Best Survey Software of 2026
Updated February 18, 2026 at 5:04 AM
Written by Sabrina Khoulalène
Content Analyst
Edited by Mehar Luthra
Team Lead, Content
Reviewed by Marisa Lather
Contributor

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- Buyer's Guide
- Frequently Asked Questions
Survey software helps teams in HR, marketing, and operations gather feedback, measure satisfaction, and drive decisions. Navigating over 360 products—each built for unique workflows, compliance needs, and business sizes—can be overwhelming. To help you narrow it down, I worked with our survey software advisors to curate a list of recommended productsi and a list of the Survey software Frontrunners based on user reviews. For further information, read my Survey software buyer's guide.
Survey Software
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Deel is a cloud-based payroll and compliance software that simplifies international hiring for businesses of all sizes. With aut...Read more about Deel
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Tremendous is a US-based fintech company founded in 2010. Our mission is to help businesses pay anyone in the world, easily and ...Read more about Tremendous
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Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational i...Read more about CustomerHero
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WorkTango revolutionizes how the world's most forward-thinking companies engage and inspire their people. We offer the only Empl...Read more about WorkTango
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Motivosity is an employee recognition and rewards platform designed to enhance engagement, streamline HR processes, and support ...Read more about Motivosity
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Software Advice FrontRunners 2026
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Best for Customization

According to our user reviews, Google Forms is the most requested by users for customization out of the most popular tools.
Google Forms is best for users who prioritize customization in their forms and surveys, such as SMBs needing tailored data collection. Our reviewers say the platform’s flexible question types, themes, and design options make it easy to create forms that fit unique needs, with many noting the intuitive interface and real-time data analysis.
- Reviewers Perspective
"Google Forms has made the task of creating forms much more practical and simple for me, allowing me to save a lot of time and improving my productivity by being able to automate the process."
AAAl Aviles
Affiliate Marketer
Used for 2+ years
We analyzed 759 verified user reviews for Google Forms to find out what actual users really think.
Ease of Use
Teams with little technical experience build and share forms quickly, supporting research, HR, and event registration without dedicated IT support.Data Collection
Responses are automatically organized in Google Sheets, enabling real-time analysis and efficient data management for academic and business projects.Surveys
Organizations deploy surveys for feedback, market research, and polling, leveraging templates and question types for straightforward data collection. - Key FeaturesGoogle Forms's scoreCategory average
Customizable Questions
4.694.64 category average
Multiple Question Types
4.504.71 category average
Survey Builder
4.654.64 category average
- Screenshots

Highly Rated for User Interface

Jotform

Jotform is the highest rated for user interface out of the most popular tools, based on our analysis of Survey products with the most market demand.
Jotform is highly rated for its user interface, making it ideal for SMBs and teams seeking an intuitive, visually appealing form builder. Our reviewers point out that onboarding is quick, drag-and-drop tools are easy to use, and extensive customization options streamline workflow and branding.
- Reviewers Perspective
"Jotform help us to create survey forms for collecting feedback from customers which we then analyze to get insights on how to satisfy our customers by improving the services we offer to them."
AMArona Malo
Campaign Strategist and Coordinator
Used for 2+ years
We analyzed 755 verified user reviews for Jotform to find out what actual users really think.
Form Creation
Teams build forms for surveys, applications, and event registrations without coding, supporting a range of business processes from HR to customer engagement.Ease of Use
Organizations onboard staff quickly with Jotform’s intuitive interface, enabling fast deployment of forms and reducing reliance on technical support.Form Customization
Businesses tailor forms to their brand and workflow using templates, design tools, and conditional logic, ensuring each form meets specific operational requirements. - Key FeaturesJotform's scoreCategory average
Customizable Questions
4.804.64 category average
Multiple Question Types
4.794.71 category average
Survey Builder
4.724.64 category average
- Screenshots

Best for customizable questions

In our analysis of Survey products with the most market demand, SurveyMonkey is the highest rated for quick implementation out of the most popular tools.
SurveyMonkey is highly rated for quick implementation, making it a strong fit for organizations needing to launch surveys rapidly. Our reviewers say setup is fast, templates are plentiful, and analytics are immediately available, allowing users to collect and analyze feedback efficiently.
- Reviewers Perspective
"The options for displaying survey results have allowed us to create easy summaries that aid in decision-making, employee reviews, and policy-changes."
SLShannon Larson
Executive Assistant
Used for 2+ years
We analyzed 828 verified user reviews for SurveyMonkey to find out what actual users really think.
Survey Creation
Teams build surveys using drag-and-drop tools, logic branching, and templates, supporting a range of feedback and research needs across departments.Ease of Use
Staff with varying technical skills create, distribute, and analyze surveys quickly, minimizing training and supporting collaboration.Data Collection
Organizations gather and analyze data with customizable reports, export features, and built-in visualization tools for business decision-making. - Key FeaturesSurveyMonkey's scoreCategory average
Customizable Questions
4.584.64 category average
Multiple Question Types
4.734.71 category average
Survey Builder
4.594.64 category average
- Screenshots

Highly Rated for Automation

Typeform

In our analysis of Survey products with the most market demand, Typeform is the highest rated for automation out of the most popular tools.
Typeform is highly rated for automation, making it suitable for businesses seeking to streamline survey workflows and save time. Our reviewers say automating survey distribution and analytics reduces manual effort, and the conversational interface enhances respondent engagement.
- Reviewers Perspective
"Conversational design, simple question flow, and considerate design make surveys interesting, and data export, integrations, and security features make answers usable and accessible for education and immigration processes."
MMMadellene Matienzo
Founder and CEO
Used for 2+ years
We analyzed 548 verified user reviews for Typeform to find out what actual users really think.
Survey Creation
Teams use Typeform’s conversational design and templates to create personalized surveys that capture nuanced feedback for research, HR, and marketing.Ease of Use
Staff with diverse technical skills navigate Typeform’s clean interface and tutorials, enabling quick form creation and reducing onboarding time.Survey Forms
Organizations build interactive survey forms with drag-and-drop tools and templates, supporting higher completion rates and creative data collection. - Key FeaturesTypeform's scoreCategory average
Customizable Questions
4.824.64 category average
Multiple Question Types
4.754.71 category average
Survey Builder
4.694.64 category average
- Screenshots

