WordStream Advisor Software

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About WordStream Advisor

WordStream Advisor is a cloud-based advertising management solution that allows advertisers to manage all campaigns running on Google Adwords, Facebook Ads and Bing Ads through a single dashboard. It mainly caters to the call center industry. WordStream simplifies the advertising process by providing tools that help users create ads and manage ongoing campaigns. The 20-Minute Work Week feature on the application allows advertisers to make changes in paid social and PPC campaigns that are based on user data. Other features offered by WordStream include dynamic keyword implementation, geo-targeting, conversion tracking, call tracking, landing pages and performance reporting. The app offers AdWords Performance Grader, a free tool which provides users with insight...
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WordStream Advisor User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 307 reviews

User Profile

Subash

Verified reviewer

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2018

Perfect For Managing PPC Campaigns at Scale

One stop shop for managing PPC to save time & make more money.

Pros

Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons

It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

User Profile

Ellen

Verified reviewer

Company size: 11-50 employees

Industry: Management Consulting

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2017

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Pros

I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons

I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

Anonymous

Company size: 11-50 employees

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
1

Functionality

out of 5

August 2019

Warning to Ad Agencies Using this Product

Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That

Pros

Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.

Cons

Most of the recommendations do little to actually help the account. They spread out basic advice that is

Reasons for choosing WordStream Advisor

At the time, it seemed like a better product. However now optmyer is much more advanced and will actually help manage your acct. Wordtream advice is almost useless.

User Profile

Justin

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

August 2018

Wordstream - Paid Ad Software Done Right

Overall, our experience working with Wordstream has been very positive. The platform itself is very very good, and the team that supports your use of the software and overall advertising goals is really best in class.

Pros

The thing I like the most about Wordstream is two-fold. First, their customer service and support are topnotch. Additionally, the Workbench inside of the software itself makes it super easy to review and work on multiple campaigns across different channels all from one space. Ultra convenient, and ultra effective.

Cons

The thing I like least about this software is that it forces customers to manually sync up any changes to ad accounts to make them live. A way to auto-update at certain intervals or add an option to select whether or not this occurs would be helpful. For example, let's say you spend a bunch of time working on campaign optimization tasks in Wordstream, and then forgot to hit the push to live button, then you could potentially miss out on the benefits those optimizations could provide because you forgot to sync platforms. Now, it's a pretty easy fix to make sure this function is part of the overall account management workflow, but still worth mentioning.

User Profile

Mark

Verified reviewer

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2017

WordStream Advisor will really help you dial in your Google pay per click marketing campaigns!

1st off Wordstream advisor saves me and my team a ton of time trying to figure out how to optimize our PPC campaigns. We manage multiple PPC campaigns for small business owners (we are an agency) and any tool that saves us time which saves us money, and we appreciate that. We will use this software as long as we manage PPC campaigns. It is a no-brainer. My team & I are very skeptical with any software that we purchase and use, having been burned numerous times by over-hyped promises on software. To be honest, I can't really find anything that I dislike about WordStream Advisor. It does it's job, is easy to use & saves me and my clients money and headaches.

Pros

Once you have your basic PPC campaign(s) setup, WordStream Advisor will analyze everything and then make suggestions for budget changes, ad changes, keyword changes, ad set splitting and most importantly, negative keywords, on a weekly basis. You can then review their suggestions and accept them or not. Two big things that I have noticed is my "Google ad quality score" has risen across all my ads and my actual cost per click has decreased as well. This software is very easy to use and also will work with your Bing and Facebook ads too. You really can't go wrong with this software if you run PPC ads on Google.

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