Finding software can be overwhelming. Software Advice has helped hundreds of companies choose the right Android CRM software to improve customer relationships and stay connected on the road.

Showing 1-20 of 295 products

HubSpot CRM

With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including... Read more

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Recent recommendations: 346 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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FreeAgent CRM

FreeAgent CRM is a cloud-based sales, marketing and customer service platform that helps small businesses nurture quality customer relationships. The system works automatically by pairing with the user's email to create and classify... Read more

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Recent recommendations: 280 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Thryv

Thryv is a cloud-based customer relationship management (CRM) solution designed for small businesses across various industry verticals. Features include appointment scheduling, billing and invoicing, contact management, reputation... Read more

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Recent recommendations: 217 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Infusionsoft by Keap

Infusionsoft by Keap is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries... Read more

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Recent recommendations: 193 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Salesforce.com

The Salesforce cloud is an on-demand customer relationship management (CRM) suite offering applications for small, midsize and enterprise organizations, with a focus on sales and support. The Salesforce app has capabilities that... Read more

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Recent recommendations: 145 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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NetSuite

NetSuite CRM+ is a cloud-based customer relationship management (CRM) solution for small and midsize organizations. NetSuite caters to thousands of customers across a wide range of industries including wholesale distribution, manufacturing,... Read more

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Recent recommendations: 131 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Zendesk Sell (formerly Base)

Zendesk Sell (formerly Base) is the web and mobile-based customer relationship management (CRM) application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere.... Read more

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Recent recommendations: 128 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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amoCRM

AmoCRM is a cloud-based customer relationship management solution that helps users manage the sales pipeline. Users can receive feedback and reports about the performance of salespersons. The solution offers lead scoring and nurturing,... Read more

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Recent recommendations: 93 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Claritysoft

Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within... Read more

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Recent recommendations: 83 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Freshsales

Freshsales is a cloud-based customer relationship management (CRM) solution that helps businesses across different industry verticals to manage their interactions with existing and potential customers. Key features include one-click... Read more

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Recent recommendations: 35 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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FunnelMaker Sales

FunnelMaker is a cloud-based customer relationship management (CRM) solution designed for businesses of all sizes. The solution offers a user dashboard and helps in automatic sales tracking, email tracking and opportunity management. FunnelMaker... Read more

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Recent recommendations: 31 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Mission Suite

Mission Suite is a cloud-based customer relationship management (CRM) platform for small to midsize businesses that helps automate day-to-day sales and marketing processes. The software enables teams to track sales pipelines, create... Read more

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Recent recommendations: 26 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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BNTouch Mortgage CRM

BNTouch Mortgage CRM is a mortgage-specific CRM system that offers mortgage brokers and bankers alike a solution featuring marketing automation capabilities. The software offers features for each step of the mortgage process, from... Read more

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Recent recommendations: 24 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Pipeliner CRM

Pipeliner CRM delivers dynamic visualization of the pipeline, sales process and sales activities. Its visual contact management allows users to gain a comprehensive view of their customers and prospects and even map out how they are... Read more

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Recent recommendations: 20 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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bpm'online CRM

Bpm'online is a process-driven customer relationship management (CRM) solution for marketing, sales and service automation. The solution allows companies to manage the customer lifecycle from lead to sales and to ongoing customer service. The... Read more

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Recent recommendations: 20 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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CINC Pro

CINC Pro is a cloud-based customer relationship management solution catering to businesses of all sizes in the real estate industry. The solution offers a native mobile application for Android and iOS devices. Key features allow users... Read more

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Recent recommendations: 19 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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BoomTown

Boomtown provides marketing and sales automation solutions for the real estate industry. Through Boomtown, brokers can select and customize a lead generation website, track and nurture leads, and monitor team success and sales. The... Read more

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Recent recommendations: 18 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Firepoint

Firepoint is a cloud-based lead generation and business management solution that caters to small and midsize businesses in the real estate industry. It helps users manage leads, track team activities and report key metrics. Firepoint... Read more

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Recent recommendations: 15 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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LeadMaster

LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with leads. The solution comprises of integrated modules for sales force automation, customer relationship management,... Read more

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Recent recommendations: 13 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Less Annoying CRM

Less Annoying CRM is a customer relationship management solution that caters to the needs of small businesses. It offers cloud-based deployment, various configuration options and a dashboard that provides an overview of contact information,... Read more

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Recent recommendations: 8 recommendations

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Buyer's guide


Last Updated: March 14, 2019

Many customer relationship management (CRM) users access their system on mobile devices. In fact, according to Software Advice research, about half use smartphones and tablets (48 and 45 percent, respectively) to access their CRM system. And it’s safe to say a hefty majority of users are accessing their CRM on an iOS (Apple) or Android device.