Best for Integrations

In our analysis of Survey products with the most market demand, Microsoft Forms is the most requested by users for integrations out of the most popular tools.
Microsoft Forms is best for integrations, making it ideal for organizations already using Microsoft 365 who want seamless data flow. Our reviewers say integration with Excel and Teams simplifies data analysis and collaboration, and the intuitive interface speeds up survey creation.
- Reviewers Perspective
"I like the simplicity of the forms creation and the possibility to use it for multiple different need, from simple consent forms to surveys and tests for employees."
IBIvan Brajković
Trainer and technical support
Used for 2+ years
We analyzed 257 verified user reviews for Microsoft Forms to find out what actual users really think.
Survey Creation
Organizations create surveys, polls, and quizzes using customizable templates and real-time response tracking, streamlining internal and external feedback collection.Ease of Use
Teams set up and manage forms with Microsoft Forms’ intuitive design, reducing the learning curve and supporting fast adoption across departments.Data Collection
Data is automatically compiled and exported to Excel, supporting analysis, reporting, and secure handling of feedback for HR, education, and operations. - Screenshots

Most Rated for SMBs

Survio

Survio is the most requested by small businesses out of the most popular tools, based on our analysis of Survey products with the most market demand.
Survio is most rated for SMBs, making it a strong choice for small and midsize businesses needing accessible, flexible survey tools. Our reviewers highlight the ease of setup, variety of question types, and customization options that help SMBs quickly create and analyze professional surveys.
- Reviewers Perspective
"Through surveys you can find out the satisfaction of customers and it is very important to know their opinions and through survio it has been easy to carry out these surveys that with the templates that they have already designed it is much easier to create them and easy to distribute, by collecting and analyzing the information you can have a base with the results of the questions to obtain statistics of the opinions"
TCThomas Coleman
civil engineer
Used for 1-2 years
We analyzed 364 verified user reviews for Survio to find out what actual users really think.
Survey Creation
Teams design surveys with Survio’s wide range of templates, question types, and branding options. This flexibility supports both simple and advanced survey needs for SMBs and research teams.Ease of Use
Staff with minimal technical experience can navigate Survio’s interface, streamlining survey creation and distribution for organizations without dedicated IT resources.Customer Support
Organizations access Survio’s support team for quick troubleshooting and guidance, which helps maximize platform capabilities and maintain workflow continuity. - Key FeaturesSurvio's scoreCategory average
Customizable Questions
4.744.64 category average
Multiple Question Types
5.04.71 category average
Survey Builder
4.544.64 category average
- Screenshots

Best for Customer Satisfaction

QuestionPro

According to our user reviews, QuestionPro is the highest rated for customer satisfaction out of the most popular tools.
QuestionPro is best for customer satisfaction, making it well-suited for organizations focused on gathering actionable feedback. Our reviewers say the platform’s robust analytics, customizable surveys, and user-friendly interface support efficient feedback collection and reporting.
- Reviewers Perspective
"QuestionPro allows our non-profit organization to easily poll our members through customizable surveys that help us to stay connected with our members and to ensure we are supporting them properly."
HOHaley Oyler
President
Used for 2+ years
We analyzed 373 verified user reviews for QuestionPro to find out what actual users really think.
Survey Creation
Organizations design both simple and complex surveys using robust question types, branding, and logic features, supporting targeted feedback and research.Ease of Use
Teams with limited technical backgrounds navigate QuestionPro’s interface and customization tools, enabling efficient survey deployment and management.Customer Support
Organizations access responsive support for troubleshooting and advanced feature guidance, ensuring smooth project execution and platform adoption. - Key FeaturesQuestionPro's scoreCategory average
Customizable Questions
4.774.64 category average
Multiple Question Types
4.804.71 category average
Survey Builder
4.824.64 category average
- Screenshots

Best for Usability

WorkTango

WorkTango is the highest rated for its usability out of the most popular tools, based on our analysis of Survey products with the most market demand.
WorkTango is best for usability, making it a strong fit for companies seeking an easy-to-use platform for employee recognition and rewards. Our reviewers point out that the intuitive interface and straightforward points system simplify peer recognition and boost engagement.
- Reviewers Perspective
"It allows us to streamline a rewards and recognition platform across the business - and across all four countries of which we have operations in."
SJShauna Jamison
Senior Employee Engagement Specialist
Used for 2+ years
We analyzed 166 verified user reviews for WorkTango to find out what actual users really think.
Rewards
Companies use WorkTango’s rewards system to motivate staff, allowing employees to earn and redeem points for products or cash, supporting engagement and morale.Ease of Use
Staff at all levels participate in recognition activities with WorkTango’s intuitive interface, encouraging widespread adoption and peer-to-peer interaction.Customer Support
Organizations rely on WorkTango’s support team for setup, troubleshooting, and feature guidance, helping adapt the platform to evolving company needs. - Key FeaturesWorkTango's scoreCategory average
Customizable Questions
4.504.64 category average
Survey Builder
4.144.64 category average
- Screenshots

Most Used By Information Technology and Services

Survey Planet is the most requested by users in Information Technology and Services out of the most popular tools.
Survey Planet is most used by information technology and services, making it ideal for IT teams and tech-focused organizations. Our reviewers say the platform’s customizable templates, ease of use, and quick setup support efficient survey deployment and data collection.
- Reviewers Perspective
"With a wide range of question types, customizable themes, and pre-made templates, it’s perfect for gathering feedback, conducting research, or engaging an audience."
MOMelissa Opoku
Aesthetician
Used for 6-12 months
We analyzed 51 verified user reviews for Survey Planet to find out what actual users really think.
- Screenshots

Most Rated for Enterprise

SurveyHero

In our analysis of Survey products with the most market demand, SurveyHero is the most requested by enterprises out of the most popular tools.
SurveyHero is most rated for enterprise, making it suitable for larger organizations needing advanced survey capabilities. Our reviewers highlight the platform’s flexible customization, multilingual support, and robust data analysis tools that accommodate complex, large-scale survey needs.
- Reviewers Perspective
"The ease of designing surveys and the ability to replicate previous surveys to save time."
JMJames Moffatt
Head of Talent and Development
Used for 2+ years
We analyzed 152 verified user reviews for SurveyHero to find out what actual users really think.
Surveys
Organizations design and duplicate surveys for recurring projects, saving time and ensuring consistency in feedback collection across research cycles.Ease of Use
Teams with varied technical backgrounds use SurveyHero’s drag-and-drop builder and clear layout, reducing training needs and keeping projects on track.Data Collection
Users organize, analyze, and export survey responses with built-in reporting tools, supporting both qualitative and quantitative research in business and education. - Screenshots


