesofHospitalityCRMSoftware) [Evaluating Hospitality, Hotel and Restaurant Software](#EvaluatingHospitalityHotelandRestaurantSoftware) [Strategies for Increasing Millennial Participation in Hotel Loyalty Programs](#StrategiesforIncreasingMillennialParticipationinHotelLoyaltyPrograms) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) ## What Is Hospitality CRM Software? Hospitality, hotel and resort customer relationship management (CRM) software supports businesses in addressing two major challenges: growing customer loyalty and improving customer satisfaction. The hotel industry remains under intense pressure to maintain adequate occupancy levels, as well as grow share of wallet through the promotion of dining, spa and other complementary services. Hospitality firms rely on this technology to maintain and grow market share and profitability. ## Common Features of Hospitality CRM Software In addition to [core customer relationship management functionality](https://www.softwareadvice.com/crm/#buyers-guide), hospitality industry programs will include the following features that tailor it to the industry: **Full integration** Many solutions for the hospitality industry combine relationship management with other features, specifically [property management](https://www.softwareadvice.com/property/), [hotel management](https://www.softwareadvice.com/hotel-management/) and central reservation systems (CRS) that manage the entire reservation and check-in process. If you’re not getting a fully integrated solution, it’s important to select a program that can connect to your other systems to maximize efficiency and effectiveness. [Loyalty management](https://www.softwareadvice.com/customer-loyalty/) Use the profile to maintain detailed information on guests, including contact info, activity history, participation in promotional or loyalty programs and even detailed preferences for VIPs. You can then leverage this information to set up loyalty programs designed to keep guests returning. **Sales activity management** Sales activity management is especially important for facilities that host a substantial number of private or corporate events. This would include event-triggered campaign marketing and capabilities for permission-based marketing campaigns. **Dedicated hospitality applications** Typical hospitality applications include concierge help desk, incident management, room service and tools to manage events, catering and group sales. ## Evaluating Hospitality, Hotel and Restaurant Software Hospitality CRM software can be divided into several segments: hotel, resort, casino, travel and [restaurant](https://www.softwareadvice.com/retail/restaurant-crm-comparison/). Specific programs are available for each of these segments, and there are also systems broad enough to address all segments of the hospitality industry. For example, [CRM software for casinos](https://www.softwareadvice.com/crm/gaming-casino-crm-comparison/) has specific functionality for player contact management and analytics that provide information on game and player trends within the casino. Solutions for travel organizations, such as an airline, would have specific loyalty program capabilities that could track mileage and trigger promotions and upgrades when customers reach certain pre-determined point levels. Specific questions to ask when evaluating hospitality industry CRM software are: - Would you benefit more from a generic hospitality CRM solution or one with a more specific focus, such as hotel management? - What kind of customer data do you want to collect? Does the software store that data? How many records will it let you have? - Do you already have property management and centralized reservations systems, or do you want those capabilities included? - Are you using social media like Twitter and Facebook to communicate with customers? Does the software support that? - Do you require a solution with large group and event management capabilities? ## Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView 2015 Software Advice ran a survey to find out the loyalty program preferences of millennials, a group that has become valuable for hospitality organizations because they are now at the age where their time and money allow for more travel. We found that 86 percent of millennial travelers are not enrolled in a loyalty program; this presents an opportunity to market a program using a CRM, which can increase return visits and additional sales while they are on the property. In addition, more than a quarter (27 percent) of millennials are “very likely” to create a social media post about a hotel brand to receive loyalty points. This can help boost your online presence and foster a connection with travelers. CRM users can also note which travelers posted about the brand then award them with a free drink or other discounts. ## What Type of Buyer Are You? **Large hotel chains.** Most large hotel chains use a CRM system to track information about each guest, including contact information and any purchases made or preferences gleaned from past visits. These companies rely on the software due to the large volume of guests staying each day and the substantial loyalty programs. With a CRM, even these large organizations can provide a level of convenience and personalization for guests. **Small property owners.** At the other side of the spectrum lie the smaller, independent boutique hotels and bed & breakfasts. While these types of hospitality businesses see much less volume of guests than the large chains, a CRM can help owners and managers maximize the friendly, warm atmosphere guests seek in these cozier properties.