While many CRM vendors now offer mobile-compatible systems, the particular devices they support can also vary. For example, some will support both Android and iOS mobile devices while others may only work on one of these platforms.

When evaluating your options for using CRM on Android devices, it’s important to understand how this technology works in order to choose one that fits your needs. In this guide, we’ll provide an overview of Android CRM technology. Here’s what we’ll cover:

What is Android CRM Software?
Types of Android CRM Software
What Type of Buyer Are You?
Popular Functionality of Native Android CRM Apps

What is Android CRM Software?

If you’re unfamiliar with mobile device operating systems, android CRM software probably sounds like CRM software operated by human-like robots. It’s not.

Android is actually the most popular mobile operating system across the world with over 57 percent of the total market share, according to analytics site Net Marketshare. This includes both smartphones and tablets. With such a market share, it makes sense to invest in CRM software that supports Android operating systems.

As it applies to the specifics of CRM features and capabilities, Android CRM still offers everything you’d expect and need from a CRM, including these four core capabilities:

  • Customer data management. Most CRM systems include a searchable database for users to store valuable customer information like purchase histories and contact information. With Android CRM software, this data can be pulled, references, and analyzed while away from a computer.
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  • Interaction tracking. CRM systems typically offer the ability to record and store any customer direct customer interactions, including conversations both in person and on the phone, through a live chat dialog box, email messages, social and other channels. Tracking these interactions helps paint a picture of a customer’s journey with your brand.
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  • Marketing automation. A function that streamlines and standardizes marketing process. Uses templates and automation to engage with customers in your pipeline. Automates email marketing campaigns as well as follow-up email correspondence.
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  • Reporting and analytics. Function used to track and manage performance and productivity across multiple subjects and projects. Can be used by managers as a CRM tool to monitor and test multiple email marketing campaigns and determine success based on performance. Can also be used to keep track of employee performance by automatically logging key performance indicators, such as number of customers called or number of new customer contact profiles entered into the system.

Types of Android CRM Software

Web-based: These browser-based applications enable users to access a CRM system via Android, using the device’s Web browser. They generally do not require software installation and are often optimized for mobile browsers.

Native apps: These apps are specifically designed to run on Android devices. They require software installation, but can usually run offline.

What Type of Buyer Are You?

If you only intend to access your CRM system via a single device with a Web browser, you have your pick of applications. However, if you’re looking for a system that grants access to multiple users, you’ll need to consider what types of devices they use (or intend to use) when making a purchase decision. Let’s take a look at each example:

Employees use only Android devices.

This is likely the case if you’re issuing company-owned Android devices to your employees. Even though you technically only need to select Android CRM software, there’s benefits to a web-based system. One benefit to choosing a web-based system you can avoid version control issues, and because they generally don’t require software installation, you won’t need to worry about software updates.

However, if you want to be able to access the system offline and want a solution that can make use of other functionality on your Android device (e.g., GPS), a native Android app is your best bet.

Employees use multiple operating systems.

If you fall into the ever-increasing company of companies that encourage a Bring Your Own Device (BYOD policy), you definitely have multiple operating systems in your business. Don’t panic though! It’s easy to satisfy everyone.

If all employee devices have access to a Web browser and you want everyone using the same operating system, consider a Web-based application. With Web-based apps, all users will see the same platform.

However, just because your team uses different operating systems doesn’t mean you can’t choose a native app for Android users. Look for a system that synchronizes well with the cloud-based CRM system you’re currently using to make sure all users can view the most current data. Also look for vendors that provide solutions and support for teams using multiple device types.

There are also plenty of mobile CRM software options that offer equal compatibility with iOS and Android devices. So it could honestly be a non-issue at the end of the day. Nonetheless, it’s something that has to be considered when implementing mobile software.

Popular Functionality of Native Android CRM Apps

Native Android apps sometimes limit functionality to a few core features that are most used by on-the-go workers. Below are a few tools that are common to native Android CRM apps:

Contact management Provides end-to-end management of clients and contacts and comprehensive contact history tracking.
Activity logging Offers ways to document and share activities, as well as store them for future reference and retrieval.
Schedule and task management Provides the means for coordinating and managing calendars, creating to-do lists and assigning tasks to team members.
Push notifications Sends notifications when the status of a contact changes.
Account locator Enables users to find nearby leads, contacts and opportunities and optimizes routes using the mobile device’s GPS-enabled maps.