Survicate

- Reviewers Perspective
"We love the versatility of creating segments and showing a specific survey to a specific group of users. Plus, we link these surveys to our screen recording software, so we have the feedback and what the user did in the meantime - a great mix to solve problems."
DRDamian Rustarazo
Digital marketing specialist
Used for 1-2 years
We analyzed 93 verified user reviews for Survicate to find out what actual users really think.
Survey Creation
Users find Survicate’s survey creation process intuitive, with a wide range of customizable templates and question types that suit various business needs. They appreciate the flexibility to design targeted surveys, set up complex logic, and segment audiences for tailored feedback collection. Additionally, users highlight the platform’s visual appeal and ease of use, noting that it enables quick setup and efficient distribution of professional-looking surveys across multiple formats and channels.Customer Support
Users consistently praise Survicate’s customer support team for being responsive, knowledgeable, and proactive in resolving issues or answering questions. They value the helpful guidance provided during setup and troubleshooting, which makes transitioning to and using the platform straightforward. Many reviewers note that Survicate’s support staff are approachable and quick to address concerns, contributing positively to their overall experience with the product.User Feedback
Users rely on Survicate to gather and analyze feedback from diverse audiences, benefiting from its AI-powered insights and customizable dashboards. They appreciate the ability to export responses, track feature requests, and target specific segments, which helps them act on feedback and improve products or services. Reviewers also note that Survicate’s clear analytics and seamless data collection enhance their understanding of user experience and drive meaningful improvements. - Key FeaturesSurvicate's scoreCategory average
Customizable Questions
4.814.64 category average
Multiple Question Types
4.554.71 category average
Survey Builder
4.634.64 category average
- Screenshots


- Reviewers Perspective
"Adding employee info is very simple, the Recognition feature has boosted morale, and the 1-on-1/Employee Review feature helps us keep track of employee productivity throughout the year."
ADAaron Decker
Tech Specialist
Used for 2+ years
We analyzed 125 verified user reviews for Quantum Workplace to find out what actual users really think.
Features
Users find Quantum Workplace’s features comprehensive, with tools for recognition, one-on-one meetings, and employee reviews that support engagement and productivity. They appreciate the continuous updates and customizable options, which allow organizations to tailor the platform to their specific needs. Reviewers highlight the ease of use for both administrators and employees, noting that the platform helps track performance and fosters a positive workplace culture.Data Management
Users rely on Quantum Workplace for its efficient data management capabilities, including easy data extraction, filtering, and benchmarking across teams and reporting periods. They appreciate the integration with HRIS systems and the variety of analytics tools, which make it simple to gather, analyze, and present actionable insights. Reviewers note that the platform’s intuitive design allows them to access and interpret data at different organizational levels, supporting informed decision-making.User Interface
Users describe Quantum Workplace’s user interface as intuitive, visually appealing, and easy to navigate for both administrators and employees. They appreciate the customizable templates and layout, which support a variety of survey and engagement activities without unnecessary complexity. Reviewers note that the platform’s design continues to improve, making it increasingly user-friendly and accessible for a wide range of tasks. - Key FeaturesQuantum Workplace's scoreCategory average
Customizable Questions
4.634.64 category average
Survey Builder
4.704.64 category average
- Screenshots


Hotjar

- Reviewers Perspective
"I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage"
DCDuncan Collins
Digital Solutions Lead
Used for 2+ years
We analyzed 390 verified user reviews for Hotjar to find out what actual users really think.
Heatmaps
Users rely on Hotjar's heatmaps to visualize and analyze user behavior across desktop, tablet, and mobile devices, helping them identify which areas of their websites attract the most attention. They find the heatmap feature intuitive and valuable for uncovering patterns in clicks, scrolls, and mouse movements, which informs design and content decisions. Many users appreciate how Hotjar’s heatmaps simplify complex data, making it easier to present actionable insights to clients and stakeholders for website optimization.Website Analysis
Users utilize Hotjar to gain a comprehensive view of how visitors navigate their websites, allowing them to make informed decisions about layout and content improvements. They find the setup process straightforward and appreciate how quickly Hotjar delivers actionable data that highlights user journeys, drop-off points, and areas needing attention. Many reviewers mention that Hotjar’s analysis tools help them optimize user experience, monitor the impact of changes, and refine their websites for better engagement.User Behavior Tracking
Users value Hotjar for its ability to monitor and analyze user interactions, such as clicks, scrolls, and navigation paths, across their websites. They find that Hotjar’s behavior tracking tools provide deep insights into customer habits, helping them identify pain points and optimize website performance. Many reviewers highlight that Hotjar’s visualizations and reporting features make it easy to understand visitor actions and tailor their sites to better meet user needs. - Key FeaturesHotjar's scoreCategory average
Customizable Questions
4.334.64 category average
Survey Builder
4.674.64 category average
- Screenshots


Zoho Survey

- Reviewers Perspective
"Zoho Survey special logic paths and multilingual questionnaires allow me to craft defined surveys, which resonate with my global customers."
MFMourtadi Faysal
Senior Research Officer
Used for 1-2 years
We analyzed 285 verified user reviews for Zoho Survey to find out what actual users really think.
Survey
Users rely on Zoho Survey to design a wide range of surveys, from simple feedback forms to complex questionnaires with advanced logic paths and multilingual support. They find that Zoho Survey enables them to gather actionable insights quickly, whether for customer satisfaction, internal assessments, or market research, and appreciate the ability to analyze results in real time. Many reviewers highlight the convenience of distributing surveys across multiple channels and accessing responses on mobile devices, which streamlines the entire process from creation to analysis.Ease of Use
Users consistently describe Zoho Survey as easy to use, noting its intuitive interface and straightforward navigation for both survey creators and respondents. They appreciate features like drag-and-drop question building, clear instructions, and real-time graphical results, which reduce the learning curve and save time. Many reviewers mention that Zoho Survey is accessible to users with varying technical skills, making it a practical choice for individuals and teams alike.Customer Support
Users find Zoho Survey’s customer support to be responsive and helpful, with a knowledge base and support team that assist in resolving issues and answering questions. They value the resources available for onboarding and troubleshooting, as well as the integration with other Zoho tools that enhance their ability to analyze customer feedback and improve services. Reviewers also highlight that Zoho Survey helps them identify client needs and improve communication, which contributes to better customer experiences. - Key FeaturesZoho Survey's scoreCategory average
Customizable Questions
4.694.64 category average
Multiple Question Types
4.454.71 category average
Survey Builder
4.774.64 category average
- Screenshots


