Oracle Corporation has been a leader in the customer relationship management (CRM) space for more than a decade. The company provides various CRM solutions, including Oracle Responsys. Oracle Responsys is a marketing orchestration platform that combines audience data, message content and digital channels together in one place.
With Responsys, clients can manage and customize consumer interactions across various platforms, including email, mobile, social and the Web. These interactions can be customized based on individual customer needs and preferences.
Responsys Profile allows marketers to create detailed customer profiles, while Responsys Insight can be used to analyze data and create reports that evaluate marketing performance. Responsys Connect allows users to pull data from multiple sources, including CRM systems and social networks.
Responsys has more than 450 satisfied clients in different industries globally, including LinkedIn, LEGO, Jetblue, United Healthcare and Nordstrom.