Gigya is a social customer relationship management (CRM) system that leverages social media for personalizing customer experience and running customized marketing campaigns.
The solution identifies customers by allowing them to login through their social media credentials. Gigya extracts information about customers from various social media networks and activities across multiple devices, which is then stored in a cloud-based database. This information can be used to study customer behavior and deliver offerings tailored to their interests.
A gamification system incentivizes customers through promotional offers for performing desired actions on the website. The system also provides insights into customers' demographics, social actions and revenue activities, and facilitates reward programs for top influencers. Gigya's analytics module provides more than 20 reports for measuring on-site activity.
The platform can be integrated with other marketing platforms, such as Marketo, ExactTarget, MailChimp, Drupal and Wordpress.
Maarten from Persgroep
Gigya offers their users an enormous amount of features to work with. You can either use their very easy to use screensets or, if you need a bit more of an advanced user-flow, build the screens yourself and user their libraries to easily do the necessary calls.
Gigya assigns a team of professionals to help you get started and to resolve any specific needs as you walk passed the requirements of your business teams.
When you're having a problem, either on Demo or Production it usually takes a lot of effort (emails, support tickets, calls, ...) to get it fixed. After complaining a few times we did get the promise of some improvements recently and so far it seems to get better.
Another issue we had to deal with is the fact that their R&D team is NOT available on Friday and Saterday as most of them are located within Israel. If you take into account that for more complex issues, support needs the help of R&D to resolve these, you don't want any production problems on these days! :-S
If you need a simple solution for you identity management, I suggest taking a look at any other vendors. If you need many features and you have a lot of edge cases, Gigya might be what you need!
Build a proof-of-concept to see if it fits your needs and evaluate carefully.