Formaloo

- Reviewers Perspective
"The thing I like most about Formaloo is that it provides me with database as well as form builder to make advanced forms and we also get insights on form usage."
KGKalpit Goyal
CEO
Used for 6-12 months
We analyzed 193 verified user reviews for Formaloo to find out what actual users really think.
Form Builder
Users find Formaloo to be a versatile solution for creating a wide range of forms, including surveys, quizzes, assessments, and even client portals. They appreciate the intuitive drag-and-drop builder, extensive template library, and customization options that allow them to quickly launch forms for various business needs without coding. While reviewers highlight the ease of use and advanced features, some mention that design flexibility and certain complex customization capabilities could be improved for more sophisticated requirements.Ease of Use
Users consistently describe Formaloo as easy to learn and navigate, with an intuitive interface that simplifies form creation and workspace organization. They value the platform’s accessibility for both beginners and experienced users, noting that most tasks can be accomplished without extensive tutorials or technical expertise. Reviewers also mention that the straightforward setup and flexible design make it convenient to deploy forms and applications for a variety of projects.Data Management
Users rely on Formaloo for efficient data collection, organization, and analysis, benefiting from its robust database features and automation tools. They appreciate the ability to structure data, apply validation rules, and visualize results, which helps optimize workflows and inform business strategies. Reviewers also highlight the platform’s secure storage, folder-level access management, and options for exporting or sharing data, though some wish for more advanced reporting and customization in data outputs. - Key FeaturesFormaloo's scoreCategory average
Customizable Questions
4.784.64 category average
Survey Builder
4.634.64 category average
- Screenshots


Ideally

- Reviewers Perspective
"The combination of powerful tools and genuine human support makes it an essential partner in shaping data-driven innovation strategies and launching products with confidence."
LCLucia Cuneo
Innovation Lead
Used for 6-12 months
We analyzed 28 verified user reviews for Ideally to find out what actual users really think.
- Screenshots


- Reviewers Perspective
"With this integration you will be able to answer a form and make a payment online and in mobile applications in an easy and unique way."
SKStanley Kamal
Software Engineer
Used for 2+ years
We analyzed 105 verified user reviews for SurveySparrow to find out what actual users really think.
Forms
Users enjoy creating forms with SurveySparrow, noting the flexibility to build from scratch or use a variety of attractive templates. They find the interface welcoming for respondents, with themes and customization options that help match the form to specific needs or branding. The process of setting up forms, collecting responses, and even handling payments is described as straightforward, contributing to a positive experience for both creators and participants.Ease of Use
Users consistently describe SurveySparrow as user-friendly, intuitive, and easy to navigate, making it accessible for both beginners and experienced professionals. They appreciate the straightforward interface, minimal learning curve, and the efficiency with which they can create, edit, and deploy surveys. The platform’s simplicity and clear design contribute to a smooth experience, allowing users to focus on gathering insights rather than troubleshooting technical hurdles.Feedback Collection
Users rely on SurveySparrow to gather feedback from customers and internal teams, appreciating how the platform streamlines the process and increases response rates. They highlight the conversational survey mode, which makes giving feedback feel less like a chore and more like a natural interaction. The ease of deploying surveys across various platforms and the intuitive design help users collect, analyze, and act on feedback efficiently. - Key FeaturesSurveySparrow's scoreCategory average
Customizable Questions
4.294.64 category average
Multiple Question Types
4.404.71 category average
Survey Builder
4.674.64 category average
- Screenshots


- Reviewers Perspective
"We immediately liked the variety of options in our first survey at our educational institute. When we had questions about creating a very detailed survey with numerous options, customer service was quick to help us and gave us lots of tips."
NENadin Eule
Marketingleitung
Used for 6-12 months
We analyzed 666 verified user reviews for UmfrageOnline to find out what actual users really think.
Survey Creation
Users find UmfrageOnline highly effective for creating surveys, as the platform offers a wide variety of question types and customization options that suit both simple and complex projects. They appreciate the intuitive interface, the ability to edit surveys collaboratively, and the clear evaluation tools that make the process efficient and accessible to beginners and professionals alike. Many users highlight the flexibility in design, logical structuring, and time-saving features, which allow them to quickly launch, adapt, and analyze surveys for academic, professional, or personal purposes.Ease of Use
Users consistently describe UmfrageOnline as straightforward and easy to navigate, with a clear layout and self-explanatory tools that require minimal training. They value how quickly they can learn to use the platform, noting that even beginners or those with little technical experience can handle survey creation and analysis without difficulty. Many reviewers highlight the uncomplicated operation, intuitive design, and clear presentation of results, making UmfrageOnline accessible for a wide range of users.Student Account
Users appreciate that UmfrageOnline offers a free student account, which grants access to nearly all features and supports academic work without financial barriers. They find the student account particularly valuable for conducting research, collaborating on projects, and presenting results professionally, with many noting that the platform is well-suited for university assignments and theses. While some users mention that the application process for the student account can be cumbersome, they agree that the benefits and support for students are significant. - Key FeaturesUmfrageOnline's scoreCategory average
Customizable Questions
4.554.64 category average
Survey Builder
4.664.64 category average
- Screenshots


- Reviewers Perspective
"Formidable Forms offers exceptional flexibility, allowing us to tailor forms precisely to our customer needs. And when we do encounter a hiccup, their support team responds swiftly and thoroughly—truly one of the best I’ve experienced."
PAPaul Ashurst
Founder
Used for 2+ years
We analyzed 104 verified user reviews for Formidable Forms to find out what actual users really think.
Customer Support
Users consistently praise Formidable Forms for its responsive and helpful customer support team, noting that issues are resolved quickly and thoroughly. They value the clear guidance, wealth of FAQs, and instructional resources available, which make troubleshooting and learning straightforward. Reviewers also mention the friendly service and ongoing development, contributing to a positive experience when using the product.Form Builder
Users find Formidable Forms highly versatile, enabling them to create a wide range of forms for various business needs with ease. They appreciate the intuitive user interface, extensive customization options, and the ability to build advanced forms without requiring coding skills. Many reviewers highlight the pre-built templates, robust features, and user-friendly design as key factors that streamline form creation and enhance productivity.Integrations
Users appreciate Formidable Forms for its ability to expand functionality through add-ons and plugins, allowing them to tackle complex projects efficiently. They find the plugin user-friendly and lightweight, with features that support a variety of actions and workflows for different website requirements. Reviewers mention that while some advanced integrations are available only on higher-tier plans, the overall depth and flexibility of the plugin meet most of their needs. - Key FeaturesFormidable Forms's scoreCategory average
Customizable Questions
5.04.64 category average
Multiple Question Types
4.04.71 category average
Survey Builder
5.04.64 category average
- Screenshots


Unifocus

- Reviewers Perspective
"UniFocus is a field service and workforce management platform designed to help businesses streamline job scheduling, dispatching, time tracking, and operational reporting, improving efficiency and customer service."
MHMohamed Hadhri
Engineer
Used for 6-12 months
We analyzed 59 verified user reviews for Unifocus to find out what actual users really think.
Payroll
Users appreciate that Unifocus provides accurate time tracking and payroll management, which helps reduce errors and ensures compliance with wage requirements. They find it easy to log employee hours, track attendance, and integrate scheduling information with payroll systems, making payroll processing more efficient. Many reviewers also note that Unifocus offers value for money and supports real-time staff tracking, which contributes to smoother workforce management.Scheduling
Users value Unifocus for making staff scheduling and shift management more efficient, with features that streamline planning, reduce conflicts, and accommodate employee availability. They highlight the convenience of copying schedules, auto-scheduling, and easy shift swaps, which help optimize labor management and save time. However, some reviewers mention challenges with complex department scheduling, occasional conflicts with time-off approvals, and limitations in copying schedules or displaying them on certain devices.Ease of Use
Users find Unifocus straightforward to navigate, with a user interface that is accessible on both desktop and mobile devices. They appreciate that the platform is user-friendly for a wide range of employees, including non-native English speakers, and that it simplifies tracking time and managing daily tasks. Many reviewers note that while there is an initial learning curve, the system becomes much easier to use over time, making it suitable for both novice and experienced users. - Screenshots


FormAssembly

- Reviewers Perspective
"FormAssembly offered a richer feature set—like robust conditional logic, dynamic picklists tied to live Salesforce data, and superior connectors—which allowed us to automate more processes without custom development."
VKVamsi Krishna Gali
Software Engineer
Used for 1-2 years
We analyzed 70 verified user reviews for FormAssembly to find out what actual users really think.
- Key FeaturesFormAssembly's scoreCategory average
Customizable Questions
4.804.64 category average
Survey Builder
4.504.64 category average
- Screenshots


- Reviewers Perspective
"A solid form builder with surprisingly robust calculator features."
KMKevin McKenzie
IT
Used for 2+ years
We analyzed 132 verified user reviews for 123FormBuilder to find out what actual users really think.
Form Creation
Users find 123FormBuilder highly effective for quickly creating and customizing a wide variety of forms, appreciating the intuitive interface and the extensive range of templates and design options available. They value the flexibility to personalize forms to fit different brands, embed them on websites, and utilize features like conditional logic, analytics, and mobile optimization. Reviewers highlight that 123FormBuilder enables both technical and non-technical users to build functional, visually appealing forms for diverse purposes, though some mention minor limitations in advanced customization and field allowances.Ease of Use
Users describe 123FormBuilder as straightforward and user-friendly, noting that the platform is easy to navigate even for those without technical expertise. They appreciate the intuitive interface, the clear layout, and the ability to quickly set up and manage forms without a steep learning curve. Reviewers mention that the software’s simplicity and efficient design help them complete tasks faster, making it a practical solution for various form-building needs.Customer Support
Users consistently praise 123FormBuilder for its responsive and helpful customer support, finding the support team quick to address questions and resolve technical issues. They appreciate the availability of assistance through various channels and note that representatives are knowledgeable and courteous when guiding them through challenges. Reviewers also mention that support is accessible even on weekends, contributing to a positive overall experience with the product. - Screenshots


SurveyJS

- Reviewers Perspective
"This library is an incredibly complete and flexible tool that covers almost every use case you could imagine. Whether you're building simple surveys or complex dynamic forms, SurveyJS provides the perfect balance of power and ease of use."
CLCatalin Lungu
Discipline lead
Used for 6-12 months
We analyzed 23 verified user reviews for SurveyJS to find out what actual users really think.
- Key FeaturesSurveyJS's scoreCategory average
Customizable Questions
4.504.64 category average
Survey Builder
4.804.64 category average
- Screenshots


- Reviewers Perspective
"Our paperwork/app is constantly live as we are a 24/7 restoration company so being able to reach out and get a response so quick is super helpful to resolve any issues and keep our divisions running efficiently."
ASAlexandria Snodgrass
Restoration Coordinator
Used for 2+ years
We analyzed 126 verified user reviews for Forms On Fire to find out what actual users really think.
Customer Support
Users consistently highlight the responsiveness and knowledge of the Forms On Fire support team, noting that assistance is readily available whenever questions or issues arise. They value the team's ability to provide clear solutions, helpful tutorials, and personalized guidance, which helps keep their operations running smoothly and minimizes downtime. Many reviewers mention that Forms On Fire’s customer service is attentive and proactive, making it easier to resolve challenges and adapt the platform to fit evolving business needs.Form Building
Users find Forms On Fire’s form building capabilities to be highly flexible, allowing them to create and customize forms that suit a wide range of business requirements. They appreciate the intuitive interface, variety of templates, and the ability to quickly update or modify forms as workflows change, which streamlines daily operations. Reviewers also note that even those without coding experience can design robust forms, while more advanced users can leverage additional features for complex scenarios.Data Collection
Users rely on Forms On Fire for efficient and reliable data collection, especially in remote or offline environments where consistent connectivity cannot be guaranteed. They appreciate the platform’s ability to capture, manage, and export data in various formats, supporting real-time reporting and streamlined workflows across multiple teams. Reviewers also highlight the customizable nature of data entry forms and the ease with which information can be shared or integrated with other business tools. - Screenshots


SurveyLegend

- Reviewers Perspective
"You can create really nice surveys that involve the person on the other end (unlike the usual surveys that you find around)."
LLLuca Lanzillotta
freelance
Used for 6-12 months
We analyzed 479 verified user reviews for SurveyLegend to find out what actual users really think.
Survey Creation
Users find SurveyLegend to be a flexible and visually engaging platform that simplifies the process of building surveys for a wide range of purposes, from academic research to business feedback. They appreciate the intuitive interface, extensive customization options, and the ability to include various question types, images, and branding elements, making surveys more interactive and appealing. Many reviewers highlight how SurveyLegend’s templates, logic flows, and real-time analytics help them create professional, mobile-friendly surveys quickly, while also noting the platform’s generous free features and ease of sharing.Ease of Use
Users describe SurveyLegend as highly intuitive and straightforward, allowing them to set up and deploy surveys with minimal effort or training. They value the clear navigation, user-friendly templates, and the ability to access and interpret results easily through visually attractive charts and graphs. Many reviewers note that even beginners or those with limited technical skills can quickly learn to use SurveyLegend, making it accessible for a wide range of users and organizations.Design Options
Users appreciate the diverse design options in SurveyLegend, which enable them to create surveys that are both visually appealing and tailored to their audience. They highlight the availability of customizable templates, responsive layouts, and a variety of aesthetic features that make surveys look professional on any device. While some reviewers mention a desire for even more advanced customization, most find the platform’s design tools easy to use and effective for producing engaging, branded surveys. - Key FeaturesSurveyLegend's scoreCategory average
Customizable Questions
4.644.64 category average
Multiple Question Types
4.244.71 category average
Survey Builder
4.624.64 category average
- Screenshots

Methodology
The research for the best Survey software list was conducted in October 2025. We evaluated data (user reviews and demand signals) from the past 24 months as of the research date. Read the complete methodology.
Popular Survey Comparisons
Buyer's Guide
This detailed guide will help you find and buy the right survey software for you and your business.
Last Updated on March 24, 2025Here's what we'll cover:
What you need to know about survey software
Essential features of survey software
Benefits and competitive advantages of using survey software
How to choose the best survey software
Software related to survey distribution and analysis
More resources for your survey journey
What you need to know about survey software
Survey software is a platform specifically designed to streamline the process of creating and distributing surveys. Such tools allow businesses to effortlessly collect valuable data on audience opinions, enabling them to formulate informed strategies based on the insights they gather. With features such as a survey builder, multi-channel distribution, and comprehensive reporting and analytics tools, organizations can craft relevant and impactful surveys while thoroughly analyzing the data collected.
To give you an idea of the market, our website lists over 380 distinct survey software vendors. Plus, in the last two years, we’ve published more than 14,150 reviews of various survey products, netting us a wealth of information for those seeking the right tools for their data collection needs. For businesses aiming to gather and analyze data to enhance their strategies, the critical consideration is not whether to utilize a survey tool, but rather which system is best suited to meet their specific requirements.
When exploring the landscape of survey products, it's important to note that most options are structured on a ‘per-month’ pricing model. Entry-level plans typically range from $10 to $20 per month, providing essential features that cater to businesses operating within tight budget constraints. For businesses that are expanding and seeking additional functionality, premium plans are available for between $21 and $49 per month, generally offering a more comprehensive suite of features. Established businesses with more sophisticated requirements will find that advanced plans usually begin at over $49 per month. [1]
For buyers, the key to a successful purchase starts with a well-defined budget, a clear understanding of the number of users, the anticipated number of surveys, and any necessary integrations. It’s advisable to engage with key stakeholders to formulate a list of critical questions that will aid in evaluating various systems based on your specific needs. Consider the following questions:
Does the software provide workflow automations to streamline our processes?
Are the survey templates and forms easily customizable to fit our needs?
Can our business handle the required data migrations effectively?
Does the system seamlessly integrate with the tools we currently use?
Given the multitude of vendors available, selecting the ideal survey solution can feel overwhelming. To help you, this guide discusses the features and advantages of survey software, offering step-by-step assistance in identifying the right choice for your organization. Additionally, you’ll gain access to valuable insights and tips from marketing pro Marisa Lather, Director of Marketing and Communications at Bridge Partners.
What is survey software?
Survey software is used by a variety of businesses to gather data on all kinds of target groups: customers, employees, and others. These systems often allow users to create surveys and forms targeting specific segments. Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters for example—research panel providers are available to help find these specific audiences to gain the type of research data you need.

Survey creation in Google Forms
Marisa Lather highlights the versatility of survey software, demonstrating its application across various domains. She notes that it is useful for conducting sustomer satisfaction (CSAT) surveys at the conclusion of projects, as well as employee engagement surveys. Additionally, she states that survey software can be employed to gather insights on content preferences, facilitate A/B testing, and collect feedback from events. She also points out that the software aids in segmenting the audience effectively, adding: “There are so many other ways that you can use it in terms of lead qualification, behavioral insights, even just finding a time to meet.”
Through various features like randomization, customizable questions, templates, and offline response collection, survey software streamlines data collection and analysis. It offers real-time feedback, enhanced reach, and cost-effective, customizable surveys. It improves accuracy and scalability and encourages honest feedback, empowering businesses to make informed, data-driven decisions.
Essential features of survey software
When evaluating survey software, it's crucial to understand the core features typically offered with all such software, like a survey builder, multi-channel distribution, and reporting/analytics. Additional features that may or may not be included (common features) include customizable questions, customizable templates, and data import/export options, among others. By analyzing thousands of user reviews, we've identified fundamental features of effective survey software. [2] Familiarizing yourself with these will help you make an informed decision that aligns with your needs, empowering you to select the most suitable solution.
Core survey features
Survey builder | Create and manage surveys. 94% of reviewers rate this feature as critical or highly important. |
Reporting/analytics | View and track pertinent metrics to find patterns and gain insights from data. 88% rate this feature as critical or highly important. |
Multi-channel distribution | Leverage multiple channels (email, web link, and social media) to distribute products, services, or surveys to customers. 68% rate this feature as critical or highly important. |
Common survey features
Customizable questions | Create tailored or customized questions for more targeted and relevant data collection. 95% of reviewers rate this feature as critical or highly important. |
Data import/export | Import and export data to and from software applications. 83% rate this feature as critical or highly important. |
Question library | Pre-written repository of questions that can be reused within a survey or for assessment or interviews. 78% rate this feature as critical or highly important. |
Customizable templates | Pre-designed layouts that can be customized to match preferences and requirements. 75% rate this feature as critical or highly important. |
Question branching | Survey design technique that directs respondents to different questions based on their previous answers. 75% rate this feature as critical or highly important. |
Skip logic | Skip over or route respondents to different questions based on their previous answers. 63% rate this feature as critical or highly important. |
Email marketing | Create and send email blasts/campaigns to gather survey respondents. 46% rate this feature as critical or highly important. |
Benefits and competitive advantages of using survey software
Our analysis of over 2,200 user reviews from the past year shows that team collaboration, email management, employee management, client feedback, and valuable research are the top-rated benefits of survey software. These characteristics directly address the essential needs of surveys, including data collection, feedback acquisition, market research, customer or employee engagement, and performance evaluation.
Enhanced team collaboration: Provides a centralized platform for creating, sharing, and analyzing survey data, enabling team members to easily access insights, contribute feedback, and coordinate efforts in real-time.
Streamlined email management: Aids in email management by automating survey distribution and follow-up reminders, ensuring timely communication and reducing manual workload.
Improved employee management: Facilitates regular feedback collection, performance evaluations, and engagement surveys, helping to identify areas for improvement and boost morale.
Centralized gathering of client feedback: Provides structured tools to gather and analyze customer opinions, allowing businesses to respond effectively to client needs and improve satisfaction rates.
Deeper research: Offers robust data collection and analysis features, enabling researchers to efficiently gather in-depth insights, identify trends, and draw actionable conclusions.
Along with these, Marisa Lather emphasizes the importance of utilizing surveys to not only improve content but also to elevate customer engagement. She states, “Think about interactivity in your emails. Send customers a poll, a question, a quiz, or give them something to click.” Through this approach, she encourages marketers to diversify their content formats and incorporate interactive elements such as surveys that actively invite participation from the audience. By doing so, brands can create a more dynamic and engaging experience, leading to deeper connections and insights into customer preferences and behaviors.
How to choose the best survey software
Step 1: Define your requirements
Before diving into the selection of a survey system, it is important to clearly define your specific requirements. Consider the survey methodologies you currently employ and the number of surveys you wish to launch simultaneously. These requirements will serve as a roadmap, guiding you toward a system that not only aligns with your existing survey processes but also supports your long-term objectives.
Your requirements should encompass not only the essential functionalities of the software but also factors such as your budget, the level of training assistance provided, data migration needs, and necessary integrations.
One often overlooked aspect of implementation costs is the migration of data from existing systems, such as your customer relationship management (CRM) platform. Typically, the vendor can assist with data migration and integrations for an additional fee, so it’s essential to discuss these elements during your evaluation process. It's also important to check whether and how you can integrate with your panel provider.
In addition to these, Marisa Lather emphasizes the importance of scalability for users looking to expand their operations, particularly in terms of the different languages supported by the survey tool. She states, “If you need to start serving internationally, having an effective tool can be really helpful. Whether it’s for translating content, segmenting multiple lists, delivering surveys at different times, or facilitating team collaboration.” By prioritizing scalability, organizations can ensure they are well-equipped to meet the demands of a diverse audience, ultimately enhancing their overall effectiveness and reach. She also lists other factors when evaluating survey systems: “I’m looking for ease of use and data security as I’m working with proprietary information.”
What is the cost of survey software?
Determining the price of survey software can be challenging, as costs can vary significantly based on individual buyer needs. Factors such as the number of users, required features, and the volume of surveys conducted all play a role in pricing. Our analysis suggests that entry-level plans generally range from $10 to $20 per month, premium plans are available for $21 to $49 per month, while advanced plans often start at over $49 per month.

Integration considerations for survey software
Survey tools frequently integrate with email marketing platforms, website builders, and CRM systems—especially within teams where cross-team communication and data sharing are needed. These integrations offer significant advantages for businesses, as they streamline workflows, enhance data consistency, and improve overall customer engagement.
By integrating with email marketing platforms, businesses can automate the distribution of surveys and follow-up communications, ensuring that messages are timely and targeted. Additionally, integration with website builders allows for the seamless embedding of surveys on corporate websites, thereby enhancing user experience and boosting response rates. Connecting survey tools with CRM systems ensures that survey data is automatically updated within customer profiles, providing a holistic view of customer interactions and empowering personalized marketing and service strategies. Indeed, CRM systems play a role in organizing customer data collected from survey software effectively. They enable businesses to craft tailored messages that resonate with various customer segments, enhancing the relevance of communication. According to Marisa Lather, “You can gain insights into the customer life cycle, and utilize design tools that allow you to make quick edits to advertisements while fostering creativity.”
Be aware of potential drawbacks
While survey software offers numerous benefits, there are potential drawbacks for businesses, including:
Cost: Some survey software solutions can be expensive, especially for small businesses, with costs escalating based on the number of users or responses.
Complexity: Advanced features and customization options can be overwhelming for users without technical expertise, leading to a steep learning curve. To overcome potential complexity, Marisa Lather emphasizes the significance of having a reliable tool that can guide individuals through various processes or provide intelligent recommendations. She asserts, “A tool that can help coach you through that process or make smart recommendations for you, that would really be something that I would be looking for.” This highlights the need for resources that can enhance decision-making and streamline tasks.
Data privacy concerns: Collecting sensitive information through surveys can raise privacy issues, requiring businesses to ensure compliance with data protection regulations, which can come at an added cost.
Response bias: Surveys may not always capture genuine opinions, as respondents might provide socially desirable answers or rush through questions.
Overreliance on surveys: Businesses might rely too heavily on survey data, potentially overlooking other valuable qualitative insights or market research methods.
Survey fatigue: Frequent surveys can lead to respondent fatigue, reducing participation rates and the quality of feedback received. In the realm of email communication in general, Marisa Lather emphasizes the need to clearly communicate what subscribers can expect from their emails. “Give [customers] the opportunity to self-select in terms of frequency or topic. They're able to identify, ‘I want this weekly. I don't want sales emails. I want only promotions, etc.’ or whatever it is. That puts them in the locus of control.” This strategy not only enhances engagement but also fosters a sense of trust and respect between marketers and their audiences.
Integration challenges: Integrating survey software with existing systems can be technically challenging and may require additional resources or support.
By being aware of these drawbacks, businesses can take steps to mitigate them and maximize the effectiveness of their survey efforts.
Step 2: Make a shortlist of software
With an abundance of survey software options available, choosing the ideal solution for your business can be a daunting task. However, with the right resources and support, the process can be significantly streamlined.
You can begin crafting your shortlist by exploring our FrontRunners report for survey tools. This report features only those products that have received top user ratings, ensuring you have access to the best solutions available.
Step 3: Pick your best option
After carefully narrowing down your options, the next step is to engage in vendor demos. These sessions provide a valuable opportunity to delve deeper into the features of each product, allowing you to ask critical questions that will aid in making an informed investment decision. Being well-prepared is essential for maximizing the benefits of these demos.
How to prepare for vendor demos
Once you have created a shortlist of potential survey systems, it's time to schedule demo sessions with each vendor to gain a better understanding of their offerings. Ask about various aspects of their products, including features, pricing, technical support, training, and any other factors that are important for selecting the right survey system tailored to your needs.
Here are some key questions to consider asking vendors during the demos:
How customizable is your software to fit our specific survey needs?
Inquiring about the survey software's customizability during a vendor demo is essential. This aspect determines how well the tool can adapt to your organization’s unique requirements and objectives. Customizability ensures that the software can accommodate specific branding elements, diverse question types, and intricate survey logic, thus enabling you to create surveys that effectively gather the data you need.
Ultimately, comprehending the level of customization available allows you to evaluate whether the software can offer the flexibility and functionality necessary to fulfill your specific survey goals and enhance overall data collection efforts.
Analyst tip: Consider providing the vendor with an example of a previous survey prior to the scheduled demo. This way, you can request that they build it out in their tool, allowing you to visualize what the final product looks like.
What integrations does your software support?
Understanding the available integrations helps ensure that the survey software can effectively connect with your existing tools. This question helps you evaluate whether the software will improve productivity by eliminating manual data entry and centralizing information across various systems. Additionally, it is important to clarify whether the integrations you require are readily available out-of-the-box or if they necessitate custom solutions. Furthermore, inquire about the vendor's role in performing and maintaining these integrations.
How is ongoing support and training provided?
Effective onboarding and ongoing support play an important role in ensuring smooth adoption and troubleshooting. Team adoption can be a common challenge when implementing a new survey tool, and comprehensive training is one of the most effective strategies for supporting successful implementation. Be sure to ask about the types of training offered, such as live sessions or self-paced tutorials, as well as the availability of customer support. Understanding the resources and assistance available will instill confidence in your team’s ability to fully leverage the software in the long term.
For more help and additional questions to ask during the demos, check out How To Cut Through the Sales Pitch During Software Demos. This guide is intended to help you prepare for the personalized, real-time software demonstration the vendor is going to show you–not the very initial discussions or video walkthroughs found online.
Step 4: Make the most of your survey software
Once you’ve made your selection and finalized your survey software purchase, the next step is to embark on the implementation process. Whether you’re transitioning from one survey tool to another or moving from traditional paper charts to your very first electronic system, there are several critical considerations that deserve your attention:
Data migration: Data migration involves transferring historical data from an existing survey tool to a new system, which can be time-consuming but is crucial for retaining valuable insights and maintaining records without data loss. Proper migration minimizes operational disruptions and errors, saving time and resources while ensuring compatibility with existing data formats for a seamless transition. Maintaining open communication with both the previous and new survey providers is important to ensure no critical information is overlooked during the process.
Training: Once your new system is up and running, ensure that your staff is well-equipped to utilize it effectively. Whenever possible, leverage the expertise of your new survey provider to conduct comprehensive training sessions and offer relevant training materials. Keep in mind that this training process will require a significant time investment, so be prepared to hold multiple sessions and refresher courses until every team member feels confident in using the new survey software.
Pilot survey: Starting a pilot survey when adopting new survey software is relevant because it allows you to test the tool's features and functionality in a controlled setting, identifying technical issues and user training needs before full implementation. This trial run also provides valuable feedback for refining survey design and processes, reducing errors, enhancing user confidence, and ensuring a smoother transition, ultimately maximizing the software's effectiveness and return on investment.
For more details on how to ensure a smooth transition, check out our guide: 5 Critical Steps to a Successful Software Implementation Plan.
Software related to survey distribution and analysis
When selecting survey software, it's essential to consider that certain features may require additional software systems to maximize the relevance and quality of the insights you gather from your customers or employees. While many survey platforms offer a variety of tools, you might find that some functionalities are best complemented by related software. Here are a few types of software that are often associated with survey systems but may or may not be included in your chosen platform:
360 degree feedback software: Designed to help HR departments gather all-around information about an employee. Unlike performance assessment software, 360 degree feedback applications allow organizations to collect information not only from superiors but also from peers and subordinates, as well as clients. The information collected can be used either for assessment or training purposes.
Customer experience software: Helps collect, organize and track customer feedback. This software includes a variety of applications for collecting customer opinions and for converting text-based feedback into numeric information that can later be used for marketing purposes.
Market research software: Recruits survey panel members and gathers market research data. Managers of online surveys and focus groups are common users of this type of software. It can yield insights regarding marketing appeal, promotions effectiveness, product development, and customer service. The software typically includes features such as panel invitations, frequently used questions, survey design, data gathering, and a member database.
NPS software: Net promoter score (NPS) software helps organizations implement campaigns to measure net promoter scores. NPS is a customer and employee satisfaction benchmark calculated using surveys. The final score can be used to gauge loyalty to the brand or organization.
Polling software: Automates the collection of feedback from a wide range of audiences through kiosks, mobile devices, and other devices.
More resources for your survey journey
About our contributors
Author
Sabrina Khoulalène is a content analyst with over a decade of experience in marketing and sales. Her mission? To empower small and medium-sized businesses (SMBs) by keeping them informed about the latest technology trends and guiding them in finding the right software, tailored to their unique needs. Indeed, her valuable insights and practical tips significantly impact the journey of thousands of business owners who come to Capterra to make informed business decisions. By offering relevant guidance, she aims to enable SMBs to navigate their challenges effectively and achieve their goals.
Editor
Mehar Luthra is a team lead at Software Advice and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics such as the digitalisation of small businesses, eCommerce trends, and HR developments.
Armed with a double bachelor’s in law (LL.B.) and business economics from Delhi University, she won a full scholarship to study for a master’s in creative writing at the National University of Ireland, Galway. In addition, she has written blog articles spanning a variety of topics such as fiction and non-fiction books, mental health and anxiety, the latest restaurants, and more. Her articles have been featured in Ireland’s national magazine The Village, among other publications. A die-hard journaling fan, she enjoys watching psychological thrillers, reading fiction books, and drinking iced coffee (even in the winter).
Contributor
Marisa Lather is a marketing and communications expert and speaker specializing in data-driven growth marketing. As Director of Marketing and Communications for Bridge Partners, she oversees marketing for the firm specializing in revenue growth for tech and cloud leaders, where she blends her experience in multimedia content creation with an inbound marketing approach to deliver engaging, omnichannel campaigns.
Marisa is recognized by LinkedIn as a Rising Star in Marketing (2023) and a Top Voice in Marketing & Advertising (2022). She has also been named a Top Missouri Leader by Women We Admire (2023, 2024). She is a member of the International Academy of Digital Arts & Science, and serves on the board of the American Marketing Association St. Louis and Women in Leadership at Lindenwood University.
Sources
Software Advice software pricing data: Only products with publicly available pricing information and qualified software products within the category, as of December 2023, are included in the pricing analysis. Read the complete methodology.
Software Advice reviews data: Software Advice reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the research date. Read the complete methodology.
Survey FAQs
- How much does survey software cost?
Our comprehensive analysis indicates that entry-level plans typically range from $10 to $20 per month, premium plans are usually priced between $21 and $49 per month, and advanced plans often start at over $49 per month. However, determining the price of survey software can often be a complex endeavor, as costs can fluctuate widely based on the specific needs of each buyer. Several key factors influence pricing, including the number of users, essential features required, and the anticipated volume of surveys to be conducted.
- What is the most popular online survey tool?
According to our analysis of products with high market demand and reviews, QuestionPro has the highest overall rating from verified reviewers on Software Advice while Google Forms is the product with the most number of reviews. It’s important to note, however, that your choice may vary according to your specific needs and preferences.
- What apps do surveyors use?
Surveyors use a variety of apps to assist with their work, ranging from data collection to mapping and analysis. To assist you in making an informed choice, Software Advice has meticulously curated a list of the top survey software based on a unique blend of user reviews and overall popularity. This compilation highlights the standout products in the survey category, each with its own distinctive strengths. Some of the most notable survey tools from Software Advice’s list include QuestionPro, Google Forms, Jotform, Microsoft Forms, Typeform, Alchemer, Hotjar, SurveyMonkey, and Zoho Survey. It’s important to note, however, that your choice may vary according to your specific needs and preferences.
- What is the best survey app for free?
According to our analysis of the most popular survey software, Google Forms has been particularly praised for its free plan.
- What is the best simple inventory app?
Among the most popular inventory management products in our catalog, Salesforce Commerce Cloud is highly rated for ease of use.
- What is the lowest cost format for surveys?
Based on our analysis of the most popular survey software, Jotform has been rated as the most affordable.








































































































